سياست‌گذاري فرهنگي و تأثير آن بر قدرت نرم جمهوري اسلامي ايران؛ مطالعه موردي صنعت سينما

Cultural policy-Making and its Impact on the Soft Power of the Islamic Republic of Iran; a Case Study of the Film Industry

مقاله حاضر به روش توصيفي- تحليلي با هدف بررسي سياست­گذاري فرهنگي در صنعت سينماي ايران و تأثير آن بر قدرت نرم جمهوري اسلامي ايران انجام پذيرفته است. نتايج پژوهش نشان داد صنعت سينماي ايران، از برنامه ­هاي سياسي دولتمردان آن نشأت مي­گيرد و همين عامل چالش­ هايي را در عرصه قدرت نرم در حوزه سينما ايجاد نموده است. با اين وجود، به رسميت شناختن صنعت فيلم سازي ايران در سطح بين المللي (حضور فيلم هاي ايراني در جشنواره هاي مطرح بين المللي، پخش فيلم ها و سريال هاي ايراني از شبكه آي فيلم و شبكه هاي تلويزيوني آسياي ميانه و كشورهاي فارسي زبان) توانسته است علاوه بر نمايش و ترغيب ارزش هاي سياسي، مذهبي، سبك زندگي و فرهنگ اسلامي مردم ايران در سطح بين المللي، در جهت توليد تصاوير مثبت و از بين بردن تصاوير مخدوش از ايران در اذهان مردم دنيا مورد استفاده قرار گيرد.

The concept of war has undergone a wide semantic transformation and today, the soft power, including cinema, plays an important and fundamental role in the cultural policy of any country. Accordingly, the present article has been done by descriptive-analytical method with the aim of examining cultural policy-making in the Iranian film industry and its impact on the soft power of the Islamic Republic of Iran. The results showed that the Iranian film industry originates from the political programs of its statesmen and this factor has created challenges in the field of soft power in the field of cinema. Nevertheless, the international recognition of the Iranian film industry (presence of Iranian films in international festivals, distribution of Iranian films and series on I Film and Asian television networks. In addition to displaying and encouraging the political, religious, lifestyle and Islamic culture of the Iranian people at the international level, in order to produce positive images and eliminate negative images of Iran (in Persian-speaking countries) Especially Iran's nuclear programs) to be used in the minds of the people of the world. Iranian artists, as Iranian ambassadors around the world, have not yet been sufficiently exploited as a source of soft power, while they can make a great difference in others' perceptions of Iranian identity.