كليدواژه :
آﯾﻨﺪهﭘﮋوﻫﯽ , ﺑﺎزارﯾﺎﺑﯽ , ﺷﺎﯾﺴﺘﻪ ﺳﺎﻻري , ﻣﻨﺎﺑﻊ اﻧﺴﺎﻧﯽ , ﻫﻮش ﺳﺎزﻣﺎﻧﯽ
چكيده فارسي :
ﻫﺪف: ﻫﺪف ﭘﮋوﻫﺶ ﺣﺎﺿﺮ ﺷﻨﺎﺳﺎﯾﯽ و اوﻟﻮﯾﺖ ﺑﻨﺪي ﺷﺎﺧﺺﻫﺎي ﻣﺆﺛﺮ ﺑﺮ آﯾﻨﺪه ﺷﺎﯾﺴﺘﮕﯽ ﻣﺪﯾﺮان ورزﺷﯽ ﺑﺎ ﻣﺪﯾﺮﯾﺖ ﮐﻼس ﺟﻬﺎﻧﯽ در ﺻﻨﻌﺖ ورزش اﯾﺮان ﺑﻮد.
روشﺷﻨﺎﺳﯽ: ﺑﺎ ﺑﻬﺮه ﮔﯿﺮي از روﯾﮑﺮد ﭘﻮﯾﺶ ﻣﺤﯿﻄﯽ )روشﻫﺎي دﻟﻔﯽ، ﻣﺼﺎﺣﺒﻪ و ﻣﻄﺎﻟﻌﻪ ﮔﺰارشﻫﺎ، ﻣﻘﺎﻻت و ﮐﺘﺐ ﻣﺘﻌﺪد ﺣﻮزه ﺻﻨﻌﺖ ورزش، ﻣﺪﯾﺮﯾﺖ ﮐﻼس ﺟﻬﺎﻧﯽ، دﯾﮕﺮ ﻋﻠﻮم ﻣﺮﺗﺒﻂ( 230 ﻣﺘﻐﯿﺮ ﻣﺆﺛﺮ در ﻣﺤﯿﻂ ﻋﻤﻮﻣﯽ و ﻧﺰدﯾﮏ ﺑﻪ ﺻﻨﻌﺖ ورزش اﺣﺼﺎء ﺷﺪﻧﺪ. در ﮔﺎم ﺑﻌﺪي 99 ﺷﺎﺧﺺ ﻣﺆﺛﺮ درﭘﻨﺞ ﮔﺮوه اﺻﻠﯽ ﺑﻪ ﻣﻨﻈﻮر ﻣﻘﺎﯾﺴﻪ دادهﻫﺎي ﺣﺎﺻﻞ از ﺗﻮاﻓﻖ ﻣﺘﺨﺼﺼﺎن )ﻣﺪﯾﺮان ارﺷﺪ و ﮐﺎرﺷﻨﺎﺳﺎن ﺧﺒﺮه ﺻﻨﻌﺖ ورزش، آﯾﻨﺪه ﭘﮋوه، ﻣﺪﯾﺮﯾﺖ ﮐﻼس ﺟﻬﺎﻧﯽ( دﺳﺘﻪ ﺑﻨﺪي و از ﺗﺤﻠﯿﻞ ﻋﺎﻣﻠﯽ اﺳﺘﻔﺎده ﺷﺪ ﮐﻪ ﺷﺎﺧﺺﻫﺎي ﺷﻨﺎﺧﺘﻪ ﺷﺪه ﺗﺄﺛﯿﺮ ﻣﺜﺒﺖ و ﻣﻌﻨﺎداري ﺑﺮ ﺷﮑﻞﮔﯿﺮي آﯾﻨﺪه ﺷﺎﯾﺴﺘﮕﯽ ﻣﺪﯾﺮان ورزﺷﯽ ﺑﺎ ﻣﺪﯾﺮﯾﺖ ﮐﻼس ﺟﻬﺎﻧﯽ داﺷﺘﻨﺪ، ﺳﭙﺲ ﺑﺎ آزﻣﻮن ﻓﺮﯾﺪﻣﻦ ﻣﻬﻤﺘﺮﯾﻦ ﺷﺎﺧﺺﻫﺎ ﺷﻨﺎﺳﺎﯾﯽ و اوﻟﻮﯾﺖﺑﻨﺪي ﺷﺪﻧﺪ.
