بررسي نقش آموزش هاي ترويجي رسانه اي در تأمين و حفظ امنيت تفرجگاه ها

An investigation of the role of media promotional educations in creating and maintaining the security of recreational places

رسانه ها نقش اساسي در تأمين و حفظ امنيت ايفا مي كنند؛ زيرا عامل كليدي انتشار اطلاعات در نظام هاي اجتماعي هستند و به عنوان عوامل اجتماعي، تأثير قدرتمندي بر رفتار و هنجارهاي اجتماعي دارند. از اين رو رسانه ها مي توانند مردم را با انواع خطراتي كه امنيت اجتماعي را تهديد مي كند، آشنا سازند، مراقبت هاي لازم را به آن ها بياموزند و افراد را براي حفظ و تأمين امنيت در تفرجگاه ها ترغيب و راهنمايي كنند. استان مازندران از استان‌هاي فعال در زمينه ي جذب گردشگر و طبيعت نورد مي باشد؛ به طوري كه ساليانه تعداد زيادي از هموطنان براي گذران اوقات فراغت به اين استان مراجعه و از طبيعت و همچنين سواحل زيباي آن استفاده مي كنند؛ از اين رو به بررسي ميزان امنيت و نقش آموزش هاي رسانه اي در تأمين و حفظ آن در يكي از پر مراجعه ترين تفرجگاه هاي استان يعني استخر و پارك جنگلي عباس آباد بهشهر پرداخته ايم. به منظور انجام تحقيق حاضر از روش مطالعه كتابخانه اي و پر نمودن پرسشنامه استفاده شده است. نتايج نشان مي دهد كه براي دستيابي به آموزش هاي مؤثر رسانه اي در حوزه ي امنيت، تأكيد بر اصولي است كه مخاطب را از حالت انفعال خارج و با مشاركت او روندي را طي كند كه در نهايت به توانمندي و قدرت انتخاب او بينجامد.

Being the key factor of information dissemination in social system, Media has a main role in the creation and maintenance of security. They have strong influence on social factors, behaviors and social norms. Therefore, media can familiarize people with various types of dangers which threaten the social security. They can teach them how take the cautionary measures and encourage them to try to maintain the security of the recreational places. Mazandaran province is among active provinces regarding tourist attraction and outdoor recreation; each year lots of our countrymen come to this province to spend their leisure time and to enjoy the nature and beautiful seaside. Thus, this study has investigated the security level and the role of media education in the creation and maintenance of security in one of the most crowded recreational places of this province i.e. Abbasabad pool and forest park. To do so, library studies and questionnaires have been employed. an‎d for each purpose some questions have been developed. To calculate the validity of the research, Chronbach Alpha was employed for 20 samples of questionnaires, the result which was 0.81. The population society includes Mazandaran province tourists from among whom 98 individuals were chosen through Cochran formula and random sampling. Having completed the questionnaires, using SPSS, V19, the information was categorized and then through employing descriptive statistics and central indexes, Chi-Square was used to analyze the data and to determine the correlation level between independent and dependant variables, Spearman correlation coefficient was used. The results suggest that to reach influential media education regarding security, the focus must be on the principles that bring the subjects out of passivity and through their cooperation follow that path which leads to their strength and choosing power.