بررسي نظرهاي مشتريان سالن هاي بدن سازي بانوان شهر اصفهان

The Viewpoint of Women on Bodybuilding Gyms in Esfahan

The aim of this study is the ways women attracted to bodybuilding gyms in Esfahan. The minor goals , however , are to investigate the role experienced and devoted managers and coaches play in the process . Also, the ways in which quality, quantity of services and resources, gym location, its interior space and discount are offered, were investigated and analyzed. A self-administrated questionnaire was prepared by the researcher. Having established the norms, the questionnaires were distributed among 120 customers; 12 managers; and 12 coaches as subjects . The data were analyzed in terms of descriptive statistical and inductive methods with SPSS software. The study shows that most women attended gyms ; 65.8% for the purpose of being in the best of health; 60.8% for fitness and 42.5% for losing weight. It is apparent that some factors including devoted and experienced coaches; the location of the gym and discount, were among the most important attracting the customers. The results show that customers pay much attention to the quality and quantity of services. In their opinoin, quality and quantity of the equipments and advertisement were less important. The study also indicates that inadequate familiarity of managers and coaches with objectives, motivations and trends of the customers in another factor contributing to the problem. Most of the staff appeared to have less experience and higher education in their tasks, which calls for the fact that they should participate in a variety of specialized courses to promote their knowledge and skills. The research concludes that offering discount and building the gyms in an area of conjested traffic proves to he of prime importance to attract customers (Pc 0.01).