كليدواژه :
ﺑﺮﻧﺎﻣﻪ راﻫﺒﺮدي , روﺳﺘﺎي ﻣﯿﻤﻨﺪ , ﮔﺮدﺷﮕﺮي روﺳﺘﺎﯾﯽ , ﻣﺪل ﺳﻮات و توريسم
چكيده فارسي :
ﮔﺮدﺷﮕﺮي روﺳﺘﺎﯾﯽ ﻣﯽ ﺗﻮاﻧﺪ ﺑﻪ ﻣﺎﻧﻨﺪ ﯾﮑﯽ از ﮔﺰﯾﻨﻪ ﻫﺎي ﻣﻨﺎﺳﺐ ﺑﺮاي درآﻣﺪزاﯾﯽ و اﯾﺠﺎد ﺷﻐﻞ و ﺗﺤﻮﻻت و دﮔﺮﮔﻮﻧﯽ ﻫﺎي ﻣﺜﺒﺖ روﺳﺘﺎﻫﺎ درﻧﻈﺮ ﮔﺮﻓﺘﻪ ﺷﻮد. ﺑﺎ ﺗﻮﺟﻪ ﺑﻪ اﯾﻦ ﻣﻬﻢ ﭘﮋوﻫﺶ ﺣﺎﺿﺮ در ﭘﯽ ﺷﻨﺎﺧﺖ ﺗﻮاﻧﻤﻨـﺪي ﻫـﺎي روﺳـﺘﺎي ﻧﻤﻮﻧـﻪ ﮔﺮدﺷـﮕﺮي ﻣﯿﻤﻨـﺪ و ﺗـﺪوﯾﻦ ﺑﺮﻧﺎﻣـﻪ اﺳﺘﺮاﺗﮋﯾﮏ ﮔﺮدﺷﮕﺮي ﺑﺎ اﺳﺘﻔﺎده از ﻣﺠﻤﻮﻋﻪ ﻋﻮاﻣﻞ دروﻧﯽ )ﻗﻮت،ﺿﻌﻒ( و ﻣﺠﻤﻮﻋﻪ ﻋﻮاﻣﻞ ﺑﯿﺮوﻧﯽ )ﻓﺮﺻﺖ، ﺗﻬﺪﯾﺪ( ﻣﯽﺑﺎﺷـﺪ . روش ﺗﺤﻘﯿـﻖ در اﯾﻦ ﭘﮋوﻫﺶ ﺗﻮﺻﯿﻔﯽ-ﺗﺤﻠﯿﻠﯽ ﻣﯽﺑﺎﺷﺪ. ﮔﺮدآوري اﻃﻼﻋﺎت و داده ﻫﺎي ﻣﻮرد ﻧﯿﺎز ﺑﻪ روش ﺑﺮرﺳﯽﻫﺎي اﺳـﻨﺎدي و ﮐﺘﺎﺑﺨﺎﻧـﻪ اي و ﻣﻄﺎﻟﻌـﺎت ﻣﯿﺪاﻧﯽ ﺻﻮرت ﮔﺮﻓﺘﻪ و ﺑﺮاي ﺗﺤﻠﯿﻞ اﻃﻼﻋﺎت ﺑﺎ ﺑﻬﺮهﮔﯿﺮي از ﺗﮑﻨﯿﮏ ﺳﻮات ﻧﻘﺎط ﻗﻮت، ﺿﻌﻒ، ﻓﺮﺻـﺖ و ﺗﻬﺪﯾـﺪﻫﺎي ﮔﺮدﺷـﮕﺮي ﺗﺠﺰﯾـﻪ و ﺗﺤﻠﯿﻞ ﺷﺪه و اﺳﺘﺮاﺗﮋيﻫﺎي ﻣﻤﮑﻦ ﺟﻬﺖ ﺗﻮﺳﻌﻪ ﮔﺮدﺷﮕﺮي ﻣﻨﻄﻘﻪ ﺗﺪوﯾﻦ ﺷﺪه اﺳﺖ. وﺟﻮد 17 ﻧﻘﻄﻪ ﻗﻮت و ﻓﺮﺻﺖ ﺷﻨﺎﺳﺎﯾﯽ ﺷﺪه در ﻣﻘﺎﺑﻞ 12 ﻧﻘﻄﻪ ﺿﻌﻒ و ﺗﻬﺪﯾﺪ در اﯾﻦ روﺳﺘﺎ ﺑﯿﺎﻧﮕﺮ ﭘﺘﺎﻧﺴﯿﻞﻫﺎي ﺗﺄﺛﯿﺮ ﮔﺬار ﺑﺮ ﮐﺎرﮐﺮدﻫﺎي ﮔﺮدﺷﮕﺮي در ﻣﯿﻤﻨﺪ اﺳﺖ. ﻧﺘﺎﯾﺞ ارزﯾﺎﺑﯽﻫـﺎي ﺣﺎﺻـﻞ از ﻣﺪل راﻫﺒﺮدي ﺳﻮات ﻧﺸﺎن ﻣﯽدﻫﺪ ﮐﻪ در ﺑﯿﻦ ﻋﻮاﻣﻞ داﺧﻠﯽ و ﺧﺎرﺟﯽ ﻣﺆﺛﺮ ﺑﺮ ﺗﻮﺳﻌﻪ ﮔﺮدﺷﮕﺮي ﻣﯿﻤﻨﺪ، T4 ,O8,W4,S4 ﺑﻪ ﺗﺮﺗﯿـﺐ داراي اﻣﺘﯿﺎز وزﻧﯽ 0/39، 0/51، 0/72 ،0/6 ﺑﻮده و اﻣﺘﯿﺎز ﻧﻬﺎﯾﯽ ﻣﺎﺗﺮﯾﺲ ارزﯾﺎﺑﯽ ﻋﻮاﻣـﻞ دروﻧـﯽ )3/21( و ﺑﯿﺮوﻧـﯽ )3/26( ﻧﺸـﺎن ﻣـﯽ دﻫـﺪ ﮐـﻪ در ﻣﺠﻤﻮع ﺷﺮاﯾﻂ ﻣﻨﻄﻘﻪ ﻣﻮرد ﻣﻄﺎﻟﻌﻪ از ﻧﻈﺮ اﻣﺘﯿﺎزﻫﺎي ﮔﺮدﺷﮕﺮي در ﺷﺮاﯾﻂ ﻣﻄﻠﻮب ﻗﺮار دارد. اﺳﺘﺮاﺗﮋيﻫﺎي ﻣﻨﺘﺞ از راﻫﺒﺮد ﺳـﻮات ﻧﺸـﺎن داد ﮐﻪ راﻫﺒﺮد ﺗﻬﺎﺟﻤﯽ SO)( ﺑﺎ اﻣﺘﯿﺎز 3/41 ﺑﻪ ﻋﻨﻮان اوﻟﯿﻦ اﻟﻮﯾﺖ و راﻫﺒﺮدﻫﺎي )ST( ﺑﺎ اﻣﺘﯿﺎز 3/29، WO)( ﺑﺎ اﻣﺘﯿـﺎز 3/17، )WT( ﺑـﺎ اﻣﺘﯿـﺎز 3/05 ﺑﻪ ﺗﺮﺗﯿﺐ در اوﻟﻮﯾﺖ ﻫﺎي ﺑﻌﺪي ﺑﺮﻧﺎﻣﻪ رﯾﺰي ﮔﺮدﺷﮕﺮي ﻣﯿﻤﻨﺪ در ﺳﺎل 1395 ﻣﯽﺑﺎﺷﻨﺪ.
چكيده لاتين :
