استراتژي به مثابه چندگانه پنداري: روش ابداعي استعاره-نمايشنامه پژوهي يادگيرنده

Strategy As Thoughts Multiplicity: The Innovative Participatory Learning Metaphor-Drama Research

ﻣﻔﻬﻮمﺳﺎزي ﻣﺪﯾﺮﯾﺖ اﺳﺘﺮاﺗﮋﯾﮏ ﺑﺎ اﻧﺒﻮﻫﯽ از اﺳﺘﻌﺎرهﻫﺎ ﻫﻤﺮاه ﺷﺪه اﺳﺖ. از دﯾﺮﺑﺎز ﺗﺎ ﮐﻨﻮن، ﺻﺎﺣﺒﻨﻈﺮان ﺣﻮزه ﻣﺪﯾﺮﯾﺖ اﺳﺘﺮاﺗﮋﯾﮏ ﺑﺮاي ﺗﻌﺮﯾﻒ ﻣﻔﻬﻮم اﺳﺘﺮاﺗﮋي از ﺗﻤﺜﯿﻞﻫﺎ و ﺗﺸﺒﯿﻪﻫﺎي ﻣﺘﻨﻮﻋﯽ ﺑﻬﺮه ﺑﺮدهاﻧﺪ. ﻫﺪف از اﻧﺠﺎم اﯾﻦ ﭘﮋوﻫﺶ، درك واﮔﺮاﯾﯽﻫﺎي ﺷﻨﺎﺧﺘﯽ ﺑﯿﻦ اﻋﻀﺎي ﺳﺎزﻣﺎن از ﻣﻔﻬﻮم اﺳﺘﺮاﺗﮋي، ﺗﺤﻠﯿﻞ ﺗﺎﺛﯿﺮات اﺟﺘﻤﺎﻋﯽ اﯾﻦ ﭼﻨﺪﮔﺎﻧﮕﯽ ﻣﻔﻬﻮﻣﯽ ﺑﺮ روي رﻓﺘﺎرﻫﺎ و اﻗﺪاﻣﺎت ﭘﻨﻬﺎﻧﯽ اﻋﻀﺎي ﺳﺎزﻣﺎن و ﻧﻬﺎﯾﺘﺎً آﻣﻮزش اﻋﻀﺎي ﺳﺎزﻣﺎن در راﺳﺘﺎي دﺳﺘﯿﺎﺑﯽ ﺑﻪ ﻫﻤﮕﺮاﯾﯽ ﻣﻔﻬﻮﻣﯽ ﺑﻪ ﮐﻤﮏ روش ﻧﻮآوراﻧﻪ اﺳﺘﻌﺎره-ﻧﻤﺎﯾﺸﻨﺎﻣﻪﭘﮋوﻫﯽ ﯾﺎدﮔﯿﺮﻧﺪه ﻣﯽﺑﺎﺷﺪ. روشﺷﻨﺎﺳﯽ ﻧﻮآوراﻧﻪ ﻣﻘﺎﻟﻪ از اﯾﻦ ﺟﻬﺖ ارزﺷﻤﻨﺪ اﺳﺖ ﮐﻪ ﺑﻪ ﮐﻤﮏ ﺗﺤﻠﯿﻞ اﺳﺘﻌﺎره ﺑﻪ درك ﻣﻌﺎﻧﯽ ذﻫﻨﯽ ﮐﺎرﺑﺮان از ﻣﻔﻬﻮم اﺳﺘﺮاﺗﮋي ﮐﻤﮏ ﻣﯽﮐﻨﺪ، ﺑﺎﻋﺚ ﺗﺸﺨﯿﺺ ﺗﻔﺎوتﻫﺎي ﺷﻨﺎﺧﺘﯽ ﺑﯿﻦ ﺑﺮداﺷﺖﻫﺎي ذﻫﻨﯽ ﮐﺎرﺑﺮان از ﻣﻔﻬﻮم اﺳﺘﺮاﺗﮋي ﻣﯽﺷﻮد، ﺑﺎ ﺑﻬﺮهﺑﺮداري از ﺗﺤﻠﯿﻞ ﻧﻤﺎﯾﺸﻨﺎﻣﻪاي ﻧﺴﺒﺖ ﺑﻪ اﺣﺘﻤﺎل ﺷﮑﻞﮔﯿﺮي رﻓﺘﺎرﻫﺎي ﭘﺸﺖ ﺻﺤﻨﻪ ﭘﻨﻬﺎﻧﯽ( در ﺳﺎزﻣﺎن ﻫﺸﺪار ﻣﯽدﻫﺪ در اﯾﻦ ﭘﮋوﻫﺶ، ﺷﺮﮐﺖ ﻫﯿﺮوآﺳﺎﻧﺴﻮر ﺑﺮاي ﻣﻄﺎﻟﻌﻪ ﻣﻮردي اﻧﺘﺨﺎب ﺷﺪه اﺳﺖ. ﯾﺎﻓﺘﻪﻫﺎي ﭘﮋوﻫﺶ ﺣﺎﮐﯽ از ﭼﻨﺪﮔﺎﻧﻪﭘﻨﺪاري اﻋﻀﺎي ﺳﺎزﻣﺎن در ﻣﻮرد ﻣﻔﻬﻮم اﺳﺘﺮاﺗﮋي و اﺣﺘﻤﺎل ﺷﮑﻞﮔﯿﺮي رﻓﺘﺎرﻫﺎي ﭘﻨﻬﺎﻧﯽ اﺳﺖ.

The conceptualization of strategic management is accompanied by a multitude of metaphors. For a long time now, experts in the field of strategic management have used various allegories and similes to define the concept of strategy. The purpose of this study was to understand the cognitive divergences between members of the organization from the concept of strategy, analyze the social effects of this conceptual multiplicity on the behaviors and covert actions of members of the organization and finally train members to achieve conceptual convergence using the innovative metaphor-play method is a learner research. The article's innovative methodology is valuable because it helps metaphorical understanding of users' mental meanings of the concept of strategy through metaphorical analysis. The use of play analysis warns of the possibility of the formation of behind-the-scenes (hidden) behaviors in the organization. In this study, the Hero-Elevator Company has been selected for a case study. The findings of the study indicate the multiplicity of members of the organization about the concept of strategy and the possibility of the formation of covert behaviors..