اراﺋﻪ ﻣﺪل اﻟﺰاﻣﺎت ﭘﯿﺎدهﺳﺎزي راﻫﺒﺮد ﻫﻢ رﻗﺎﺑﺘﯽ در ﺷﺮاﯾﻂ ﻋﺪم ﻗﻄﻌﯿﺖ ﻣﺤﯿﻄﯽ ﺑﺤﺮان ﮐﺮوﻧﺎ

Developing a model of requirements for the implementation of coopetition strategies

ﻫﺪف: ﺑﺴﯿﺎري از ﮐﺴﺐوﮐﺎرﻫﺎ ﺑﻪ دﻟﯿﻞ ﺑﺤﺮان ﮐﺮوﻧﺎ و ﻋﺪماﻃﻤﯿﻨﺎن ﻧﺎﺷﯽ از آن ﺑﺎ ﭼﺎﻟﺶﻫﺎي زﯾﺎدي ﻣﻮاﺟﻪ ﺷﺪهاﻧﺪ. ﺑﺎ ﺗﻮﺟﻪ ﺑﻪ اﻫﻤﯿﺖ و ﻧﻘﺶ ﻣﻮﺛﺮ راﻫﺒﺮد ﻫﻢ رﻗﺎﺑﺘﯽ در ﺷﺮاﯾﻂ ﺑﺤﺮاﻧﯽ، ﻫﺪف اﯾﻦ ﭘﮋوﻫﺶ ﺑﺮرﺳﯽ ﺟﺎﻣﻊ اﻟﺰاﻣﺎت ﭘﯿﺎدهﺳﺎزي ﻫﻢ رﻗﺎﺑﺘﯽ در ﺷﺮاﯾﻂ ﻋﺪم ﻗﻄﻌﯿﺖ ﻣﺤﯿﻄﯽ )ﮐﺮوﻧﺎ( و اراﺋﻪ ﻣﺪﻟﯽ در اﯾﻦ زﻣﯿﻨﻪ اﺳﺖ. روش: در اﯾﻦ ﭘﮋوﻫﺶ ﺑﻪ ﻣﻨﻈﻮر ﺗﺒﯿﯿﻦ ﻣﺪﻟﯽ ﺟﺎﻣﻊ، اﺑﺘﺪا ﺑﺎ ﻣﺮور ﺳﯿﺴـﺘﻤﺎﺗﯿﮏ ادﺑﯿـﺎت و ﺑـﻪ ﮐﻤـﮏ روش ﭘﮋوﻫﺶ ﮐﯿﻔﯽ ﻓﺮاﺗﺮﮐﯿﺐ )ﻣﺘﺎﺳﻨﺘﺰ(، ﮐﻠﯿﮥ اﺑﻌﺎد ﻫﻢ رﻗﺎﺑﺘﯽ ﺷﻨﺎﺳـﺎﯾﯽ ﺷـﺪه اﺳـﺖ. ﺳـﭙﺲ ﻣﯿـﺰان اﻫﻤﯿﺖ و اوﻟﻮﯾﺖ ﻫﺮ ﯾﮏ از ﻋﻮاﻣﻞ ﭘﯿﺸﻨﻬﺎدي ﺑﻪ ﮐﻤـﮏ روش ﮐﻤـﯽ آﻧﺘﺮوﭘـﯽ ﺷـﺎﻧﻮن ﺗﻌﯿﯿﻦ ﺷﺪه اﺳﺖ. ﯾﺎﻓﺘﻪﻫﺎ : ﭘﺲ از ﺗﺠﺰﯾﻪوﺗﺤﻠﯿﻞ ﻣﻘﺎﻻت اﺑﺘﺪا 126 ﺷﺎﺧﺺ از اﻟﺰاﻣﺎت ﻫﻢ رﻗﺎﺑﺘﯽ ﺷﻨﺎﺳﺎﯾﯽ و در 13 زﯾﺮﻣﻘﻮﻟﻪ و 35 ﺑﻌﺪ ﻃﺒﻘﻪﺑﻨﺪي ﺷﺪﻧﺪ. ﻫﻤﻪ اﯾﻦ ﻣﻮارد در ﺳﻪ ﻣﻘﻮﻟﻪ ﺗﻮاﻧﻤﻨﺪﺳﺎزيﻫﺎي ﺳﺎزﻣﺎﻧﯽ، ﺑﺴﺘﺮﺳﺎزي- ﻫﺎي ﻣﺤﯿﻄﯽ، ﭘﯿﺸﺮانﻫﺎي ﻋﺪم ﻗﻄﻌﯿﺖ ﺳﺎز در ﺑﺤﺮان ﮐﺮوﻧﺎ ﺟﺎﮔﺬاري ﺷﺪﻧﺪ. ﻧﺘﯿﺠﻪ : ﻧﺘﺎﯾﺞ ﭘﮋوﻫﺶ ﻧﺸﺎن داد ﻣﻬﻢﺗﺮﯾﻦ ﻣﺤﺮﮐﻪﻫﺎ در ﺑﺨﺶﻫﺎي ﺗﻮاﻧﻤﻨﺪﺳﺎزيﻫﺎي ﺳﺎزﻣﺎﻧﯽ،"ﺳﺮﻣﺎﯾﻪﮔﺬاري اﺳﺘﺮاﺗﮋﯾﮏ"؛ ﺑﺴﺘﺮﺳﺎزيﻫﺎي ﻣﺤﯿﻄﯽ، ﭘﻮﯾﺎﯾﯽ ﻣﺤﯿﻄﯽ"؛ و ﭘﯿﺸﺮانﻫﺎي ﺑﺤﺮان ﮐﺮوﻧﺎ، ﻫﻤﮑﺎري ﻓﻨﺎوراﻧﻪ" اﺳﺖ. اﯾﻦ ﭘﮋوﻫﺶ درك ﻋﻤﯿﻘﯽ از ادﺑﯿﺎت ﻣﻮﺟﻮد در ﻣﻮرد اﺳﺘﺮاﺗﮋي ﻫﻢ رﻗﺎﺑﺘﯽ را ﺑﺎ ﺳﺎزﻣﺎندﻫﯽ ﻋﻮاﻣﻞ ﻣﺆﺛﺮ ﺑﺮ آن اراﺋﻪ ﻣﯽدﻫﺪ و ﻣﯽﺗﻮاﻧﺪ در ﺳﯿﺎﺳﺖﮔﺬاري و ﺑﺮﻧﺎﻣﻪرﯾﺰي ﺟﻬﺖ ﮔﺬار از ﺑﺤﺮان ﮐﺮوﻧﺎ ﻣﻮرداﺳﺘﻔﺎده ﻗﺮار ﮔﯿﺮد.

Objective: In today's global, complex and dynamic business environment, the speed of change and the intensity of competition are increasing. In this situation, competitors who, Coopetition strategy is effective in dealing with these uncertainties and overcoming these challenges. Given the importance of a coopetition strategy in the context of the corona crisis for businesses. The purpose of this study is to comprehensively investigate the requirements of implementing coopetition in conditions of environmental uncertainty (corona) to provide a model in this field. Method: In this paper, in order to explain a comprehensive model, by systematic review of the literature and with the help of meta synthesis qualitative research method, all dimensions of coopetition are identified. Then, the importance and priority of each of the proposed factors has been determined based on the content analysis approach using Shannon's quantitative entropy method; In a way, this research is innovative both in its methodology and the results obtained. Results: In this study, first 126 indicators of coopetition requirements were identified and classified into 13 subcategories and 35 dimensions. All of these were placed in the three categories of organizational empowerment, environmental context, and uncertainty drivers in the Corona crisis. Conclusion: The results of the study showed that the most important drivers in the areas of organizational empowerment (strategic investment) are environmental contexts (environmental dynamics) and coronary crisis drivers (technological cooperation).