ﺑﺮرﺳﯽ ﻧﻘﺶ ﻋﻮاﻣﻞ ﺳﺎزﻣﺎﻧﯽ و اﺛﺮات ﻣﯿﺎﻧﺠﯽ ﺗﻮﺳﻌﻪ ﻣﺤﺼﻮل ﺟﺪﯾﺪ ﺳﺒﺰ ﺑﺮ ﻋﻤﻠﮑﺮد ﻣﺎﻟﯽ ﺷﺮﮐﺖ ﻫﺎي ﺻﻨﻌﺖ ﻧﺎﻧﻮ ﻓﻨﺎوري اﯾﺮان

Study the Role of Organizational Factors and Green New Product Development Effects on financial Performance of Iran Nanotechnology Firms

زﻣﯿﻨﻪ و ﻫﺪف: اﻣﺮوزه ﺳﺎزﻣﺎن ﻫ ﺎ ﺑﻪ ﻣﻨﻈﻮر ﺗﺮﺳ ﯿﻢ ﺗﺼﻮ ﯾﺮ اﺟﺘﻤﺎﻋﯽ ﻣﻄﻠﻮب از ﺧﻮد ﻧﺎﮔﺰﯾﺮ ﺑﻪ ﭘﺬﯾﺮش ﻣﺴﺆوﻟﯿﺖ ﻫﺎي زﯾﺴﺖ ﻣﺤﯿﻄﯽ در اراﯾﻪ ﻣﺤﺼﻮﻻت و ﺧﺪﻣﺎت ﻫﺴﺘﻨﺪ. ﻟﺬا آن ﻫﺎ ﺑﺎﯾﺪ ﻗﺎدر ﺑﺎﺷﻨﺪ ﺑﺎ ﺑﻬﺒﻮد ﻋﻤﻠﮑﺮد ز ﯾﺴﺖ ﻣﺤﯿﻄﯽ ﺷﺎن، ارزش ﻫ ﺎي اﺧﻼﻗﯽ و اﺟﺘﻤﺎﻋﯽ را در ﺳﺎزﻣﺎن ﺧﻮد ارﺗﻘﺎ دﻫﻨﺪ و در ﻋﯿﻦ ﺣﺎل ﺑﺘﻮاﻧﻨﺪ از ﻣﻮﻓﻘﯿﺖ اﻗﺘﺼﺎد ي و ﻣﺎﻟﯽ ﺑﻨﮕﺎه ﺧﻮد اﻃﻤﯿﻨﺎن ﺣﺎﺻﻞ ﻧﻤ ﺎﯾﻨﺪ. ﻫﺪف از اﻧﺠﺎم ﭘﮋوﻫﺶ ﺣﺎﺿﺮ، ﺑﺮرﺳ ﯽ ﺗﺎﺛﯿﺮ ﻋﻮاﻣﻞ ﺳﺎزﻣﺎ ﻧﯽ واﺛﺮات ﻣﯿﺎﻧﺠﯽ ﻣﻮﻓﻘﯿﺖ ﻣﺤﺼﻮل ﺟﺪ ﯾﺪ ﺳﺒﺰ ﺑﺮ ﻋﻤﻠﮑﺮد ﻣﺎ ﻟﯽ ﺳﺎزﻣﺎن ﻫﺎي ﻧﺎﻧﻮ ﻓﻨﺎوري ﮐﺸﻮر ﻣ ﯽ ﺑﺎﺷﺪ. ﺑﺮ اﯾﻦ اﺳﺎس، ﻣﺪﯾﺮان ارﺷﺪ، ﻣﺪﯾﺮان ﻓﺮوش و ﮐﺎرﮐﻨﺎن ﺷﺮﮐﺖ ﻫﺎي ﺗﻮﻟﯿﺪي ﻓﻌﺎل در ﺻﻨﻌﺖ ﻓﻨﺎوري ﻧﺎﻧﻮ ﺑﻪ ﻋﻨﻮان ﺟﺎﻣﻌﻪ آﻣﺎري در ﻧﻈﺮ ﮔﺮﻓﺘﻪ ﺷﺪه اﺳﺖ. روش ﺑﺮرﺳــﯽ: روش ﺗﺤﻘﯿﻖ ﻣﺎﻫﯿﺘﯽ ﭘﯿﻤﺎﯾﺸــﯽ ﺗﺤﻠﯿﻠﯽ داﺷــﺘﻪ و ﺗﻌﺪاد 150 ﻧﻤﻮﻧﻪ از ﻃﺮﯾﻖ ﻧﻤﻮﻧﻪ ﮔﯿﺮي از ﭘﺎﺳــﺦ دﻫﻨﺪﮔﺎن در ﻫﺸــﺘﻤﯿﻦ ﻧﻤﺎﯾﺸﮕﺎه ﺑﯿﻦ اﻟﻤﻠﻠﯽ ﺻﻨﺎﯾﻊ ﻓﻨﺎوري ﻧﺎﻧﻮ ﺟﻤﻊ آوري ﮔﺮدﯾﺪ. ﺑﺮاي ﺟﻤﻊ آوري داده ﻫﺎ از اﺑﺰار ﭘﺮﺳﺶ ﻧﺎﻣﻪ ﺑﺎ ﺗﻌﯿﯿﻦ رواﯾﯽ و ﭘﺎﯾﺎﯾﯽ آن اﺳﺘﻔﺎده ﺷﺪ. رو اﯾﯽ ﺷﺎﻣﻞ رو اﯾﯽ ﻣﺤﺘﻮا و رواﯾﯽ ﺳﺎزه ﺑﻮد. رو اﯾﯽ ﻣﺤﺘﻮا ﺑﺮ اﺳﺎس ﻧﻈﺮات اﺳﺎ ﺗﯿﺪ راﻫﻨﻤﺎ و ﻣﺸﺎور و ﻫﻤﭽﻨ ﯿﻦ ﺗﻌﺪادي ﺧﺒﺮﮔﺎن ﻣﺪﯾﺮﯾﺘﯽ ﻣﻮرد ﺗﺄﯾﯿﺪ ﻗﺮار ﮔﺮﻓﺖ. ﺑﺮاي رواﯾﯽ ﺳﺎزه، از ﺗﺤ ﻠﯿﻞ ﻋﺎﻣﻠﯽ ﺗﺄﯾﯿﺪي ا ﺳﺘﻔﺎده ﺷﺪه ا ﺳﺖ. ﻫﻤﭽﻨ ﯿﻦ ﺑﺮاي ﭘﺎﯾﺎﯾﯽ ﭘﺮ ﺳﺶ ﻧﺎﻣﻪ از ﯾﮏ ﻧﻤﻮﻧﻪ ي اوﻟﯿﻪ اﺳــﺘﻔﺎده ﮔﺮدﯾﺪ و ﺿــﺮﯾﺐ آﻟﻔﺎي ﮐﺮوﻧﺒﺎخ ﻣﺤﺎﺳــﺒﻪ و ﺑﺮاي ﺗﻤﺎﻣﯽ ﻣﺘﻐﯿﺮﻫﺎ از 0/7 ﺑﯿﺶ ﺗﺮ ﺑﺪﺳــﺖ آﻣﺪ. ﻫﻤﭽﻨﯿﻦ داده ﻫﺎ از روش