كليدواژه :
استان لرستان , توسعه نيافتگي , بازاريابي گردشگري , فرهنگ گردشگري , خدمات گردشگري , Tourism , TOURISM CULTURE , TOURISM SERVICES , TOURISM MARKETING , صنعت گردشگري , اقتصاد , UNDERDEVELOPMENT
چكيده لاتين :
in this essay, the effective factors to the underdevelopment of Lorestan Province tourism industry have been surveyed, and four factors, multiple decision-making centres, poor marketing, poor infrastructure facilities and poor tourism services, poor tourism-embracing culture, that contribute to Lorestan Tourism underdevelopment. became important as subject aspects. Then, the essay collects data and identifies various aspects in this regard through conducting interviews with different specialists and through bibliographic studies. Four hypotheses have been formulated to account for the relation of these factors to Lorestan tourism underdevelopment. To test these hypotheses, this essay uses statistical tests such as Spearman correlation, Freedman variance analysis, and t-test. In this essay has used two series of questionnaires to gather information. After collecting them, the data were classified and analysed. As a result, we observed a direct relationship among multiple decision-making centres, poor infrastructure facilities and poor tourism services, poor marketing centres, poor infrastructure facilities and poor tourism services, poor marketing, poor tourism-embracing culture and Lorestan tourism underdevelopment.
In the end, given identified problems, some suggestions have been made to reduce them.