ﺷﻨﺎﺳﺎﯾﯽ ﻋﻮاﻣﻞ ﻣﺆﺛﺮ ﺑﺮ ارﺗﻘﺎء اﻧﮕﯿﺰه در اﻓﺸﺎﮔﺮي اﻃﻼﻋﺎت ﻣﺤﯿﻂ زﯾﺴﺘﯽ

The Recognition of Influencing Factors on Motivation Promoting in Environmental Information Disclosure

ﺗﻮﺟﻪ ﺑﻪ ﺑﻌﺪ ﺟﻬﺎﻧﯽ ﻣﺴﺎﺋﻞ ﻣﺤﯿﻂ زﯾﺴﺘﯽ از ﯾﮏ ﺳﻮ و آﮔﺎﻫﯽ ﭘﯿﺪا ﮐﺮدن در ﻣﻮرد اﯾﻦ ﻣﺴﺎﺋﻞ از ﺳﻮي دﯾﮕﺮ، ﺗﻘﺎﺿﺎ ﺑﺮاي ﭘﺎﺳﺨﮕﻮﯾﯽ ﺳﺎزﻣﺎن ﻫﺎ در ﻣﻮرد ﻣﺴﺎﺋﻞ ﻣﺤﯿﻂ زﯾﺴﺘﯽ را اﻓﺰاﯾﺶ داده اﺳﺖ. اراﺋﻪ اﻓﺸﺎي اﻃﻼﻋﺎت ﻣﺤﯿﻂ زﯾﺴﺘﯽ ﯾﮏ روش ﺑﺮاي ﺗﻮﺿﯿﺢ ﺳﯿﺎﺳﺖ ﻫﺎي ﻣﺮﺑﻮط ﺑﻪ ﻣﺴﺌﻮﻟﯿﺖ ﺳﺎزﻣﺎن ﺑﺮاي اﻋﻤﺎل ﻓﻌﺎﻟﯿﺖ ﻫﺎي اﺧﻼﻗﯽ، اﺟﺘﻤﺎﻋﯽ و ﻣﺤﯿﻂ زﯾﺴﺘﯽ اﺳﺖ. ﭘﮋوﻫﺶ ﺣﺎﺿﺮ ﺑﺎ ﻫﺪف ﻣﻄﺎﻟﻌﻪ ﺣﻮزه ﻫﺎي اﻓﺸﺎﮔﺮي و ﺷﻨﺎﺳﺎﯾﯽ ﻋﻮاﻣﻞ ﻣﺆﺛﺮ ﺑﺮاﻓﺰاﯾﺶ اﻧﮕﯿﺰه ﺑﺮاي اﻓﺸﺎﮔﺮي اﻃﻼﻋﺎت ﻣﺤﯿﻄ زﯾﺴﺘﯽ، اﻧﺠﺎم ﮔﺮﻓﺘﻪ اﺳﺖ. ﺑﺪﯾﻦ ﻣﻨﻈﻮر ﺑﺎ اﺳﺘﻔﺎده از ﻣﺪﻟﯽ در ﺣﻮزه اﻓﺸﺎﮔﺮي و ﺑﺎ اﺳﺘﻔﺎده از ﻣﺼﺎﺣﺒﻪ از ﺧﺒﺮﮔﺎن )ﮐﺎرﺷﻨﺎﺳﺎن، ﺳﺮﭘﺮﺳﺘﺎن و اﻋﻀﺎي ﻫﯿﺌﺖ ﻋﻠﻤﯽ داﻧﺸﮕﺎه ﻫﺎي ﺳﺮاﺳﺮ ﮐﺸﻮر(، ﻋﻮاﻣﻞ ﻣﻬﻢ اﻧﮕﯿﺰﺷﯽ در ﺳﻄﺢ اﻓﺸﺎﮔﺮي اﻃﻼﻋﺎت ﻣﺤﯿﻂ زﯾﺴﺘﯽ و ﺑﺎ اﺳﺘﻔﺎده از ﻓﻦ دﻟﻔﯽ، 64 ﻋﺎﻣﻞ ﻣﺆﺛﺮ ﺑﺮاﻓﺰاﯾﺶ اﻧﮕﯿﺰش اﻓﺮاد در 6 ﺑﺨﺶ؛ رﺳﺎﻧﻪ ﻫﺎ، ﻗﻮه ﻗﻀﺎﯾﯿﻪ، ﮐﺎرﮐﻨﺎن، ﻧﻬﺎدﻫﺎ و ﺳﺎﯾﺮ ارﮔﺎن ﻫﺎ، ﻣﺼﺮف ﮐﻨﻨﺪﮔﺎن و ﺳﺮﻣﺎﯾﻪ داران ﺷﻨﺎﺳﺎﯾﯽ ﺷﺪﻧﺪ. ﻋﻮاﻣﻞ ﺣﻤﺎﯾﺖ دوﻟﺖ از اﯾﻦ اﻓﺮاد، ﻋﻀﻮﯾﺖ در ﺳﺎزﻣﺎن ﻫﺎي ﻧﻈﺎرﺗﯽ، ﺗﺮس از ﻣﺠﺎزات دوﻟﺘﯽ، اﻣﻨﯿﺖ ﺷﻐﻠﯽ، ﻋﻮاﻣﻞ ﻣﺬﻫﺐ، وﺟﺪان ﮐﺎري، ﻓﺮﻫﻨﮓ ﺟﺎﻣﻌﻪ، ﺗﻮﺟﻪ ﺑﻪ آﯾﻨﺪه و دﯾﮕﺮان، ﭘﺎداش ﻣﺎدي، وﯾﮋﮔﯽ ﺗﺄﻫﻞ اﻓﺮاد و اﻫﻤﯿﺖ ﺑﻪ ﮐﺎر، از ﻣﻬﻢ ﺗﺮﯾﻦ ﻋﻮاﻣﻞ در 6 ﮐﺎﻧﺎل ﻣﻮردﻧﻈﺮ ﻫﺴﺘﻨﺪ.

The main purpose of this study was analyzing the relationship between agricultural heritages and environmental sustainability of tourism. Statistical population of the study was rural households in Baghmalek and Izeh township located at Khuzestan province (N=484). Sample size determined via sample size table of Bartlett et al. (2001). (n=218). The proportional stratified sampling method was used for the study of samples. The research instrument was a questionnaire. Content validity of questionnaire revised and verified by a panel of experts. Also, values of discriminant validity (AVE), Cronbach’s Alpha and composite validity were desirable. Results of confirmatory factor analysis showed that agricultural heritage has a positive and significant effect (p value=0.01) on the environmental sustainability of tourism. So that agricultural heritage and its components (tangible and intangible heritages) explained 21.3% variation of environmental sustainability. Therefore it is necessary that authorities, planners, and all stakeholders always consider impacts of rural tourism development on cultural heritage and local communities in historical cities and surrounding areas of agricultural heritage sites.