تحليل مولفه هاي زمان و مكان در آشنايي زدايي از آثار طراحي گرافيك

Analysis of the components of time and space in defamiliarizing graphic design works

در اين پژوهش كه به شيوه توصيفي-تحليلي و با هدف شناخت مولفه هاي زمان و مكان در آثار طراحان برجسته گرافيك و كاربرد آن در طراحي گرافيك انجام پذيرفته، تلاش شده تا با مطالعه و بررسي آثار گفته شده، به اين پرسش پاسخ داده شود كه؛ آشنايي زدايي، زماني و مكاني در طراحي گرافيك چگونه امكان پذير است؟ در اين پژوهش پس از بررسي مولفه هاي زمان و مكان در آثار طراحان به نام گرافيك و همچنين آثاري كه در مسابقات مقام كسب كرده اند اين نتيجه حاصل شد كه آشنايي زدايي از مكان تنها محدود به نامتعارف بودن مكان ارايه اثر نيست و با اضافه كردن نقاط گريز متعدد و بررسي اثر از وجوه مختلف، همچنين ايجاد تغيير در مختصات مكان نيز امكان پذير است. هنرمند با آشنايي زدايي از مولفه زمان معماهاي هدف مند توليد مي كند و با اشاره غيرمستقيم به هدف مورد نظر خود، تصاويري شگفت و متحير كننده مي آفريند اين شيوه مي تواند شيوه اي اصيل، موثر و موفق در طراحي گرافيك باشد.

Defamiliarization is one of the novel techniques for the presentation of new forms in an attempt to achieve a stronger effect in some fields, including visual arts. This concept is usually formed by presenting or creating new artwork and depends on such components as time and space, imitation and habits, rules, and traditions. The current study which was conducted with the aim of recognizing the components of time and space in the works of some prominent graphic designers and its application in graphic design. It was attempted to answer the following question: How can we defamiliarize graphic design works? Information and library databases constituted the source of the present descriptive-analytical study. In this regard, "Shafiei Kadkani" elaborates on the position of this approach in literature in an article entitled "Defamiliarization" in 2012. He is of the belief that all innovations in the field of literature and art are related to the concept of defamiliarization, except in very exceptional and rare cases. Moreover, in 2019, "Mohammad Khazaei" and "Erafaneh Ismaili" in an article entitled "Understanding the concept of defamiliarization in Michal Batory's posters" provided a detailed study of defamiliarization in works of this artist and also defamiliarization techniques in graphic design including visual arrays.