چكيده لاتين :
nDetermining the components of teaching in Brand University is considered as
one of the most important basic missions of Brand University. The present study
was organized with the aim of identifying the components of teaching in brand
universities. In this research, the components of teaching include the purpose,
content, method, means, evaluation, professor, student and managerial factors
and policy-making involved in the educational process of the university.
Considering these components, the research for this purpose considers Sharif
University of Technology as a successful brand of higher education in the
country for its study sample and based on a field study of the university, tries to
identify the components of teaching at the brand university. Therefore,
considering the type of centralized system of higher education and consequently
the general announcement of all regulations and educational topics to
universities across the country, this question arises, given the experiences of
Sharif University of Technology, and on the other hand, the centralized context.
Higher education in the country, what are the most important proposed strategies
for teaching at Brand University? Finally, it should be noted that the proposed
strategies are solutions that Sharif University of Technology can provide
teaching at the level of brand universities at the level of its university and
throughout the country. For this purpose, the method of phenomenological
qualitative research was used. Based on the above method, sampling was
purposeful and the data collection process was performed using semi-structured
interviews. The research sample is using purposive sampling method and
includes 32 experts of Sharif University of Technology. The data were analyzed
at open and axial coding levels. According to the analysis, ten main categories or
strategies in two categories of main components and supportive components have been proposed as the most important components of teaching at Brand
University. Curriculum content design and development strategies, streamlining
of university teaching and learning system, streamlining of university evaluation
system and development of human resources planning of university professors
as main components and policy strategies, strengthening education management
system, adopting future-oriented approach, development Entrepreneurship,
development of free education programs and design and development of
information infrastructure are considered as supporting components of teaching
at Brand University. In addition, each of these components consists of several
categories and subcategories and has a specific definition appropriate to the
statements of the participants.
Therefore, the most important research finding is the identification of nine
strategies consisting of; Policy-making, strengthening the education
management system, designing and developing curriculum content, streamlining
the university education system, streamlining the university evaluation system,
adopting a future-oriented approach, developing human resources planning for
university professors, entrepreneurship development, developing free education
programs and plans and the development of information infrastructure, each of
which consists of several categories. Another finding of the research is that in
addition to focusing on the main components of teaching, the requirements and
prerequisites of teaching at the university have been presented in terms of the
type of centralized educational system in the country. It should be noted that the
presented classification is based on conceptual and content similarities. On the
other hand, according to the studies done from the background and theoretical
foundations of the research, the classification has been done, is theoretically
approved and can be done operationally. Accordingly, strategies for designing
and developing curriculum content, streamlining the university education
system, streamlining the university evaluation system, and developing human
resource planning for university professors have been proposed as key
components in brand teaching at the university. These strategies are directly
related to the teaching and learning processes in teaching. Also, policy-making
strategies, strengthening the education management system, adopting a futureoriented
approach, entrepreneurship development, developing free education
programs and designing and developing information infrastructure are
considered as supporting dimensions of teaching at Brand University. These
dimensions play a supporting role for the main dimensions and can be
considered as requirements and prerequisites for teaching at Brand University.
Therefore, these components are as supportive or supporting factors that can,
along with the main factors of the teaching process, contribute to its greater
efficiency and effectiveness. The following are the findings and suggestions of
research on the components of teaching at Brand University.
Research on the components of teaching at the university is, first of all, to find
the shortcomings and provide effective solutions; Because it provides a relatively comprehensive picture of university planning and will strengthen the
strengths and eliminate the weaknesses in the quality of teaching. As a result, the
university must be more effective in planning in-service training courses and
optimally anticipate and meet the real needs of the teaching process in this area.
Also, it is necessary for the university to negotiate with the government to
delegate the necessary authority and independence to design and develop
curricula and education in accordance with internal and external conditions, and
on the other hand, the special nature and context of the university being
industrial. Therefore, it is necessary for university administrators to consider and
plan the necessary grounds for the design and development of teaching
components in the brand university.
