بررسي تاثير استفاده از سيستم‌هاي بين سازماني و سيستم‌هاي مديريت زنجيره تأمين بر عملكرد زنجيره تأمين در صنعت چاپ و بسته‌بندي

Investigating the effect of using inter-enterprise systems and supply chain management systems on supply chain performance in the printing and packaging industry

ﺳﺎﻣﺎﻧﻪ ﻫﺎي ﺑﯿﻦ ﺳﺎزﻣﺎﻧﯽ، ﺳﺎﻣﺎﻧﻪ ﻫﺎي اﻃﻼﻋﺎﺗﯽ ﺷﺒﮑﻪاي ﻫﺴﺘﻨﺪ ﮐﻪ ﻣﺮزﻫﺎي ﯾﮏ ﺳﺎزﻣﺎن را ﮔﺴﺘﺮش ﻣﯽ دﻫﻨـﺪ . ﺳـﺎﻣﺎﻧﻪ ﻫـﺎي ﻣـﺪﯾﺮﯾﺖ زﻧﺠﯿـﺮه ﺗﺄﻣﯿﻦ، در ﭘﺎﺳﺦ ﺑﻪ ﺗﻐﯿﯿﺮات و ﭘﯿﭽﯿﺪﮔﯽ ﻫﺎي ﺑﺎزار، ﺑﺴﯿﺎر ﺣﺎﺋﺰ اﻫﻤﯿﺖ ﻫﺴﺘﻨﺪ. از اﯾـﻦ رو ﭘـﮋوﻫﺶ ﺣﺎﺿـﺮ ﺑـﻪ دﻧﺒـﺎل ﺑﺮرﺳـﯽ ﺗـﺎﺛﯿﺮ اﺳـﺘﻔﺎده از ﺳﺎﻣﺎﻧﻪ ﻫﺎي ﺑﯿﻦ ﺳﺎزﻣﺎﻧﯽ و ﺳﺎﻣﺎﻧﻪ ﻫﺎي ﻣﺪﯾﺮﯾﺖ زﻧﺠﯿﺮه ﺗﺄﻣﯿﻦ ﺑﺮ ﻋﻤﻠﮑﺮد زﻧﺠﯿﺮه ﺗﺄﻣﯿﻦ ﺑﺎ ﺗﻮﺟﻪ ﺑﻪ ﻧﻘﺶ ﻗﺎﺑﻠﯿﺖ ﻫﺎي ﻣﺪﯾﺮﯾﺖ زﻧﺠﯿـﺮه ﺗـﺄﻣﯿﻦ در ﺻﻨﻌﺖ ﭼﺎپ و ﺑﺴﺘﻪ ﺑﻨﺪي اﻧﺠﺎم ﺷﺪه اﺳﺖ. اﯾﻦ ﭘﮋوﻫﺶ ﯾﮏ ﺗﺤﻘﯿﻖ ﮐﺎرﺑﺮدي اﺳﺖ ﮐﻪ ﺑﻪ روش ﺗﻮﺻﯿﻔﯽ از ﻧﻮع ﭘﯿﻤﺎﯾﺸﯽ اﻧﺠﺎم ﺷﺪه اﺳﺖ. ﺟﺎﻣﻌﻪ آﻣﺎري اﯾﻦ ﺗﺤﻘﯿﻖ ﺷﺎﻣﻞ ﺗﻤﺎم ﻣﺪﯾﺮان و ﮐﺎرﺷﻨﺎﺳﺎن و ﮐﺎرﮐﻨﺎن زﻧﺠﯿﺮه ﺗﺄﻣﯿﻦ ﺷﺮﮐﺖ ﻫﺎي ﭼﺎپ و ﺑﺴﺘﻪ ﺑﻨﺪي اﺳﺘﺎن اﻟﺒﺮز )ﺣـﺪود 50 ﺷـﺮﮐﺖ(، ﻣﯽ ﺑﺎﺷﺪ. ﺣﺠﻢ ﻧﻤﻮﻧﻪ ﻣﻮرد ﻣﻄﺎﻟﻌﻪ، از ﻃﺮﯾﻖ ﻓﺮﻣﻮل ﮐﻮﮐﺮان، 217 ﻧﻔﺮ ﺗﻌﯿﯿﻦ ﺷﺪ و اﯾﻦ ﺗﻌـﺪاد ﺑـ ﺎ اﺳـﺘﻔﺎده از روش ﻧﻤﻮﻧـﻪ ﮔﯿـﺮي در دﺳـﺘﺮس، ﮔﺰﯾﻨﺶ ﺷﺪﻧﺪ. ﺑﻪ ﻣﻨﻈﻮر ﮔﺮدآوري داده ﻫﺎ از ﭘﺮﺳﺸﻨﺎﻣﻪ ﻣﻌﺘﺒﺮ اﺳﺘﻔﺎده ﺷﺪه اﺳﺖ ﮐﻪ رواﯾﯽ آن ﺑﺎ ﺑﺮرﺳـﯽ ﻧﻈـﺮات ﺧﺒﺮﮔـﺎن و ﻣﺤﺎﺳـﺒﻪ ﺷـﺎﺧﺺ CVR ﺑﺮاي ﺗﻤﺎم ﮔﻮﯾﻪ ﻫﺎ ﻣﻮرد ﺗﺄﯾﯿﺪ ﻗﺮار ﮔﺮﻓﺖ و ﭘﺎﯾﺎﯾﯽ آن ﻧﯿﺰ ﺑﺎ ﻣﺤﺎﺳﺒﻪ آﻟﻔﺎي ﮐﺮوﻧﺒﺎخ ﺗﺄﯾﯿﺪ ﺷﺪ. داده ﻫﺎي ﮔﺮدآوري ﺷﺪه در دو ﺑﺨـﺶ آﻣـﺎر ﺗﻮﺻﯿﻔﯽ و آﻣﺎر اﺳﺘﻨﺒﺎﻃﯽ ﺗﺠﺰﯾﻪوﺗﺤﻠﯿﻞ ﺷﺪﻧﺪ. ﺟﻬﺖ آزﻣﻮن ﻓﺮﺿﯿﻪ ﻫﺎ از روش ﻣﺪلﯾﺎﺑﯽ ﻣﻌﺎدﻻت ﺳﺎﺧﺘﺎري و از ﻧﺮم اﻓﺰار AMOS، اﺳﺘﻔﺎده ﺷـﺪ ﯾﺎﻓﺘﻪ ﻫﺎي ﺣﺎﺻﻞ از ﺗﺠﺰﯾﻪ وﺗﺤﻠﯿﻞ ﻫﻔﺖ ﻓﺮﺿﯿﻪ اﯾﻦ ﭘﮋوﻫﺶ، ﺣﺎﮐﯽ از آن اﺳﺖ ﮐﻪ اﺳﺘﻔﺎده از ﺳـﺎﻣﺎﻧﻪ ﻫـﺎي ﺑـﯿ ﻦ ﺳـﺎزﻣﺎﻧﯽ و ﺳﯿﺴـﺘﻢ ﻣـﺪﯾﺮﯾﺖ زﻧﺠﯿﺮه ﺗﺄﻣﯿﻦ ﺑﺮ ﻗﺎﺑﻠﯿﺖ ﻫﺎي ﻣﺪﯾﺮﯾﺖ زﻧﺠﯿﺮه ﺗﺄﻣﯿﻦ و ﻋﻤﻠﮑﺮد زﻧﺠﯿﺮه ﺗﺄﻣﯿﻦ، ﺗﺄﺛﯿﺮ ﻣﺜﺒﺖ و ﻣﻌﻨﺎداري دارﻧﺪ و اﯾﻨﮑﻪ ﻗﺎﺑﻠﯿﺖ ﻫﺎي ﻣﺪﯾﺮﯾﺖ زﻧﺠﯿﺮه ﺗﺄﻣﯿﻦ، ﻣﯿﺎﻧﺠﯽ ﮔﺮ ﺗﺄﺛﯿﺮ اﺳﺘﻔﺎده از ﺳﺎﻣﺎﻧﻪ ﻫﺎي ﺑﯿﻦ ﺳﺎزﻣﺎﻧﯽ و ﺳﯿﺴﺘﻢ ﻣﺪﯾﺮﯾﺖ زﻧﺠﯿﺮه ﺗﺄﻣﯿﻦ ﺑﺮ ﻋﻤﻠﮑﺮد زﻧﺠﯿﺮه ﺗﺄﻣﯿﻦ اﺳﺖ.

Inter-organizational systems are network information systems that push the boundaries of an organization. Supply chain management systems are very important in response to market changes and complexities. Therefore, the present study seeks to investigate the impact of the use of inter-enterprise systems and supply chain management systems on supply chain performance with respect to the role of supply chain management capabilities in the printing and packaging industry. This research is an applied research that has been done by descriptive survey method. The statistical population of this research includes all managers, experts and employees of the supply chain of printing and packaging companies in Alborz province (about 50 companies). The sample size was 217 using Cochran's formula and this number was selected using the available sampling method. In order to collect data, a valid questionnaire was used, the validity of which was confirmed by examining the opinions of experts and calculating the CVR index for all items, and its reliability was confirmed by calculating Cronbach's alpha. The collected data were analyzed in two sections: descriptive statistics and inferential statistics. Structural equation modeling and AMOS software were used to test the hypotheses. Findings from the analysis of seven hypotheses of this study indicate that the use of inter-organizational systems and supply chain management system have a positive and significant effect on supply chain management capabilities and supply chain performance and that supply chain management capabilities mediate the effect of using Inter-organizational systems and supply chain management systems are based on supply chain performance.