اثر آگاهي از برند محوطه ها و بناهاي ثبت ميراث جهاني بر يادگيري تجربي كودكان از برند مقصدهاي گردشگري

The effect of brand awareness of World Heritage sites on children's experiential learning of the brand of tourist destinations (case study of Kashan Fin Garden)

هدف پژوهش حاضر بررسي تاثير سفرهاي آموزشي كودكان بر يادگيري تجربي آن ها است. جامعه آماري پژوهش شامل تمامي والدين كودكان (4 تا 7 سال) كه با تور تفريحي از محوطه ميراث فرهنگي باغ فين كاشان به مدت يك هفته بازديد داشته اند، مي شود. اين پژوهش از نظر هدف كاربردي و از نظر روش جزو تحقيقات توصيفي پيمايشي مي باشد . روش نمونه گيري اين پژوهش در دسترس و تعداد آن 384 نفر بود. ابزار سنجش در اين پژوهش پرسشنامه محقق ساخته بود. تحليل هاي آماري نيز با استفاده روش معادلات ساختاري و با استفاده از نرم افزار SPSS و Amos انجام شده است . براي تعيين ارتباط علي بين متغييرها از روش مدل معادلات ساختاري و سطوح معناداري به منظور آزمودن فرضيه ها p_value كوچكتر از 0/05 در نظر گرفته شد. يافته ها اين پژوهش نشان داد يادگيري تجربي كودكان بر مزيت هاي آموزشي كودكان به واسطه تعاملات اثرگذار است و همچنين آگاهي از برند محوطه هاي تاريخي بر انگيزه براي يادگيري تجربي كودكان و مزيت هاي آموزشي كودكان تاثير گذار مي باشد، يافته ها حاكي ازآن است كه آگاهي از برند محوطه هاي تاريخي بر انگيزه براي يادگيري تجربي كودكان و مزيت هاي آموزشي كودكان اثر مثبت و معناداري دارد.

Due to importance of educational tourism and the role of parents as determining the destination and motivating children, this study tries to; examine the benefits of educating children in cultural heritage sites and buildings. The purpose of this study is to investigate the effect of children's educational trips on their experiential learning. The statistical population of the study includes all parents of children (4 to 7 years old) who have visited the cultural heritage site of Kashan Fin Garden for a week with a recreational tour. This research is a descriptive survey in terms of applied purpose and method. The sampling method of this study was available and its number was 384 people. The assessment tool in this study was a researcher-made questionnaire. Statistical analyzes were performed using structural equation method and SPSS and Amos software. To determine the causal relationship between the variables using the structural equation model method and significance levels in order to test the hypotheses p_value less than 0.05 was considered. Findings this study showed that children's experiential learning has an effect on children's educational advantages through interactions and also brand awareness of historical sites affects motivation for children's experiential learning and children's educational advantages. Findings indicate that brand awareness of historical sites affects Motivation for children's experiential learning and children's educational benefits have a positive and significant effect. The results showed that children's educational travel also has a positive and significant effect on increasing children's educational capacity by increasing participation in social activities.