پديد آورندگان :
پفاژ، ابراهيم دانشگاه آزاد اسلامي واحد گرگان - ﮔﺮوه ﻣﺪﯾﺮﯾﺖ آﻣﻮزﺷﯽ، گرگان، ايران , جباري، نگين دانشگاه آزاد اسلامي واحد گرگان - ﮔﺮوه ﻣﺪﯾﺮﯾﺖ آﻣﻮزﺷﯽ، گرگان، ايران , صالحي، محمد دانشگاه آزاد اسلامي واحد ساري - ﮔﺮوه ﻣﺪﯾﺮﯾﺖ آﻣﻮزﺷﯽ، ساري، ايران
كليدواژه :
ﮐﺴﺐوﮐﺎر , ﻣﻬﺎرت آﻣﻮزي , آﻣﻮزشﻫﺎي ﻓﻨﯽوﺣﺮﻓﻪاي , آﻣﻮزﺷﮕﺎهﻫﺎي ﻓﻨﯽوﺣﺮﻓﻪاي آزاد
چكيده فارسي :
ﻫﺪف اﯾﻦ ﭘﮋوﻫﺶ ﺷﻨﺎﺳﺎﯾﯽ ﺷﺎﺧﺺﻫﺎي ﻣﺆﺛﺮ ﺑﺮ ﮐﺴﺐوﮐﺎر آﻣﻮزﺷﮕﺎهﻫﺎي ﻓﻨﯽوﺣﺮﻓﻪاي آزاد ﻣﯽﺑﺎﺷﺪ. روش ﺗﺤﻘﯿﻖ در اﯾﻦ ﭘﮋوﻫﺶ اﮐﺘﺸﺎﻓﯽ و از ﻣﻨﻈﺮ ﻫﺪف، ﮐﺎرﺑﺮدي اﺳﺖ. ﺗﺤﻘﯿﻖ ﺣﺎﺿﺮ ﺑﺎ روﯾﮑﺮد ﮐﯿﻔﯽ اﻧﺠﺎم ﺷﺪه اﺳﺖ. روش ﮔﺮدآوري اﻃﻼﻋﺎت ﻧﯿﺰ ﺑﻪ ﺻﻮرت ﻣﯿﺪاﻧﯽ ﯾﻌﻨﯽ اﻧﺠﺎم ﻣﺼﺎﺣﺒﻪ و ﮐﺘﺎﺑﺨﺎﻧﻪاي از ﻃﺮﯾﻖ ﺑﺮرﺳﯽ ادﺑﯿﺎت ﭘﮋوﻫﺶ ﺑﻮد. روش ﻧﻤﻮﻧﻪﮔﯿﺮي ﻧﯿﺰ ﺑﻪﺻﻮرت ﻏﯿﺮﺗﺼﺎدﻓﯽ ﻣﯽﺑﺎﺷﺪ. اﻓﺮاد ﺟﺎﻣﻌﻪ ﻣﻮرد ﻣﻄﺎﻟﻌﻪ ﺗﺤﻘﯿﻖ را ﺧﺒﺮﮔﺎن ﺗﺠﺮﺑﯽ ﺷﺎﻣﻞ ﻣﺪﯾﺮان و ﮐﺎرﺷﻨﺎﺳﺎن ﺧﺒﺮه اداره ﮐﻞ آﻣﻮزش ﻓﻨﯽوﺣﺮﻓﻪاي و ﻣﺪﯾﺮان و ﻣﺮﺑﯿﺎن آﻣﻮزﺷﮕﺎه ﻫﺎي ﻓﻨﯽوﺣﺮﻓﻪ اي آزاد اﺳﺘﺎن ﮔﻠﺴﺘﺎن و ﻧﯿﺰ ﺧﺒﺮﮔﺎن ﻧﻈﺮي ﺷﺎﻣﻞ اﺳﺎﺗﯿﺪ داﻧﺸﮕﺎﻫﯽ در ﺣﻮزهﻫﺎي ﻣﺮﺗﺒﻂ ﺗﺸﮑﯿﻞ دادهاﻧﺪ. اﺑﺰار ﺟﻤﻊآوري اﻃﻼﻋﺎت ﻣﺼﺎﺣﺒﻪ ﻧﯿﻤﻪﺳﺎﺧﺘﺎر ﯾﺎﻓﺘﻪ ﺑﺎ 25 ﻧﻔﺮ از ﺧﺒﺮﮔﺎن ﺑﻮد ﮐﻪ ﺳﺮاﻧﺠﺎم در ﻣﺼﺎﺣﺒﻪ ﺑﺎ ﺧﺒﺮه 18ام ﺑﻪ اﺷﺒﺎع رﺳﯿﺪ. ﺑﻪ ﻣﻨﻈﻮر ﻣﺸﺨﺺ ﻧﻤﻮدن ﺷﺎﺧﺺﻫﺎ، دادهﻫﺎي ﺑﻪدﺳﺖ آﻣﺪه از ﻣﺼﺎﺣﺒﻪﻫﺎ ﺑﻪ روش ﮐﺪﮔﺰاري ﺗﺠﺰﯾﻪ و ﺗﺤﻠﯿﻞ ﮔﺮدﯾﺪﻧﺪ. ﭘﺲ از آن ﺟﻬﺖ ﺗﺄﯾﯿﺪ ﯾﺎﻓﺘﻪﻫﺎي ﺣﺎﺻﻞ از ﻣﺼﺎﺣﺒﻪ از 12 ﻧﻔﺮ ﺧﺒﺮه ﻧﻈﺮﺧﻮاﻫﯽ ﮔﺮدﯾﺪ ﮐﻪ ﻧﺘﯿﺠﻪ ﺣﺎﺻﻞ از اﯾﻦ ﺑﺨﺶ ﻧﺸﺎندﻫﻨﺪه 90 ﺷﺎﺧﺺ ﺑﻮد ﮐﻪ در ﭼﻬﺎر ﺑُﻌﺪ رﺿﺎﯾﺖ ﻣﺸﺘﺮﯾﺎن ﺑﺎ ﺳﻪ ﻣﺆﻟﻔﻪي »ارزشﻣﺪاري«، »ﺷﻬﺮﯾﻪ و ﻫﺰﯾﻨﻪ« و »ﺗﺒﻠﯿﻐﺎت و ﺑﺎزارﯾﺎﺑﯽ«، وﯾﮋﮔﯽﻫﺎي ﺳﺎزﻣﺎﻧﯽ ﺑﺎ ﺷﺶ ﻣﺆﻟﻔﻪي »ﻧﮕﺮش«، »ﻣﻨﺎﺑﻊاﻧﺴﺎﻧﯽ«، »ﺷﺎﯾﺴﺘﮕﯽﻫﺎ«، »ﻣﻬﺎرتﻫﺎي ﻣﺪﯾﺮﯾﺘﯽ«، »ﻓﺮاﯾﻨﺪﻫﺎ« و »اﻣﮑﺎﻧﺎت«، رﻗﺎﺑﺖﭘﺬﯾﺮي ﺑﺎ ﺳﻪ ﻣﺆﻟﻔﻪي »ﮐﯿﻔﯿﺖ«، »ﮐﺎراﯾﯽ« و »ﻧﻮآوري« و ﻋﻮاﻣﻞ ﺧﺎرﺟﯽ ﺑﺎ دو ﻣﺆﻟﻔﻪي »ﺗﺎبآوري« و »ﭼﺎﻟﺶﻫﺎ« ﻃﺒﻘﻪﺑﻨﺪي ﺷﺪﻧﺪ.
چكيده لاتين :
The purpose of this study is to identify the indicators affecting the business of technical and vocational institutes. The research method in this research is exploratory and applied in terms of purpose. The present research has been done with a qualitative approach. The method of data collection was field, i.e interview, and library method through reviewing the research literature. The sampling method is non-random. The study population consisted of experimental experts including managers and experts of the General Directorate of Technical and Vocational Education and managers and instructors of Private technical and vocational schools in Golestan province as well as theoretical experts including university professors in related fields. The data collection tool was a semi-structured interview with 25 experts, which was finally saturated in an interview with the 18th expert. In order to determine the indicators, the data obtained from the interviews were analyzed by coding method. After that, to confirm the findings of the interview, 12 experts were consulted. The results show 90 indicators that classified into 4 dimensions of customer satisfaction with 3 components,"value", "fee and cost" and "advertising and marketing", organizational characteristics with 6 components, "attitude", "human resources", "competencies", "managerial skills", "processes" and "facilities", competitiveness with 3 components, "quality", "efficiency" and "innovation" and external factors with 2 components, "resilience" and "challenges".