Rural tourism serve as one of the appropriate options for making money, creating jobs, positive developments and positive developments in villages that are considered. Therefore, the main objective of this research study is to identify the capabilities Meymand village for tourist attraction and development of a tourism development strategic plan by using a set of internal factors (strengths, weaknesses) and a set of external factors (opportunities, threats). The research is of the descriptive type and analytical methods are used for data processing. Collecting information and data required by a library study and field studies were conducted by the researchers , the information collected was analyzed by using the SWOT technique (to find strengths, weaknesses, opportunities and threats) and proper regional tourism development strategic plan was adopted. As a result, seventeen strengths and opportunities were identified in the village versus twelve weaknesses and threats. It affects tourism functions in Meymand. The results from strategic SWOT study imply that among the internal and external factors affecting the development of tourism in Meymand, the T4, O8, W4, S4 parameters have weights of 0.39, 0.51, 0.6, and 0.72 respectively. Moreover, the internal factors (3.21) and external (3.26) for assessment matrices indicate that the conditions of the region for tourism are at their optimal points. The result of the strategies adopted from SWOT indicated that (SO) with a score of 3.41 is the top priority, and (ST) with a score of 3.29, (WO) with a score of 3.17, (WT) with a score of 3.05 are successively the next priorities in the Merman tourism plan for the year 2016.
