استانداردسازي مقياس شبكه‌هاي اجتماعي براي دست‌اندركاران برنامه‌هاي ورزشي صدا و سيماي جمهوري اسلامي ايران

Social Networks Scale Standardization for People Who Contribute to Making Sports Programs of the Islamic Republic of Iran Broadcasting

ارﺗﺒﺎﻃﺎت ﻣﻮﻓﻖ در ﺗﻤﺎﻣﯽ دﻧﯿﺎ ﺑﻪ ﯾﮏ اوﻟﻮﯾﺖ اﺻﻠﯽ ﺗﺒـﺪﯾﻞ ﺷﺪه اﺳﺖ. ﻫﺪف ﭘﮋوﻫﺶ ﺣﺎﺿﺮ ﺗﻬﯿﻪ و ﺗﺪوﯾﻦ اﺑﺰاري اﺳﺘﺎﻧﺪارد در ﺣﯿﻄﻪ ﺷﺒﮑﻪﻫﺎي اﺟﺘﻤﺎﻋﯽ ﺑـﻮده اﺳـﺖ. ﻣﺮور ﭘﯿﺸﯿﻨﻪ و ﻣﺒﺎﻧﯽ ﻧﻈﺮي ﺣـﺎﮐﯽ از آن اﺳـﺖ ﮐـﻪ ﻋﻮاﻣﻞ ﻣﺘﻌﺪدي ﺑﺮ ﺷﺒﮑﻪﻫﺎي اﺟﺘﻤﺎﻋﯽ ﻣﻮﺛﺮ اﺳﺖ اﻣﺎ در اﯾﻦ زﻣﯿﻨﻪ اﺑﺰار ﻣﻌﺘﺒﺮي ﺑﺮاي آﺷﮑﺎرﺳﺎزي ﺷـﺒﮑﻪ-ﻫﺎي اﺟﺘﻤﺎﻋﯽ ﻃﺮاﺣﯽ ﻧﺸﺪه اﺳـﺖ. ﭘـﺲ از ﺑﺮرﺳـﯽ ﻣﺒﺎﻧﯽ ﻧﻈﺮي و ادﺑﯿـﺎت ﭘـﮋوﻫﺶ و ﺷﻨﺎﺳـﺎﯾﯽ ﻋﻮاﻣـﻞ ﻣﺨﺘﻠﻒ و ﻣﺼـﺎﺣﺒﻪ ﺑـﺎ 17 ﺻـﺎﺣﺐ ﻧﻈـﺮان رﺳـﺎﻧﻪ و ﺷﺒﮑﻪﻫﺎي اﺟﺘﻤﺎﻋﯽ اﺑـﺰار 21 ﺳـﻮاﻟﯽ ﺗﻬﯿـﻪ ﮔﺮدﯾـﺪ. ﻫﻤﭽﻨﯿﻦ اﯾﻦ ﻣﻘﯿﺎس »ﺷﺒﮑﻪﻫﺎي اﺟﺘﻤﺎﻋﯽ« ﺗﻮﺳـﻂ 211 ﻧﻔﺮ از ﮐﺎرﺷﻨﺎﺳﺎن و ﺻﺎﺣﺐ ﻧﻈـﺮان ﺑـﻪ ﺻـﻮرت ﮔﺰﯾﻨﺶ ﺗﺼﺎدﻓﯽ ﭘﺮ ﮔﺮدﯾﺪه اﺳﺖ. ﺑﺮاي ﺗﻌﯿﯿﻦ ﭘﺎﯾﺎﯾﯽ ﺳﻮاﻻت از آﻟﻔﺎي ﮐﺮوﻧﺒﺎخ اﺳﺘﻔﺎده ﮔﺮدﯾﺪ. رواﯾﯽ ﺳﺎزه و ﺗﺤﻠﯿﻞﻫﺎ ﺗﻮﺳـﻂ ﻧـﺮم اﻓﺰارﻫـﺎي SPSS ﻧﺴـﺨﻪ 22 ﺻﻮرت ﮔﺮﻓﺖ. ﭘﺮﺳﺸﻨﺎﻣﻪ ﺗﺤﺖ ﻋﻮاﻣﻞ اﻃﻼعرﺳـﺎﻧﯽ، اﻋﺘﻤــﺎد و ﺗﻨــﻮع و ﮔﺴــﺘﺮدﮔﯽ ﻣــﻮرد ﺗﺤﻠﯿــﻞ ﻋﺎﻣــﻞ اﮐﺘﺸﺎﻓﯽ، ﭘﺎﯾﺎﯾﯽ و رواﯾﯽ ﻗﺮار ﮔﺮﻓـﺖ. ﻫﻤﭽﻨـﯿﻦ و در ﻧﻬﺎﯾﺖ ﻣﺸﺨﺺ ﮔﺮدﯾﺪ ﮐﻪ اﺑﺰار داراي رواﯾﯽ و ﭘﺎﯾـﺎﯾﯽ ﻣﻨﺎﺳﺐ و وﯾﮋﮔﯽﻫﺎي ﻣﻄﻠﻮب روانﺳﻨﺠﯽ ﻣـﯽﺑﺎﺷـﺪ. اﯾﻦ اﺑﺰار ﻣﯿﺎن دﺳﺖ اﻧﺪرﮐﺎران ﺑﺮﻧﺎﻣـﻪﻫـﺎي ورزﺷـﯽ ﺻﺪا و ﺳﯿﻤﺎي ﺟﻤﻬـﻮري اﺳـﻼﻣﯽ اﯾـﺮان اﺳـﺘﺎﻧﺪارد ﮔﺮدﯾﺪه اﺳﺖ و ﭘﯿﺸﻨﻬﺎد ﻣﯽﺷﻮد اﯾـﻦ اﺑـﺰار در ﺳـﺎﯾﺮ ﺟﻮاﻣﻊ ﻧﯿﺰ ﻣﻮرد ﺑﻮﻣﯽﺳﺎزي ﻗﺮار ﮔﯿﺮد.

Successful communications have become a top priority around the world. The purpose of this study was to develop a standard tool in social networks. The review of history and the theoretical basics suggest that several factors have impact on social networks, but no credible tools have been designed to reveal social networks. After studying the theoretical basics and previous literature, identifying various factors and interviewing with 17 media and social networks experts, 21-item toolkit was prepared. Also, this "social networks" scale is filled out by a random selection of 211 experts. Cronbach's alpha was used to determine the reliability of the questions. Structural validity and analysis were performed by SPSS 22 software. Questionnaire was analyzed in terms of exploratory, reliability and validity factors under the informing, trust, diversity and broadness factors. Finally, it was found that this tool had appropriate validity and reliability and desirable psychometric characteristics. This tool has been standardized for the people who contribute to making sports programs of the Islamic Republic of Iran Broadcasting and it is recommended that this tool should be customized to be applied in other communities.