طراحي مدل پيشگيري از آلودگي هاي محيط زيستي از طريق صدا و سيما با رويكرد ISM (مطالعه موردي شهر تهران)

Designing a Model for Environmental Pollution Prevention through Voice and Broadcasting Approach ISM(case study:Tehran

ﻫﺪف اﺻﻠﯽ اﯾﻦ ﭘﮋوﻫﺶ، ﻃﺮاﺣﯽ ﻣﺪل ﭘﯿﺸﮕﯿﺮي از آﻟﻮدﮔﯽ ﻫﺎي ﻣﺤﯿﻂ زﯾﺴﺘﯽ از ﻃﺮﯾﻖ ﺻﺪا و ﺳﯿﻤﺎ ﺑﺎ روﯾﮑﺮد ISM اﺳﺖ. ﭘﮋوﻫﺶ ﺣﺎﺿﺮ از ﻟﺤﺎظ ﻫﺪف ﺗﺤﻘﯿﻖ، ﮐﺎرﺑﺮدي و از ﻟﺤﺎظ ﻣﻮﺿﻮع و ﺳﻮاﻻت ﭘﮋوﻫﺶ از ﻧﻮع ﺗﺤﻘﯿﻘﺎت ﺗﻮﺻﯿﻔﯽ - ﭘﯿﻤﺎﯾﺸﯽ اﺳﺖ. اﺑﺰار ﺟﻤﻊ آوري دادهﻫﺎ ﺷﺎﻣﻞ ﭘﺮﺳﺶﻧﺎﻣﻪي ﺧﺒﺮه و ﺟﺎﻣﻌﻪي آﻣﺎري ﻣﻮرد ﻣﻄﺎﻟﻌﻪ در اﯾﻦ ﭘﮋوﻫﺶ ﺧﺒﺮﮔﺎن ﻣﺤﯿﻂ زﯾﺴﺖ و رﺳﺎﻧﻪ اﺳﺖ. ﺑﺮاي ﺗﻌﯿﯿﻦ ﺣﺠﻢ ﻧﻤﻮﻧﻪ، از روش ﻧﻤﻮﻧﻪ ﮔﯿﺮي ﮔﻠﻮﻟﻪي ﺑﺮﻓﯽ ﺗﻌﺪاد 10ﻧﻔﺮ ﺑﻪ ﻋﻨﻮان ﻧﻤﻮﻧﻪ اﻧﺘﺨﺎب ﺷﺪﻧﺪ. ﻫﻤﭽﻨﯿﻦ ﺑﺮاي ﺗﺤﻠﯿﻞ دادهﻫﺎي ﭘﮋوﻫﺶ از ﻧﺮم اﻓﺰار اﮐﺴﻞ اﺳﺘﻔﺎده ﺷﺪه اﺳﺖ. ﻧﺘﺎﯾﺞ ﻣﺪلﺳﺎزي ﺳﺎﺧﺘﺎري ﺗﻔﺴﯿﺮي رواﺑﻂ دروﻧﯽ ﻣﻌﯿﺎرﻫﺎ را در 5ﺳﻄﺢ ) ﻧﻮآوري، اﺧﻼق زﯾﺴﺖ ﻣﺤﯿﻄﯽ، آﮔﺎﻫﯽ و ﻧﮕﺮش، اﻧﮕﯿﺰش و ﺳﯿﺎﺳﺖﮔﺬاري( دﺳﺘﻪﺑﻨﺪي ﮐﺮد. در ﻧﻬﺎﯾﺖ ﻧﺘﺎﯾﺞ ﺗﺤﻠﯿﻞ ﻣﯿﮏ ﻣﮏ ﻣﺘﻐﯿﺮﻫﺎ را در 2ﻣﺎﺗﺮﯾﺲ ﻣﺴﺘﻘﻞ و واﺑﺴﺘﻪ ﺟﺎي داد؛ ﺑﻪ ﻧﺤﻮي ﮐﻪ ﻣﻌﯿﺎر ﺳﯿﺎﺳﺖﮔﺬاري اﺛﺮﮔﺬارﺗﺮﯾﻦ و اﺧﻼق زﯾﺴﺖ ﻣﺤﯿﻄﯽ اﺛﺮﭘﺬﯾﺮﺗﺮﯾﻦ ﻣﻌﯿﺎر ﻣﻌﺮﻓﯽ ﺷﺪﻧﺪ. ﺑﺮ اﯾﻦ اﺳﺎس ﻣﯽﺗﻮان ﻧﺘﯿﺠﻪ ﮔﺮﻓﺖ ﮐﻪ ﺑﺎ ﺗﮑﯿﻪ ﺑﺮ ﺑﺮﺧﯽ اﻗﺪاﻣﺎت ﭘﯿﺸﮕﯿﺮاﻧﻪ ﮐﻪ در ﭘﮋوﻫﺶ ﺣﺎﺿﺮ ﻣﻌﺮﻓﯽ ﺷﺪﻧﺪ، از ﻟﻮدﮔﯽﻫﺎي ﻣﺤﯿﻂ زﯾﺴﺘﯽ از ﻃﺮﯾﻖ ﺻﺪا و ﺳﯿﻤﺎ ﺗﺎ ﻣﻘﺪار ﻗﺎﺑﻞ ﺗﻮﺟﻬﯽ ﻣﯽﺗﻮان ﭘﯿﺸﮕﯿﺮي ﮐﺮد.

The media are undoubtedly exerting a profound influence on society so that they can bring about any change in the culture of society in acceptable and popular ways. There is no doubt that the media has an inactive role in introducing and recognizing the environment, preventing its destruction and improving the living conditions of the individual The main purpose of this study is to design a model for the prevention of environmental pollution through sound and broadcast using the ISM and MICMAC approach. The present study is applied in terms of research purpose and in terms of research topic and descriptive-survey type. Data collection tool included expert questionnaire. The study population was environmental and media experts. Snowball sampling method was used to select the sample. Excel software was used for data analysis. Structural-interpretive modeling results categorized the internal relationships of the criteria into five levels. Finally, the results of the McMach analysis included the variables into two independent and dependent matrices. So that the most effective policy criteria and environmental ethics were the most effective ones.