ﭘﯿﺎدهﺳﺎزي ﻣﺪل آﻣﺎﯾﺸﯽ ﮐﺎرﺑﺮي ﺗﻮرﯾﺴﻢ ﺑﺎ اﺳﺘﻔﺎده از ﻣﺪل ﺗﻠﻔﯿﻘﯽ ﺗﺼﻤﯿﻢﮔﯿﺮي ANP-DEMATEL و ﻣﻨﻄﻖ ﻓﺎزي (ﻣﻄﺎﻟﻌﻪ ﻣﻮردي: ﺷﻬﺮﺳﺘﺎن ﻣﻼﯾﺮ)

Implementation of Tourism Using Planning Model by Applying ANP-DEMATEL Integrated Decision Making Model and Fuzzy Logic (Case Study Malayer County)

ﻣﯿﻨﻪ و ﻫﺪف: اﮐﻮﺗﻮرﯾﺴﻢ در واﻗﻊ ﯾﮏ ﺗﻮرﯾﺴﻢ ﻣﺴﻮوﻻﻧﻪ ﺑﻪ ﻣﺤﯿﻂﻫﺎي ﻃﺒﯿﻌﯽ اﺳﺖ ﮐﻪ ﺿﻤﻦ ﺣﻔﻆ ﻣﺤﯿﻂ زﯾﺴﺖ، ﺳﻼﻣﺖ ﺟﺎﻣﻌﻪ ﻣﺤﻠﯽ را ﻧﯿﺰ ﭘﺎﯾﺪار ﻣﯽﺳﺎزد. از آنﺟﺎ ﮐﻪ اﻧﺴﺎن اﻣﺮوز در ﻣﻮاﺟﻬﻪ و ﺑﺮﺧﻮرد ﺑﺎ ﻃﺒﯿﻌﺖ و ﻣﺤﯿﻂ زﯾﺴﺖ ﺷﯿﻮه ﻣﻌﻘﻮﻟﯽ را اﺗﺨﺎذ ﻧﻨﻤﻮده اﺳﺖ ﻟﺬا ارزﯾﺎﺑﯽ ﺗﻮان اﮐﻮﻟﻮژﯾﮏ، ﺑﻪ ﻋﻨﻮان اﺳﺘﺮاﺗﮋي اﺳﺘﻔﺎده ﻣﻨﻄﻘﯽ از ﺳﺮزﻣﯿﻦ ﺿﺮورت ﭘﯿﺪا ﻣﯽ ﮐﻨﺪ. روش ﺑﺮرﺳﯽ: در اﯾﻦ ﭘﮋوﻫﺶ ﺑﺎ در ﻧﻈﺮ ﮔﺮﻓﺘﻦ ﺗﻮان اﮐﻮﻟﻮژﯾﮏ ﻣﻨﻄﻘﻪ ﺟﻬﺖ ﮐﺎرﺑﺮي ﺗﻮرﯾﺴﻢ اﻗﺪام ﺑﻪ ﭘﯿﺎدهﺳﺎزي ﻣﺪل آﻣﺎﯾﺸﯽ اﯾﻦ ﮐﺎرﺑﺮي و ﭘﻬﻨﻪﺑﻨﺪي ﻣﻨﺎﻃﻖ ﻣﺴﺘﻌﺪ ﮔﺮدﺷﮕﺮي ﮔﺮدﯾﺪ. ﭘﮋوﻫﺶ ﺣﺎﺿﺮ از ﻟﺤﺎظ ﻫﺪف ﮐﺎرﺑﺮدي و از ﻧﻈﺮ روش ﻣﻄﺎﻟﻌﻪ، ﺗﻮﺻﯿﻔﯽ- ﺗﺤﻠﯿﻠﯽ اﺳﺖ. ﺑﺪﯾﻦ ﻣﻨﻈﻮر از ﻣﺪل ﺗﺼﻤﯿﻢﮔﯿﺮي ﭼﻨﺪﻣﻌﯿﺎره ﺗﻌﺎﻣﻠﯽ ANP-DEMATEL ﺟﻬﺖ وزندﻫﯽ ﺑﻪ ﻣﻌﯿﺎرﻫﺎ و ﻣﻨﻄﻖ ﻓﺎزي ﺑﺮاي اﺳﺘﺎﻧﺪاردﺳﺎزي ﻣﻌﯿﺎرﻫﺎ اﺳﺘﻔﺎده ﺷﺪ. ﺳﭙﺲ ﺑﺎ ﺑﻪ ﮐﺎرﮔﯿﺮي ﺗﺮﮐﯿﺐ ﺧﻄﯽ وزن دار )WLC( ﻻﯾﻪﻫﺎ ﺑﺎ ﻫﻢ ﺗﻠﻔﯿﻖ ﺷﺪه و ﻧﻘﺸﻪ ﭘﺮاﮐﻨﺪﮔﯽ ﻣﻨﺎﻃﻖ ﻣﺴﺘﻌﺪ اﺳﺘﺨﺮاج ﮔﺮدﯾﺪ. ﯾﺎﻓﺘﻪ ﻫﺎ: ﻧﺘﺎﯾﺞ ﻧﺸﺎن داد 73/1 درﺻﺪ از ﻣﻨﻄﻘﻪ ﺟﻬﺖ ﺗﻮﺳﻌﻪ اﮐﻮﺗﻮرﯾﺴﻢ ﻣﻨﺎﺳﺐ اﺳﺖ و ﺗﻨﻬﺎ 11 /4 درﺻﺪ ﺗﻮان ﻻزم را ﻧﺪارد ﮐﻪ در ﻣﻨﺎﻃﻖ ﭘﺮ ﺷﯿﺐ ﻣﻨﻄﻘﻪ ﻗﺮار ﮔﺮﻓﺘﻪ اﺳﺖ ﻧﺘﯿﺠﻪ ﮔﯿﺮي: در ﻧﻬﺎﯾﺖ ﻣﯽﺗﻮان ﻧﺘﯿﺠﻪ ﮔﺮﻓﺖ ﮐﻪ ﺗﻠﻔﯿﻖ ﻣﺪلﻫﺎي ﺗﺮﮐﯿﺒﯽ ANP-DEMATEL ﺑﻪ ﻫﻤﺮاه ﻣﻨﻄﻖ ﻓﺎزي ﮐﺎراﯾﯽ ﺑﺎﻻﯾﯽ را در ﻣﮑﺎنﯾﺎﺑﯽ ﻣﻨﺎﻃﻖ ﺗﻔﺮﺟﯽ دارد و راه ﺣﻞ ﻣﻮﺛﺮي را ﺟﻬﺖ ﮐﻤﮏ ﺑﻪ ﺗﺼﻤﯿﻢﮔﯿﺮي ﮔﺮوﻫﯽ ارزﯾﺎﺑﺎن اراﯾﻪ ﻣﯽدﻫﺪ.

Background and Objective: In fact, ecotourism is a responsible tourism to natural environments that preserves environment and stabilizes local community. Since nowadays, man does not take a responsible approach towards nature and environment, the assessment of ecological potential as a strategy for rational use of land is necessary. Method: In this study, considering the region ecological potential for tourism, implementation of planning model for this usage and zoning the regions which have potential for tourism is carried out. From the viewpoint of the goal, this research is functional and considering study style, it is descriptive and analytic (cross –sectional). As a result, to give weight to the criteria, ANP-DEMATEL interactive multi criteria decision making model was used and to standardize the criteria, fuzzy logic was used. Then by applying weighted linear combination (WLO) layers were combined together and a distribution map were extracted for the areas that have potential for tourism. Findings: The results showed 73.1 % of the region is suitable for ecotourism development and only 11.4 % of the region doesn't have the potential which is located in sloping areas. Discussion and Conclusion: Finally, we can conclude that ANP-DEMATEL integration of hybrid models with fuzzy logic ensures superior performance on the location of recreational areas and effective solution to help provide assessment team to decide this.