گونه شناسي رفتار سبز در اماكن ورزشي

The Typology of Green Behaviors in Sporting Places

ﻫﺪف از ﺗﺤﻘﯿﻖ ﺣﺎﺿﺮ، ﮔﻮﻧﻪﺷﻨﺎﺳﯽ رﻓﺘﺎر ﺳﺒﺰ در اﻣﺎﮐﻦ ورزﺷﯽ ﺑﻮد. روش ﺗﺤﻘﯿﻖ ﺣﺎﺿﺮ ﺗﻮﺻﯿﻔﯽ و ﺑﻪ ﻟﺤﺎظ ﻫﺪف، ﮐﺎرﺑﺮدي و از ﺟﻬﺖ روش ﺟﻤﻊآوري اﻃﻼﻋﺎت ﭘﯿﻤﺎﯾﺸﯽ ﻣﯽﺑﺎﺷﺪ. ﺟﺎﻣﻌﻪ آﻣﺎري ﺗﺤﻘﯿﻖ ﺣﺎﺿﺮ، ﮐﻠﯿﻪ ﻣﺪﯾﺮان، ﮐﺎرﮐﻨﺎن، ﻣﺴﺌﻮﻻن و ﻣﺸﺘﺮﯾﺎن ﻣﺠﻤﻮﻋﻪﻫﺎي ورزﺷﯽ در ﻣﻨﻄﻘﻪ ﺷﺶ ﺷﻬﺮ ﺗﻬﺮان ﺑﻮدﻧﺪ و ﻧﻤﻮﻧﻪ آﻣﺎري 384 ﻧﻔﺮ و ﺑﻪ ﺻﻮرت ﺗﺼﺎدﻓﯽ ﻃﺒﻘﻪاي اﻧﺘﺨﺎب ﺷﺪﻧﺪ. اﺑﺰار ﺗﺤﻘﯿﻖ، ﭘﺮﺳﺸﻨﺎﻣﻪ ﻣﺤﻘﻖ ﺳﺎﺧﺘﻪ ﺑﻮد ﮐﻪ رواﯾﯽ ﺻﻮري و ﻣﺤﺘﻮاﯾﯽ آن ﺗﻮﺳﻂ 12 ﻧﻔﺮ از اﺳﺎﺗﯿﺪ ﻣﺪﯾﺮﯾﺖ ورزﺷﯽ و ﻣﺤﯿﻂ زﯾﺴﺖ ﻣﻮرد ﺗﺎﺋﯿﺪ ﻗﺮار ﮔﺮﻓﺖ و رواﯾﯽ ﺳﺎزه ﻧﯿﺰ از ﻃﺮﯾﻖ ﻣﺪلﺳﺎزي ﻣﻌﺎدﻻت ﺳﺎﺧﺘﺎري ﺗﺄﯾﯿﺪ ﺷﺪ. ﺗﺠﺰﯾﻪ و ﺗﺤﻠﯿﻞ دادهﻫﺎي ﺗﺤﻘﯿﻖ ﺑﺎ اﺳﺘﻔﺎده از روشﻫﺎي آﻣﺎري ﺗﻮﺻﯿﻔﯽ و ﻣﺪلﺳﺎزي ﻣﻌﺎدﻻت ﺳﺎﺧﺘﺎري، ﺑﺎ اﺳﺘﻔﺎده از ﻧﺮماﻓﺰار SPSS ﻧﺴﺨﻪ 24 و PLs ﻧﺴﺨﻪ 3 اﻧﺠﺎم ﮔﺮﻓﺖ. ﻧﺘﺎﯾﺞ ﺗﺤﻘﯿﻖ ﻧﺸﺎن داد ﮐﻪ رﻓﺘﺎر ﺳﺒﺰ در اﻣﺎﮐﻦ ورزﺷﯽ ﺑﺮ داﻧﺶ زﯾﺴﺖ ﻣﺤﯿﻄﯽ، ﮔﺮاﯾﺶ زﯾﺴﺖ ﻣﺤﯿﻄﯽ، اﻋﺘﺒﺎر زﯾﺴﺖ ﻣﺤﯿﻄﯽ، اﻟﺰاﻣﺎت زﯾﺴﺖ ﻣﺤﯿﻄﯽ، اﻧﺘﻈﺎر و ﺗﻮﺟﯿﻪﭘﺬﯾﺮي اﻗﺘﺼﺎدي ﺗﺄﺛﯿﺮ ﻣﺜﺒﺖ و ﻣﻌﻨﺎداري دارد. در ﻧﺘﯿﺠﻪ، رﻋﺎﯾﺖ ﻣﺴﺎﺋﻞ زﯾﺴﺖ ﻣﺤﯿﻄﯽ در اﻣﺎﮐﻦ ورزﺷﯽ ﻧﻪ ﺗﻨﻬﺎ ﺑﺮاي ﺳﺎﻟﻢ ﻧﮕﻪ داﺷﺘﻦ ﻣﺤﯿﻂ زﯾﺴﺖ ﻣﻨﺎﺳﺐ اﺳﺖ، ﺑﻠﮑﻪ ﺑﺮاي ﻣﺴﺌﻮﻻن اﻣﺎﮐﻦ ورزﺷﯽ ﻧﯿﺰ ﻓﻮاﯾﺪ ﻣﺎﻟﯽ زﯾﺎدي ﺑﻪ ﻫﻤﺮاه ﺧﻮاﻫﺪ داﺷﺖ.

The purpose of this study was to the role of humble The purpose of the present study was to characterize green behavior in sporting sites. The present research method is descriptive and purposeful, applied and in terms of survey information collection method. The statistical population of this study was all managers, staff, officials, and customers of sports complexes in district 6 of Tehran city and the sample consisted of 384 persons who were selected Accidental class. The research instrument was a researcher-made questionnaire whose Formal and content validity was confirmed by 12 people of sport and environmental management professors an‎d construct validity also was confirmed by structural equation modeling. The data were analyzed using descriptive statistics and structural equation modeling using SPSS software version 24 and PLs version 3 software. The research findings showed that Green behavior in sports sites has a positive and significant effect on environmental knowledge, environmental orientation, environmental Credibility, environmental requirements, expectation, and economic justification. As a result, Environmental issues observance in sports areas are not only is appropriate for keeping the environment healthy but also it will bring a lot of financial benefits to sports authorities