پديد آورندگان :
ﺑﻬﺎران، ﭘﻮرﯾﺎ داﻧﺸﮕﺎه آزاد اﺳﻼمي واﺣﺪ ﺑﺮوﺟﺮد - ﮔﺮوه ﺗﺮﺑﯿﺖ ﺑﺪﻧﯽ , ﻓﺮوﻏﯽ ﭘﻮر، ﺣﻤﯿﺪ داﻧﺸﮕﺎه آزاد اﺳﻼمي واﺣﺪ ﺑﺮوﺟﺮد - ﮔﺮوه ﺗﺮﺑﯿﺖ ﺑﺪﻧﯽ , آﻗﺎﯾﯽ، ﻧﺠﻒ داﻧﺸﮕﺎه ﺧﻮارزﻣﯽ
كليدواژه :
گردشگري ورزشي , عوامل اجتماعي , توسعه , استان لرستان
چكيده فارسي :
اﯾﻦ ﻣﻄﺎﻟﻌﻪ ﺑﺎﻫﺪف اراﺋﻪ ﻣﺪﻟﯽ ﺟﻬﺖ ﺗﻮﺳﻌﻪ ﮔﺮدﺷﮕﺮي ورزﺷﯽ اﺳﺘﺎن ﻟﺮﺳﺘﺎن و ﺑﺎ ﺗﺄﮐﯿﺪ ﺑﺮ ﻋﻮاﻣﻞ اﺟﺘﻤﺎﻋﯽ اﻧﺠﺎم ﮔﺮﻓﺖ. روش ﺗﺤﻘﯿﻖ اﯾﻦ ﻣﻄﺎﻟﻌﻪ ﺗﻮﺻﯿﻔﯽ ﺑﻪ روش ﭘﯿﻤﺎﯾﺸﯽ ﻣﺒﺘﻨﯽ ﺑﺮ ﻣﺪل ﺳﺎزي ﻣﻌﺎدﻻت ﺳﺎﺧﺘﺎري و ﺑﻪ ﻟﺤﺎظ ﻫﺪف از ﻧﻮع ﺗﺤﻘﯿﻘﺎت ﮐﺎرﺑﺮدي ﺑﻮد ﮐﻪ ﺑﻪ ﺷﮑﻞ ﻣﯿﺪاﻧﯽ اﺟﺮا ﺷﺪ. ﺟﺎﻣﻌﻪ آﻣﺎري در اﯾﻦ ﭘﮋوﻫﺶ ﭘﺲ از ﻣﺸﺨﺺ ﺷﺪن ﻣﺪل ﺗﺤﻘﯿﻖ، ﺗﻤﺎﻣﯽ ﮔﺮدﺷﮕﺮان ورزﺷﯽ در اﺳﺘﺎن ﻟﺮﺳﺘﺎن ﺑﻮد ﮐﻪ ﺑﺎ ﺗﻮﺟﻪ ﺑﻪ ﻓﺮﻣﻮل ﮐﻮﮐﺮان و روش ﻧﻤﻮﻧﻪ ﮔﯿﺮي ﺗﺼﺎدﻓﯽ ﺧﻮﺷﻪ اي در ﻣﺮﺣﻠﻪ اول و ﻣﺮﺣﻠﻪ دوم روش ﻧﻤﻮﻧﻪ ﮔﯿﺮي ﻏﯿﺮ اﺣﺘﻤﺎﻟﯽ در دﺳﺘﺮس 384 ﻧﻔﺮ ﺑﻪ ﻋﻨﻮان ﻧﻤﻮﻧﻪ ﺗﺤﻘﯿﻖ اﻧﺘﺨﺎب ﮔﺮدﯾﺪﻧﺪ. اﺑﺰار ﮔﺮدآوري داده ﻫﺎ در اﯾﻦ ﻣﻄﺎﻟﻌﻪ ﺑﺮ اﺳﺎس ﻧﻈﺮات ﺧﺒﺮﮔﺎن ﺷﺎﻣﻞ 5 ﺑﻌﺪ و 29 ﮔﻮﯾﻪ ﺑﻮد. ﻋﻮاﻣﻞ اﺟﺘﻤﺎﻋﯽ ﻣﻮردﺑﺮرﺳﯽ در اﯾﻦ ﻣﻄﺎﻟﻌﻪ ﺷﺎﻣﻞ، اﻣﻨﯿﺖ، ﻓﺮﻫﻨﮕﯽ اﺟﺘﻤﺎﻋﯽ، اﻗﺘﺼﺎدي، ﺧﺪﻣﺎت ﮔﺮدﺷﮕﺮي و ﺗﺒﻠﯿﻐﺎت ﻣﯽ ﺑﺎﺷﺪ. ﭘﺮﺳﺸﻨﺎﻣﻪ ﻫﺎ ازﻟﺤﺎظ رواﯾﯽ ﺻﻮري و ﻣﺤﺘﻮاﯾﯽ ﻣﻮرد ﺗﺄﯾﯿﺪ اﺳﺎﺗﯿﺪ داﻧﺸﮕﺎه ﻫﺎ و ﺻﺎﺣﺐ ﻧﻈﺮان ﻣﺘﺨﺼﺺ ﻣﺪﯾﺮﯾﺖ ورزﺷﯽ در ﺣﻮزه ﮔﺮدﺷﮕﺮي ﻗﺮار ﮔﺮﻓﺖ. ﺑﺎ اﺳﺘﻔﺎده از ﺿﺮﯾﺐ آﻟﻔﺎي ﮐﺮوﻧﺒﺎخ مقدار پايايي ابعاد فرهنگي و اجتماعي 0/94، اقتصادي 0/97 امنيت 0/96 كيفيت خدمات گردشگري 0/92و تبليغات 0/94 ﮔﺰارش ﺷﺪ. ﺑﺮاي ﺗﺠﺰﯾﻪ وﺗﺤﻠﯿﻞ داده ﻫﺎي از آﻣﺎر ﺗﻮﺻﯿﻔﯽ ﺟﺪول، ﻧﻤﻮدار، ﻣﯿﺎﻧﮕﯿﻦ و اﻧﺤﺮاف ﻣﻌﯿﺎر و آﻣﺎر اﺳﺘﻨﺒﺎﻃﯽ آزﻣﻮن ﭼﻮﻟﮕﯽ و ﮐﺸﯿﺪﮔﯽ، آزﻣﻮن t و ﺳﻮارا و ﻣﺪل ﻣﻌﺎدﻻت ﺳﺎﺧﺘﺎري اﺳﺘﻔﺎده ﺷﺪ. ﻧﺘﺎﯾﺞ آزﻣﻮن t ﻧﺸﺎن داد ﻋﻮاﻣﻞ اﺟﺘﻤﺎﻋﯽ ﻣﻮردﺑﺮرﺳﯽ در اﯾﻦ ﻣﻄﺎﻟﻌﻪ ﺑﻪ ﺗﺮﺗﯿﺐ: اﻣﻨﯿﺖ )261/30(، ﻓﺮﻫﻨﮕﯽ و