الگوي توسعه گردشگري ورزشي پايدار با رويكرد ورزش‌هاي روستايي و بازي‌هاي بومي و محلي

A Model of Sustainable Sport Tourism Development with Rural Sports and Local-Native Games Approach

با توجه به اهميت پايداري در فعاليت‌هاي گردشگري، پژوهش حاضر با هدف دستيابي به الگوي توسعه گردشگري ورزشي پايدار با رويكرد ورزش‌هاي روستايي و بازي‌هاي بومي و محلي در استان مازندران انجام پذيرفته است. اين مطالعه از نوع پژوهش‌هاي كيفي بوده كه با استفاده از نظريه داده‌بنياد و مصاحبه با خبرگان انجام شده است. تحليل داده‌ها در طي سه مرحله كدگذاري باز، محوري و انتخابي انجام پذيرفت و به ظهور 354 كد باز، 66 مفهوم در قالب 11 مقوله اصلي منجر گرديد. نتايج نشان داد كه وجود جاذبه‌هاي گردشگري ورزشي به عنوان شرايط علي موجب ضرورت يافتن توسعه گردشگري ورزشي پايدار با رويكرد ورزش‌هاي روستايي و بازي‌هاي بومي گرديده است كه در صورت به‌كارگيري راهبردهاي سياستگذاري، مديريت و برنامه‌ريزي، و بازاريابي در بستر مناسبي از زيرساخت‌ها و با توجه به مشاركت ديني و اجتماعي و ملاحظات مالي و حمايتي مي‌تواند منجر به ظهور پيامدهاي پايداري معيشت جوامع محلي گردد.

Introduction Sports tourism is one of the most important sectors of the tourism industry that has an impressive impact on societies' cultural, social, and economic structure. In recent years, a new field of sport tourism called rural sports and local-native games tourism has been considered by managers and experts in the tourism industry. Suppose sports tourism is properly managed and planned with the rural sports and local-native games approach. In that case, it can create a developed process to achieve sustainability in the tourism industry and local communities. The special climatic and natural capabilities of Mazandaran province in ecotourism and the huge treasure of rural sports and local-native games in this province all show the ability to sustainably develop sports tourism with the approach of rural sports local-native games in the area. Therefore, developing a localized model for the sustainable development of sport tourism for Mazandaran province is an obvious necessity. Materials and Methods The present study is a qualitative method using grounded theory methodology. The statistical sample of the research was experts in tourism, rural sports, and local-native games, which were selected by theoretical sampling method. The data collection method was a semistructured interview that continued until the theoretical saturation stage. Data analysis was performed using MAXQDA software in three stages of open, axial, and selective coding. Discussion and Results In this study, the model of sustainable sport tourism development with the approach of rural sports and local-native games in Mazandaran province was explained using the strategy of grounded theory with the systematic approach of Strauss and Corbin. 354 open-source codes, 66 concepts and 11 categories were extracted during the coding process, and their characteristics were identified. In the final model, in addition to identifying the causal conditions, the context, the interventionist, the strategies and consequences related to the development of sustainable sports tourism, the relationships and interactions of these categories are also shown. Conclusions The results of this study indicate that the geographical and climatic location of Mazandaran province and the rich treasure of the cultural heritage of this province is one of the prior conditions that lead to the sustainable development of tourism. Sustainable tourism development can lead to the emergence of sustainable livelihood consequences for local communities, including ecological balance and sustainability of natural and cultural heritage resources, which in the case of policy, marketing, management and planning strategies, appropriate infrastructure and Considering the factor of religious and social participation and the factor of finance and support. This theory states the mechanisms for achieving the goals of sustainable sport tourism, and local communities can also achieve sustainable livelihoods while preserving cultural heritage and local traditions.