ارائه مدل خط مشي گذاري مديريت شبكه هاي اجتماعي با تاكيد بر فرهنگ شهروندي

Provide a social network management policy model with an emphasis on citizenship culture

ﺯﻣﻴﻨﻪ ﻭ ﻫﺪﻑ: ﭘﺎﺭﺍﺩﺍﻳﻢ ﻓﻨﺎﻭﺭﻱ ﺍﻃﻼﻋﺎﺕ ﺭﺍ ﻣﻲ ﺗﻮﺍﻥ ﭼﺸﻢ ﺍﻧﺪﺍﺯﻱ ﺩﺍﻧﺴﺖ ﮐﻪ ﺩﺭ ﺁﻥ ﻓﻦ ﺁﻭﺭﻱ ﻫﺎﻱ ﻧﻮﻳﻦ ﺍﻃﻼﻋﺎﺕ ﻭﺍﺭﺗﺒﺎﻃﺎﺕ ﻭ ﺟﻨﺒﺶ ﻫﺎﻱ ﺍﺟﺘﻤﺎﻋﻲ ﺑﻪ ﺻﻮﺭﺕ ﭘﻴﻮﺳﺖ ﻫﺎﻳﻲ ﺑﺮ ﻳﮑﺪﻳﮕﺮ ﺗﺄﺛﻴﺮ ﻣﻲ ﮔﺬﺍﺭﻧﺪ ﻭ ﺍﺯ ﻳﮑﺪﻳﮕﺮ ﻧﻴﺰ ﺗﺄﺛﻴﺮ ﻣﻲ ﭘﺬﻳﺮﻧﺪ ﮐﻪ ﺍﻳﻦ ﻣﻮﺿﻮﻉ ﻣﻲ ﺗﻮﺍﻧﺪ ﻣﻨﺠﺮ ﺑﻪ ﺗﻐﻴﻴﺮ ﻓﺮﻫﻨﮓ ﺷﻬﺮﻭﻧﺪﻱ ﮔﺮﺩﺩ. ﻫﺪﻑ ﺍﺯ ﺍﻳﻦ ﻣﻄﺎﻟﻌﻪ ﺍﺭﺍﺋﻪ ﻣﺪﻝ ﺧﻂ ﻣﺸﻲ ﮔﺬﺍﺭﻱ ﻣﺪﻳﺮﻳﺖ ﺷﺒﮑﻪ ﻫﺎﻱ ﺍﺟﺘﻤﺎﻋﻲ ﺑﺎ ﺗﺎﮐﻴﺪ ﺑﺮ ﻓﺮﻫﻨﮓ ﺷﻬﺮﻭﻧﺪﻱ ﺍﺳﺖ. ﺭﻭﺵ ﺗﺤﻘﻴﻖ: ﺍﻳﻦ ﺗﺤﻘﻴﻖ ﺍﺯ ﺟﻤﻠﻪ ﺗﺤﻘﻴﻘﺎﺕ ﺑﻨﻴﺎﺩﻱ ﺍﺳﺖ ﻭ ﺍﺯ ﺭﻭﺵ ﺁﻣﻴﺨﺘﻪ ﺍﺳﺘﻔﺎﺩﻩ ﺷﺪﻩ ﺍﺳﺖ؛ ﮐﻪ ﺩﺭ ﺭﺍﺳﺘﺎﻱ ﺍﺟﺮﺍﻱ ﺑﺨﺶ ﮐﻴﻔﻲ ﺍﺯ ﻣﻘﺎﻻﺕ ﻭ ﺩﺭ ﺭﺍﺳﺘﺎﻱ ﺑﺨﺶ ﮐﻤﻲ ﺍﺯ ﭘﺮﺳﺸﻨﺎﻣﻪ ﺑﻬﺮﻩ ﺑﺮﺩﻩ ﺷﺪﻩ ﺍﺳﺖ.ﺩﺭ ﺑﺨﺶ ﻛﻴﻔﻲ ﺍﺯ ﻃﺮﻳﻖ ﺗﮑﻨﻴﮏ ﺩﺍﺩﻩ ﺑﻨﻴﺎﻥ ﻭ ﺑﺮﺭﺳﻲ ﻣﻘﺎﻻﺕ ﻓﺎﺭﺳﻲ ﻭ ﺍﻧﮕﻠﻴﺴﻲ ﺑﻌﺪ ﺍﺯ ﺳﺎﻟﻬﺎﻱ 1393 ﻭ 2015 ﺗﺎ 2020 ﺩﺭ ﺭﺍﺳﺘﺎﻱ ﻣﻮﻟﻔﻪ ﻫﺎﻱ ﺗﺤﻘﻴﻖ ﻣﺪﻝ ﻧﻈﺮﻱ ﺍﺳﺘﺨﺮﺍﺝ ﮔﺮﺩﻳﺪ ﻭ ﺍﺯ ﻃﺮﻳﻖ ﺍﺳﺘﻔﺎﺩﻩ ﺍﺯ ﻧﺮﻡ ﺍﻓﺰﺍﺭ MAXQDA ﺑﻪ ﺩﺳﺘﻪ ﺑﻨﺪﻱ ﻧﻈﺮﺍﺕ ﻭ ﮐﺪﮔﺬﺍﺭﻱ ﺩﺍﺩﻩ ﻫﺎ ﭘﺮﺩﺍﺧﺘﻪ ﺷﺪ ﺩﺭ ﺑﺨﺶ ﻛﻤﻲ ﻫﻢ ﺑﺎ ﺍﺳﺘﻔﺎﺩﻩ ﺍﺯ ﺭﻭﺵ ﻫﺎﻱ ﺁﻣﺎﺭﺍﺳﺘﻨﺒﺎﻃﻲ ﻭ ﺗﻮﺯﻳﻊ ﭘﺮﺳﺸﻨﺎﻣﻪ ﺑﻪ ﺍﺭﺯﻳﺎﺑﻲ ﻭ ﺍﺭﺍﺋﻪ ﻣﺪﻝ ﻧﻬﺎﻳﻲ ﭘﺮﺩﺍﺧﺘﻪ ﺷﺪ. ﻳﺎﻓﺘﻪ ﻫﺎ: ﻣﻮﻟﻔﻪ ﻫﺎﻱ ﺍﺻﻮﻝ ﺍﺳﺘﻔﺎﺩﻩ ﺍﺯ ﺷﺒﮑﻪ ﻫﺎﻱ ﺍﺟﺘﻤﺎﻋﻲ، ﻭﻳﮋﮔﻲ ﻫﺎﻱ ﻓﺮﺩﻱ، ﺍﺭﺗﺒﺎﻃﺎﺕ، ﻣﺰﺍﻳﺎﻱ ﺑﻪ ﮐﺎﺭﮔﻴﺮﻱ ﺷﺒﮑﻪ ﻫﺎﻱ ﺍﺟﺘﻤﺎﻋﻲ ﻭ ﻧﻬﺎﻳﺘﺎ ﻭﻳﮋﮔﻲ ﻫﺎﻱ ﺷﺒﮑﻪ ﻫﺎﻱ ﺍﺟﺘﻤﺎﻋﻲ ﺩﺭ ﺭﺍﺑﻄﻪ ﺑﺎ ﻣﺘﻐﻴﺮ ﺷﺒﮑﻪ ﻫﺎﻱ ﺍﺟﺘﻤﺎﻋﻲ ﺑﻪ ﺩﺳﺖ ﺁﻣﺪﻩ ﺍﺳﺖ ﻭ ﺩﺭ ﺭﺍﺑﻄﻪ ﺑﺎ ﻓﺮﻫﻨﮓ ﺷﻬﺮﻭﻧﺪﻱ ﻣﻮﻟﻔﻪ ﻫﺎﻱ ﺭﻓﺘﺎﺭﻫﺎﻱ ﺷﻬﺮﻭﻧﺪﻱ، ﺍﺑﻌﺎﺩ ﻗﺎﻧﻮﻧﻲ ﺷﻬﺮﻭﻧﺪﻱ، ﺍﺑﻌﺎﺩ ﻓﺮﻫﻨﮓ ﺷﻬﺮﻭﻧﺪﻱ ﻭ ﺗﻮﺳﻌﻪ ﻓﺮﻫﻨﮓ ﺷﻬﺮﻭﻧﺪﻱ ﺑﻪ ﺩﺳﺖ ﺁﻣﺪﻩ ﺍﺳﺖ ﻭ ﺑﺮ ﻫﻤﻴﻦ ﻣﺒﻨﺎ ﻭ ﮐﺪﻫﺎﻱ ﺑﻪ ﺩﺳﺖ ﺁﻣﺪﻩ ﻓﺮﺿﻴﻪ ﻫﺎﻱ ﺗﺤﻘﻴﻖ ﺗﻌﻴﻴﻦ ﺷﺪﻩ ﻭ ﻧﻬﺎﻳﺘﺎ ﭘﺮﺳﺸﻨﺎﻣﻪ ﻣﺮﺑﻮﻃﻪ ﺗﻨﻈﻴﻢ ﻭ ﺩﺭ ﺑﺨﺶ ﻛﻤﻲ، ﺑﻴﻦ ﺷﻬﺮﻭﻧﺪﺍﻥ ﺷﻬﺮ ﺗﻬﺮﺍﻥ ﺑﻪ ﺗﻌﺪﺍﺩ 384 ﻧﻔﺮ ﺗﻮﺯﻳﻊ ﮔﺮﺩﻳﺪ ﻭ ﺑﺎ ﺍﺳﺘﻔﺎﺩﻩ ﺍﺯ ﺭﻭﺵ ﺭﮔﺮﺳﻴﻮﻥ ﺧﻄﻲ ﻣﻮﺭﺩ ﺗﺠﺰﻳﻪ ﻭ ﺗﺤﻠﻴﻞ ﻗﺮﺍﺭ ﮔﺮﻓﺘﻪ ﺷﺪﻩ ﺍﺳﺖ. ﻧﺘﻴﺠﻪ ﮔﻴﺮﻱ: ﻧﺘﺎﻳﺞ ﻧﺸﺎﻥ ﺩﺍﺩﻧﺪ ﮐﻪ ﻭﻳﮋﮔﻲ ﻫﺎﻱ ﺍﻓﺮﺍﺩ ﻣﺒﺘﻨﻲ ﺑﺮ ﺗﺠﺮﺑﻴﺎﺕ ﭘﻴﺸﻴﻦ، ﺳﻄﺢ ﺗﺤﺼﻴﻼﺕ ﻭ ﺁﮔﺎﻫﻲ، ﻭﻳﮋﮔﻲ ﻫﺎﻱ ﺷﺨﺼﻴﺘﻲ ﻭ ﺧﺎﻧﻮﺍﺩﮔﻲ ﻭ ﻫﻢ ﭼﻨﻴﻦ ﻓﺮﻫﻨﮓ ﺍﺳﺘﻔﺎﺩﻩ ﺍﺯ ﺷﺒﮑﻪ ﻫﺎﻱ ﺍﺟﺘﻤﺎﻋﻲ ﺗﺎﺛﻴﺮ ﺑﺴﺰﺍﻳﻲ ﺑﺮ ﻓﺮﻫﻨﮓ ﺷﻬﺮﻭﻧﺪﻱ ﺩﺍﺷﺘﻪ ﻭ ﺳﺎﻳﺮ ﺍﺑﻌﺎﺩ ﺷﺒﮑﻪ ﻫﺎﻱ ﺍﺟﺘﻤﺎﻋﻲ ﻧﻴﺰ ﺑﺮ ﻓﺮﻫﻨﮓ ﺷﻬﺮﻭﻧﺪﻱ ﺗﺎﺛﻴﺮ ﺩﺍﺭﺩ.

Given the above, the question arises that what is the policy model of social network management with emphasis on citizenship culture? In this research, a combined method (qualitative and quantitative) has been used. The statistical population consists of two parts; In the qualitative section, all new articles after 1394 and 2014 were selected and reviewed and the components of the principles of using social networks, personal characteristics, communication, benefits of using social networks and finally the characteristics of social networks in relation to The social network variable has been obtained and in relation to the culture of citizenship, the components of citizenship behaviors, legal dimensions of citizenship, dimensions of citizenship culture and development of citizenship culture have been obtained. The relevant questionnaire was prepared and distributed in a quantitative part among the citizens of Tehran to 384 people and was analyzed using linear regression method and the results showed that the research hypotheses were confirmed.