پديد آورندگان :
قاسم پور، حامد دانشگاه آزاد اسلامي واحد ايلام، ايلام، ايران , غفاري نيا، رضا دانشگاه فرهنگيان، ايلام، ايران , خليلي، كرم دانشگاه آزاد اسلامي واحد ايلام - گروه مديريت، ايلام، ايران
كليدواژه :
گردشگري روستايي , برنامه‌ريزي راهبردي , روستاي كُلم , راهبرد , فرايند تحليل سلسله مراتبي
چكيده لاتين :
Introduction
Hence, one of the basic strategies of rural development based on tourism potential is to liberate the rural environment of isolation and lack of due attention and provide balanced development.
During the past few decades, rural tourism development experience in developed countries on the one hand; and economic fragility of rural areas; rising unemployment and exit the younger generation of rural communities because of the lack of job opportunities in the field of agriculture and lack of employment in other sectors, on the other hand. Prompted the government to ban Islamic Republic of Iran to meet and create development incentives, in order to fulfill the objectives, set by the twenty-year perspective document of the country, using the powers of deprived areas, especially rural tourism in its agenda. So that in the Fourth Development Plan (1388-1384) government policies to develop tourism in rural areas, resulting in committees and working groups operating in tribal villages of rural tourism and tourism goal. Tourism target villages refer to villages that due to natural attractions, historical, cultural been identified, to provide the infrastructure required, the field of rural tourism development provide, 147/5000
In this regard, the average number of 5 to 15 villages in 31 provinces cultural heritage, handicrafts and tourism in the framework of the policies chosen.
Colm village of functions Badre city in the northwestern province of Ilam in 1386 during government Cabinet was appointed as village tourism target, which is great in terms of tourism potential conditions. However, poor infrastructure and lack of program has identified tourism as a complement to traditional activities such as agriculture and farming village is in the process of development of the village actor.In this respect, Managers village, said: "Colm to become village tourism purpose, the stage name stuck, and in line with its action was taken." However, imply and regional planning and managing the development of village tourism in Dmtryf position Colm. However, since the pattern and plan for tourism development on a strategy for development and protection of natural and cultural values need.
Question whether the framework of a program of tourism development strategic planning process can be formulated for the village of colm? Provide acceptable response.
Methodology
Research is based on the results of applied research and in terms of the nature and objectives, the type is descriptive. The population of the research includes: all managers and experts30 of those judgments that targeted a convenient sampling method were selected. The main basis of the methodology of the study comprehensive framework strategy, which consists of four phases beginning, data entry, and decision-making is matching or comparison.
Results and Discussion
Phase input in the form of two internal factors evaluation matrix (IFE) and external factors evaluation matrix (EFE) by field studies (interviews, observations and questionnaires) internal and external environment cabbage tourist destination, so 16 strengths, weakness 16, 14 and 19 the opportunity to threaten a total of 30 drivers and 35 components were identified inhibitors. Shows that this tourist destination, with the score (2/68) of the internal factors evaluation matrix that is higher than the average 2/5, a total of more strengths than weaknesses faced with is also based on external factors evaluation matrix, Points take advantage while overcoming the threats, weaknesses diminish. Based on the results of the evaluation matrix 2/68 and 2/62 respectively internal and external factors that are, to the home position (V) is maintenance.
Conclusion
Internal and external factors evaluation matrix based on the total final scores, location, tourist destination, in the maintenance of coordinates score was 2/68 and 2/62. In order to achieve a closer strategic position, and calculate the mean and standard deviation Comments Respondents were drawn in the matrix, the numbers obtained in large amounts from the house of maintaining the status quo cover. So protective strategies in priority and according to experts, growth strategies and build a positive attitude resonated and was the next priority. The ranking strategies through Analytic Hierarchy Process (AHP), important strategies were identified.