ﻣﺪل ﯾﺎﺑﯽ ﻣﻌﺎدﻻت ﺳﺎﺧﺘﺎري ﺑﺎ ﮐﻤﮏ ﻧﺮم اﻓﺰار PLS ﺗﺠﺰﯾﻪ و ﺗﺤﻠﯿﻞ ﮔﺮدﯾﺪ. ﯾﺎﻓﺘﻪ ﻫﺎ : داده ﻫﺎي ﺗﺠﺮﺑﯽ ﺟﻤﻊ آوري ﺷـــﺪه ﺗﻤﺎم ﻓﺮﺿـــﯿﻪ ﻫﺎي ﭘﮋوﻫﺸـــﯽ را ﻣﻮرد ﺗﺎﯾﯿﺪ ﻗﺮار ﻣﯽ دﻫﺪ. ﻫﻤﭽﻨﯿﻦ ﺑﻪ ﮔﻮﻧﻪ اي ﮐﻪ در ﻣﺪل ﻣﻔﻬﻮﻣﯽ ﭘﮋوﻫﺶ ﻣﺸﺨﺺ اﺳﺖ، ﻋﻮاﻣﻞ ﺳﺎزﻣﺎﻧﯽ ﺑﻪ ﺻﻮرت ﻣﺴﺘﻘﯿﻢ ﺑﺮ ﺗﻮﺳﻌﻪ ﻣﺤﺼﻮل ﺟﺪﯾﺪ ﺳﺒﺰ و ﺑﻪ ﺻﻮرت ﻏﯿﺮ ﻣﺴﺘﻘﯿﻢ ﺑﺮ ﻋﻤﻠﮑﺮد ﻣﺎﻟﯽ ﺳﺎزﻣﺎن ﻫﺎ ﺗﺎﺛﯿﺮ ﮔﺬار اﺳﺖ. در واﻗﻊ ﻣﻮﻓﻘﯿﺖ ﻣﺤﺼﻮل ﺟﺪﯾﺪ ﺳﺒﺰ ﻣﻮﺟﺐ ﻣﻮﻓﻘﯿﺖ اﻗﺘﺼﺎدي ﺷﺮﮐﺖ ﻫﺎي ﻧﺎﻧﻮ ﻓﻨﺎوري ﻣﯽ ﮔﺮدد. ﺑﺤﺚ و ﻧﺘﯿﺠﻪ ﮔﯿﺮي: ﻧﺘﺎﯾﺞ اﯾﻦ ﺗﺤﻘﯿﻖ ﺣﺎﮐﯽ از اﯾﻦ اﺳــﺖ ﮐﻪ ﻋﻮاﻣﻞ دروﻧﯽ ﺳــﺎزﻣﺎﻧﯽ ﺷــﺎﻣﻞ ﺗﻌﻬﺪ زﯾﺴــﺖ ﻣﺤﯿﻄﯽ، اﻟﮕﻮﺑﺮداري زﯾﺴــﺖ ﻣﺤﯿﻄﯽ، ادﻏﺎم وﻇﯿﻔﻪ اي و ﺗﻮاﻧﺎﯾﯽ واﺣﺪ ﺗﺤﻘﯿﻖ و ﺗﻮﺳــﻌﻪ ﺑﺮ ﻣﻮﻓﻘ ﯿﺖ ﻣﺤﺼــﻮل ﺟﺪ ﯾﺪ ﺳــﺒﺰ ﺗﺎ ﺛﯿﺮ ﻣﺜﺒﺖ دارد. ﻫﻤﭽﻨﯿﻦ، ﻋﻤﻠﮑﺮد ﻧﻮآوري

Background and Objective: Today, organizations have to accept environmental responsibilities in providing products and services in order to paint a desirable social image of themselves. Therefore, they should be able to improve their environmental performance, promote moral and social values in their organization and at the same time be able to ensure the economic and financial success of their enterprise. The purpose of this study is to investigate the effect of organizational factors and mediating effects of the success of the new green product on the financial performance of nanotechnology organizations in the country. Accordingly, senior managers, sales managers and employees of manufacturing companies active in the nanotechnology industry are considered as the statistical community. Methodology: The research method was analytical in nature and 150 samples were collected through sampling of respondents in the 8th International Exhibition of Nanotechnology Industries. To collect the data, a questionnaire was used to determine its validity and reliability. Validity included content validity and construct validity. Content validity was verified based on the opinions of supervisors and consultants as well as a number of management experts. Confirmatory factor analysis was used for construct validity. Also, a prototype was used for the reliability of the questionnaire and Cronbach's alpha coefficient was calculated and more than 0.7 was obtained for all variables. Data were also analyzed by structural equation modeling using PLS software. Findings: The collected experimental data confirms all research hypotheses. Also, as is clear in the conceptual model of the research, organizational factors directly affect the development of a new green product and indirectly affect the financial performance of organizations. In fact, the success of the new green product will lead to the economic success of nanotechnology companies. Discussion and conclusion: Findings suggest that organizational factors include environmental commitment, environmental benchmarking, cross-functional integration and R & D strength has a positive impact on the success of green new product. Also, the performance of green product innovation has a positive impact on financial performance of nanotechnology companies.