ﯾﺎﻓﺘﻪﻫﺎ: ﻧﺘﺎﯾﺞ ﻧﺸﺎن داد، ﺷﺎﯾﺴﺘﮕﯽ ﺑﺎزارﯾﺎﺑﯽ )ﮐﺎرآﻓﺮﯾﻦ ﻣﺪارﺑﻮدن(، ﺷﺎﯾﺴﺘﮕﯽ دﯾﭙﻠﻤﺎﺳﯽ )آﮔﺎﻫﯽ ﺑﺎ رواﺑﻂ ﺑﯿﻦاﻟﻤﻠﻞ در ﺻﻨﻌﺖ ورزش(، ﺷﺎﯾﺴﺘﮕﯽ ﻣﺪﯾﺮﯾﺘﯽ )ﺗﻮﺳﻌﻪ ﻣﺪارﺑﻮدن(، ﺷﺎﯾﺴﺘﮕﯽ ﻋﻤﻠﮑﺮدي )رﯾﺴﮏ ﭘﺬﯾﺮ ﺑﻮدن( و ﺷﺎﯾﺴﺘﮕﯽ ادراﮐﯽ )ﻫﻮش ﺳﺎزﻣﺎﻧﯽ ﻣﻄﻠﻮب( ﺑﻪﻋﻨﻮان ﺷﺎﯾﺴﺘﮕﯽﻫﺎي ﮐﻠﯿﺪي ﺷﻨﺎﺳﺎﯾﯽ ﺷﺪﻧﺪ. در ﻧﻬﺎﯾﺖ اﺛﺮ ﺷﺎﯾﺴﺘﮕﯽ ﺑﺎزارﯾﺎﺑﯽ ﺑﺎ ﺑﺎر ﻋﺎﻣﻠﯽ 0/78 و ﻣﯿﺎﻧﮕﯿﻦ 4/62 ﺑﯿﺸﺘﺮﯾﻦ اﻫﻤﯿﺖ ﺑﺮ آﯾﻨﺪه ﺷﺎﯾﺴﺘﮕﯽ ﻣﺪﯾﺮان ورزﺷﯽ ﺑﺎ ﻣﺪﯾﺮﯾﺖ ﮐﻼس ﺟﻬﺎﻧﯽ در ﺻﻨﻌﺖ ورزش را داﺷﺖ.
ﻧﺘﯿﺠﻪﮔﯿﺮي: ﺑﻬﺮهوري ﺻﻨﻌﺖ ورزش ﺗﺎﺑﻌﯽ از ﺑﻬﺮهوري ﻣﺪﯾﺮان ورزﺷﯽ اﺳﺖ؛ در ﻧﺘﯿﺠﻪ اﻣﺮوز ﺑﺎﯾﺪ ﺑﺮاي آﯾﻨﺪه ﭼﺎرهاي اﻧﺪﯾﺸﯿﺪ و ﺑﻪ ﻓﮑﺮ آن ﺑﻮد. اﮔﺮ ﻗﺮار ﺑﺎﺷﺪ اﻣﺮوز ﺑﺮاي آﯾﻨﺪه ﻓﮑﺮ ﮐﻨﯿﻢ، ﻣﯽﺑﺎﯾﺴﺖ ﻣﺪﯾﺮاﻧﯽ ﺷﺎﯾﺴﺘﻪ ﺗﺮﺑﯿﺖ ﮐﻨﯿﻢ، ﻟﺬا ﺷﻨﺎﺧﺖ اﯾﻦ ﺷﺎﯾﺴﺘﮕﯽﻫﺎ ﻣﯽﺗﻮاﻧﺪ اﻟﮕﻮﯾﯽ ﻣﻨﺎﺳﺐ ﺑﺮاي ﻣﺪﯾﺮان و ﺳﯿﺎﺳﺘﮕﺬاران ورزﺷﯽ ﺟﻬﺖ ﺑﮑﺎرﮔﯿﺮي ﻣﺪﯾﺮاﻧﯽ ﺑﺎ ﻗﺎﺑﻠﯿﺖﻫﺎي ﻣﻤﺘﺎز ﻣﺪﯾﺮﯾﺖ ﮐﻼس ﺟﻬﺎﻧﯽ ﺑﺎﺷﺪ ﮐﻪ ﻣﺸﺎرﮐﺖ ﻓﻌﺎل آﻧﻬﺎ ﻣﻨﺸﺎء رﺷﺪ ﺻﻨﻌﺖ ورزش را ﺑﻪ دﻧﺒﺎل دارد.
چكيده لاتين :
The aim of this work was to identify and prioritize the indicators affecting the future of competence of sports managers with world-class management in the Iranian sports industry. Introduction In an environment that is constantly changing, a top management is impossible without having competent managers. The organizational managers face business globalization, rapid technological change, reorganization, and competency-based competition that challenge these advances, skills, competencies, and capabilities of organizational managers.
Methodology and Approach
Using the environmental scanning approach (Delphi methods, interviews and reading reports, numerous articles and books in the field of sports industry, world class management, other related sciences), 230 effective variables in the public environment and close to the sports industry were counted. In the next step, 99 effective indicators were classified into five main groups in order to compare the data obtained from the agreement of the experts (senior managers and experts in the sports industry, futurists, worldclass management), and factor analysis was used. Shaping the future sports managers was qualified with world-class management, and then the most important indicators were identified and prioritized by the Friedman test.
Results and Conclusion
The results obtained showed that marketing competence (being an entrepreneur), diplomacy competence (knowledge of international relations in the sports industry), managerial competence (being development-oriented), performance competency (risk-taking), and perceptual competence (optimal organizational intelligence) were the key competencies. Finally, the effect of marketing competency with a factor load of 0.78 and an average of 4.62 had the greatest importance in the future of competence of sports managers with world-class management in the sports industry. The productivity of the sports industry is a function of the productivity of the sports managers. As a result, today, we have to think of a solution for the future. If we are to think for the future today, we must train the worthy managers. Therefore, recognizing these competencies can be a suitable model for the managers and sports policymakers in order to employ the managers with excellent world-class management capabilities, whose active participation is the source of growth of the sports industry.