اﺟﺘﻤﺎﻋﯽ )121/28(، ﮐﯿﻔﯿﺖ ﺧﺪﻣﺎت ﮔﺮدﺷﮕﺮي )759/25(، اﻗﺘﺼﺎدي )433/25(، ﺗﺒﻠﯿﻐﺎت )307/20( ﺑﺮ ﺗﻮﺳﻌﻪ ﮔﺮدﺷﮕﺮي ورزﺷﯽ در اﺳﺘﺎن ﻟﺮﺳﺘﺎن اﺛﺮ ﻣﻌﻨﺎداري داﺷﺘﻪ اﻧﺪ؛ ﮐﻪ از ﻣﯿﺎن اﺑﻌﺎد ﺗﻮﺳﻌﻪ ﮔﺮدﺷﮕﺮي ورزﺷﯽ ﺑﺎ ﺗﺄﮐﯿﺪ ﺑﺮ ﻋﻮاﻣﻞ اﺟﺘﻤﺎﻋﯽ، ﺑﻌﺪ اﻣﻨﯿﺖ )30/262( در رﺗﺒﻪ اول ﻗﺮار داﺷﺘﻪ اﺳﺖ. ﺑﺮ اﺳﺎس ﻧﺘﺎﯾﺞ ﻣﺪل ﻣﻌﺎدﻻت ﺳﺎﺧﺘﺎري ﻣﺪل اﺻﻠﯽ ﺗﺤﻘﯿﻖ از ﺑﺮازش ﻣﻄﻠﻮﺑﯽ ﺑﺮﺧﻮردار ﺑﻮد ﮐﻪ ﺑﺮ اﯾﻦ اﺳﺎس ﻣﺪل ﻣﻔﻬﻮﻣﯽ ﺗﻮﺳﻌﻪ ﮔﺮدﺷﮕﺮي ورزﺷﯽ ﺑﺎ ﺗﺄﮐﯿﺪ ﺑﺮ ﻋﻮاﻣﻞ اﺟﺘﻤﺎﻋﯽ از ﺑﻬﯿﻨﻪ ﮔﯽ و ﺑﺮازش ﻻزم ﺑﺮﺧﻮردار اﺳﺖ. ﻫﻤﭽﻨﯿﻦ ﮐﻠﯿﻪ اﺑﻌﺎد ﻣﻮرد ﺑﺮرﺳﯽ ﺑﻪ ﻋﻨﻮان ﻣﺘﻐﯿﺮ ﻫﺎي ﻗﺎدر ﺑﻪ ﭘﯿﺶ ﺑﯿﻨﯽ ﻣﺘﻐﯿﺮ ﺗﻮﺳﻌﻪ ﮔﺮدﺷﮕﺮي ورزﺷﯽ در اﺳﺘﺎن ﻟﺮﺳﺘﺎن ﺑﻮدﻧﺪ. ازاﯾﻦ رو ﻧﺘﯿﺠﻪ ﮔﺮﻓﺘﻪ ﻣﯽ ﺷﻮد ﮐﻪ ﻣﺴﺌﻮﻻن ﻣﺮﺗﺒﻂ ﺟﻬﺖ ﻃﺮاﺣﯽ ﻣﺪل ﺗﻮﺳﻌﻪ ﮔﺮدﺷﮕﺮي ﺑﺎﯾﺪ ﺑﻪ ﮐﻠﯿﻪ ﺷﺎﺧﺺ ﻫﺎي ﻋﻮاﻣﻞ اﺟﺘﻤﺎﻋﯽ ﺗﻮﺟﻪ ﻧﻤﺎﯾﻨﺪ.
واژه ﻫﺎي ﮐﻠﯿﺪي: ﮔﺮدﺷﮕﺮي ورزﺷﯽ، ﻋﻮاﻣﻞ اﺟﺘﻤﺎﻋﯽ، ﺗﻮﺳﻌﻪ، اﺳﺘﺎن ﻟﺮﺳﺘﺎن
چكيده لاتين :
This study aimed to present a model for sport tourism development in Lorestan province with emphasis on social factors. Research method of this study was a survey based on structural equation modeling and applied research that was conducted in the field. The statistical population of this study after determining the research model was all sport tourists in Lorestan province. According to Cochran formula and cluster random sampling method in the first and second stage of non-probability, sampling method 384 persons were selected as research sample. The data-gathering tool in this study was based on expert opinions including 5 dimensions and 29 items. The social factors considered in this study include security, socio-cultural, economics, tourism services and advertising. University professors and experts in terms of content validity approved these questionnaires. Using Cronbach's alpha coefficient, the reliability of cultural and social dimensions was 0. 94 for economic 0. 97 for security 0. 96 for quality of tourism services 0. 92 and 0. 94 for advertisement. To analyze data, descriptive statistics, chart, mean and standard deviation and inferential statistics of skewness and elongation test, T-test and SWARA and structural equation modeling were used. The results of T-test showed that the social factors studied in this study respectively security (30. 261), socio-cultural (28. 121), quality of tourism services (25. 759), economics (25. 433) and advertisement (20. 307) had a significant effect on the development of sport tourism in Lorestan province. Among all of these factors, security 30. 261 has obtained the first rank in effects of sport tourism development. According to the results of the structural equation modeling, the main research model had a good fit, according to which the conceptual model of sport tourism development with emphasis on social factors had the required optimality and fit. Also, all independent variables studied can predict sports tourism development variables in Lorestan province. So, it is concluded that authorities should focus on all social variables to design tourism development model. Keywords: Sport tourism, Social Factors, development, Lorestan
