راﺑﻄﻪ ﻣﺴﺌﻮﻟﯿﺖ اﺟﺘﻤﺎﻋﯽ ﺗﯿﻢ ﻣﻠﯽ ﺑﺎ وﺟﻬﻪ و ﻫﻮﯾﺖ ﺗﯿﻢ ﻣﻠﯽ ﻓﻮﺗﺒﺎل اﯾﺮان

The Relationship between Social Responsibility and the Image and Identity of Iran National Football Team

روش ﺗﺤﻘﯿﻖ ﺗﻮﺻﯿﻔﯽ ﺑﻪ روش ﻫﻤﺒﺴﺘﮕﯽ ﻣﯽﺑﺎﺷﺪ ﮐﻪ ﺑﺎ ﺗﻮﺟﻪ ﺑﻪ ﻧﺮﻣﺎل ﺑﻮدن دادهﻫﺎ از روش رﮔﺮﺳﯿﻮن ﮔﺎم ﺑﻪ ﮔﺎم اﺳﺘﻔﺎده ﮔﺮدﯾﺪ. ﺟﺎﻣﻌﻪ آﻣﺎري ﺗﺤﻘﯿﻖ ﺣﺎﺿﺮ ﻣﺴﺌﻮﻟﯿﻦ ﻓﺪراﺳﯿﻮن ﻓﻮﺗﺒﺎل، ﺳﺎزﻣﺎن ﻟﯿﮓ، ﻣﻌﺎوﻧﺖ ﺣﺮﻓﻪاي و ﻗﻬﺮﻣﺎﻧﯽ وزارت ورزش و رﺳﺎﻧﻪﻫﺎي ﻣﮑﺘﻮب و ﻣﺠﺎزي ﺣﻮزهي ورزش اﻧﺘﺨﺎب ﺷﺪ. ﻧﻤﻮﻧﻪ آﻣﺎري ﺗﺤﻘﯿﻖ ﺣﺎﺿﺮ 77 ﻧﻔﺮ ﺑﻮدﻧﺪ ﮐﻪ ﺑﻪ روش ﻧﻤﻮﻧﻪﮔﯿﺮي در دﺳﺘﺮس اﻧﺘﺨﺎب ﺷﺪ. اﺑﺰار ﺗﺤﻘﯿﻖ ﺣﺎﺿﺮ ﭘﺮﺳﺸﻨﺎﻣﻪ ﺑﻮد و از ﭘﺮﺳﺸﻨﺎﻣﻪﻫﺎي ﻣﺴﺌﻮﻟﯿﺖ اﺟﺘﻤﺎﻋﯽ ﭼﻨﮓ – ووك )2012( ، ﭘﺮﺳﺸﻨﺎﻣﻪ وﺟﻬﻪ ﺗﯿﻢ وﯾﻨﺘﺮ و ﮔﺮاف )1996( و ﭘﺮﺳﺸﻨﺎﻣﻪ ﻫﻮﯾﺖ ﺗﯿﻤﯽ ﮔﺎﯾﻨﺮ و ﺳﻮاﻧﺴﻮن )2002( اﺳﺘﻔﺎده ﮔﺮدﯾﺪ. ﯾﺎﻓﺘﻪﻫﺎي ﭘﮋوﻫﺶ ﻧﺸﺎن ﻣﯽ دﻫﺪ ﻣﻮﻟﻔﻪﻫﺎي اﺧﻼﻗﯽ، ﻗﺎﻧﻮﻧﯽ و اﻗﺘﺼﺎدي ﺑﯿﺸﺘﺮﯾﻦ راﺑﻄﻪ را ﺑﺎ وﺟﻬﻪ ﺗﯿﻢ ﻣﻠﯽ دارﻧﺪ و راﺑﻄﻪ ﮐﻤﺘﺮي را ﺑﺎ ﻫﻮﯾﺖ ﺗﯿﻢ دارد از ﺑﯿﻦ ﻣﻮﻟﻔﻪﻫﺎي ﻣﺴﺌﻮﻟﯿﺖ اﺟﺘﻤﺎﻋﯽ ﺑﻪ ﺗﺮﺗﯿﺐ ﻣﺴﺌﻮﻟﯿﺖ اﺧﻼﻗﯽ، اﻗﺘﺼﺎدي و ﻗﺎﻧﻮﻧﯽ ﺑﯿﺸﺘﺮﯾﻦ راﺑﻄﻪ را ﺑﺎ وﺟﻬﻪي ﺗﯿﻢ ﻣﻠﯽ دارﻧﺪ. در ﮔﺎم اول ﻣﺴﺌﻮﻟﯿﺖ اﺧﻼﻗﯽ 72 درﺻﺪ از وارﯾﺎﻧﺲ وﺟﻬﻪ ﺗﯿﻢ ﻣﻠﯽ را ﺗﺒﯿﯿﻦ ﻣﯽ ﮐﻨﺪ. در ﮔﺎم دوم ﻣﺴﺌﻮﻟﯿﺖ اﺧﻼﻗﯽ و اﻗﺘﺼﺎدي درﻣﺠﻤﻮع 83 درﺻﺪ از وارﯾﺎﻧﺲ وﺟﻬﻪ ﺗﯿﻢ ﻣﻠﯽ را ﺗﺒﯿﯿﻦ ﮐﺮدﻧﺪ. در ﮔﺎم ﺳﻮم ﻣﺴﺌﻮﻟﯿﺖ اﺧﻼﻗﯽ، اﻗﺘﺼﺎدي و ﻗﺎﻧﻮﻧﯽ درﻣﺠﻤﻮع 84 درﺻﺪ از وارﯾﺎﻧﺲ وﺟﻬﻪ ﺗﯿﻢ ﻣﻠﯽ را ﺗﺒﯿﯿﻦ ﮐﺮدﻧﺪ. ﻫﻢ ﭼﻨﯿﻦ ﻣﻮﻟﻔﻪﻫﺎي ﻣﺴﺌﻮﻟﯿﺖ اﺟﺘﻤﺎﻋﯽ ﺑﺎ ﻫﻮﯾﺖ راﺑﻄﻪ ﭘﯿﺶ ﺑﯿﻨﯽ ﮐﻨﻨﺪه اي ﯾﺎﻓﺖ ﻧﺸﺪ. ﺑﻪ ﻃﻮر ﮐﻠﯽ ﻣﯽ ﺗﻮان ﮔﻔﺖ ﮐﻪ ﻣﺴﺌﻮﻟﯿﻦ ﻓﺪراﺳﯿﻮن ﻓﻮﺗﺒﺎل ﺑﻪ ﻣﻨﻈﻮر ﺗﻘﻮﯾﺖ وﺟﻬﻪ و ﻫﻮﯾﺖ ﺗﯿﻢ ﻣﻠﯽ ﺑﺎ ﺑﻬﺮه ﮔﯿﺮي از ﻣﺴﺌﻮﻟﯿﺖ اﺟﺘﻤﺎﻋﯽ ﻣﯽﺗﻮاﻧﻨﺪ اوﻟﻮﯾﺖ اﻗﺪاﻣﺎت ﺧﻮد را ﺑﻪ ﺗﺮﺗﯿﺐ ﺑﻪ ﻣﻮﻟﻔﻪﻫﺎي اﺧﻼﻗﯽ، اﻗﺘﺼﺎدي و ﻗﺎﻧﻮﻧﯽ اﺧﺘﺼﺎص دﻫﻨﺪ.

The aim of this study was to determine the relationship between social responsibility and the image and identity of the national team of Iran. The research method was descriptive and correlation and as the data were normal, stepwise regression was used. The study population consisted of the authorities of Football Federation, league organization, professional and championship deputy of Ministry of Sport and print and virtual media of sport fields. 77 subjects were selected as the sample by convenience sampling method. Cheng-Wook (2012) social responsibility questionnaire, Winters and Graf (1996) team image questionnaire and Gunner and Swanson team identity questionnaire (2002) were used to collect data. The results showed that the ethical, legal and economic components had the most relationship with the image of the national team and less relationship with team identity. Among the social responsibility components, moral, economic and legal responsibilities had the most relationship with the image of national team. In the first step, moral responsibility explained 72% of the variance of the image of the national team. In the second step, moral and economic responsibilities explained a total of 83% of the variance of the image of the national team. In the third step, moral, economic and legal responsibilities explained a total of 84% of the variance of the image of national team. Also, no predictive relationship was found between social responsibility components and identity. Football Federation authorities can prioritize their measurements as ethical, economic and legal components in order to strengthen the image and identity of the national team through employing social responsibility.