ﺗﻮﺳﻌﻪ اﻟﮕﻮي ارزﯾﺎﺑﯽ آﻣﺎدﮔﯽ ﺻﺎدرات ﺑﺮاي ﺷﺮﮐﺖﻫﺎي ﮐﻮﭼﮏ و ﻣﺘﻮﺳﻂ اﯾﺮان

Evelopment of Export Readiness Evaluation Pattern for Iranian Small and Medium Size Enterprises

ﭼﮑﯿﺪه ﻫﺪف: ﭘﮋوﻫﺶ ﺣﺎﺿﺮ ﺑﺎ ﻫﺪف ﺗﻮﺳﻌﻪ اﻟﮕﻮي ارزﯾﺎﺑﯽ آﻣﺎدﮔﯽ ﺻﺎدرات ﺑﺮاي ﺷﺮﮐﺖﻫﺎي ﮐﻮﭼﮏ و ﻣﺘﻮﺳﻂ اﯾﺮان اﻧﺠﺎم ﺷﺪه اﺳﺖ. روش: ﺑﻪ دﻟﯿﻞ ﻋﺪمﮐﻔﺎﯾﺖ ﻣﺪلﻫﺎي اراﺋﻪﺷﺪه در ﻣﺒﺎﻧﯽ ﻧﻈﺮي ﻣﻮﺟﻮد ﺑﺮاي ﺗﺒﯿﯿﻦ ﻣﻔﻬﻮم آﻣﺎدﮔﯽ ﺻﺎدرات، از روش ﭘﮋوﻫﺶ ﮐﯿﻔﯽ ﻣﺒﺘﻨﯽ ﺑﺮ روﯾﮑﺮد دادهﺑﻨﯿﺎد از ﻧﻮع ﻧﻈﺎﻣﻨﺪ اﺳﺘﻔﺎده ﺷﺪ. ﺟﺎﻣﻌﻪ آﻣﺎري اﯾﻦ ﭘﮋوﻫﺶ را ﺧﺒﺮﮔﺎن، ﻣﺪﯾﺮان، ﻣﺸﺎوران و ﺻﺎﺣﺐﻧﻈﺮان ﻣﺮﺗﺒﻂ ﺑﺎ ﺷﺮﮐﺖﻫﺎي ﮐﻮﭼﮏ و ﻣﺘﻮﺳﻂ ﺗﺸﮑﯿﻞ ﻣﯽدﻫﻨﺪ ﮐﻪ از ﻣﯿﺎن آنﻫﺎ 25 ﻧﻔﺮ ﺑﺮايﮔﺮدآوري دادهﻫﺎ از ﻃﺮﯾﻖ ﻣﺼﺎﺣﺒﻪ ﻋﻤﯿﻖ ﻧﯿﻤﻪﺳﺎﺧﺘﺎرﯾﺎﻓﺘﻪ ﺑﺮﮔﺰﯾﺪه ﺷﺪﻧﺪ. ﯾﺎﻓﺘﻪﻫﺎ: ﺗﺠﺰﯾﻪوﺗﺤﻠﯿﻞ دادهﻫﺎ ﻣﻨﺠﺮ ﺑﻪ ﺷﻨﺎﺳﺎﯾﯽ ﻣﻘﻮﻟﻪﻫﺎي ﻓﺮﻋﯽ و ﻣﺤﻮري و ﻫﻤﭽﻨﯿﻦ رواﺑﻂ ﺑﯿﻦ آنﻫﺎ در ﻗﺎﻟﺐ ﻣﺪل ﭘﺎراداﯾﻤﯽ ارزﯾﺎﺑﯽ آﻣﺎدﮔﯽ ﺻﺎدرات ﺷﺎﻣﻞ ﻣﻘﻮﻟﻪ ﻣﺤﻮري )آﻣﺎدﮔﯽ ﺻﺎدرات- 5ﻣﻘﻮﻟﻪ(، ﺷﺮاﯾﻂ ﻋﻠّﯽ )2 ﻣﻘﻮﻟﻪ(، ﺷﺮاﯾﻂ ﻣﺪاﺧﻠﻪﮔﺮ )6 ﻣﻘﻮﻟﻪ(، راﻫﺒﺮدﻫﺎ )5 ﻣﻘﻮﻟﻪ(، ﻋﻮاﻣﻞ زﻣﯿﻨﻪاي )2 ﻣﻘﻮﻟﻪ( و ﭘﯿﺎﻣﺪﻫﺎ )5 ﻣﻘﻮﻟﻪ( ﺷﺪ. ﻧﺘﯿﺠﻪ ﮔﯿﺮي: از ﺗﺤﻠﯿﻞ ﯾﺎﻓﺘﻪﻫﺎي اﯾﻦ ﭘﮋوﻫﺶ اﯾﻦﮔﻮﻧﻪ اﺳﺘﻨﺒﺎط ﻣﯽﺷﻮد ﮐﻪ اﺟﺮا و ارﺗﻘﺎي آﻣﺎدﮔﯽ ﺻﺎدرات ﺷﺮﮐﺖﻫﺎي ﮐﻮﭼﮏ و ﻣﺘﻮﺳﻂ ﻣﺴﺘﻠﺰم ﺑﺮﻧﺎﻣﻪرﯾﺰي ﺻﺤﯿﺢ ﺑﺮاي ﺗﻤﺎﻣﯽ ﻋﻮاﻣﻞ ﺷﻨﺎﺳﺎﯾﯽﺷﺪه ﭘﯿﺮاﻣﻮن آن اﺳﺖ.

Objective: The aim of this study was to develop an export readiness assessment model for SMEs in Iran. Methodology: Due to the inadequacy of the models presented in the literature to explain the concept of export readiness, a qualitative research method based on a system-based data approach was used. The statistical population of this study consists of experts, managers, consultants and experts related to small and medium enterprises, of which 25 people were selected to collect information through in-depth semi-structured interviews. Finding: Data analysis led to the identification of secondary and pivotal categories as well as the relationships between them in the form of a paradigmatic model of export readiness assessment including pivotal category (export readiness-5categories), causal conditions (2categories), intervening condition (6categories), strategies (5categories), background factors (2categories) and consequences (5categories). Conclution: From the analysis of the findings of study, it is inferred that the implementation and promotion of export readiness of small and medium enterprises requires proper planning for all identified factors around it.