ارائه مدل ارزش آفريني شركت هاي كوچك و متوسط پذيرفته شده دربورس اوراق بهادارتهران مبتني بر نظريه داده بنياد

Presenting the Value Creation Model in SMEs Accepted in the Tehran Stock Exchange based on the Grounded theory

اﻣﺮوزه ﺑﺎ ﺗﻮﺟﻪ ﺑﻪ ﻓﺸﺎرﻫﺎي رﻗﺎﺑﺘﯽ و ﻋﺪم اﻃﻤﯿﻨﺎن ﻣﺤﯿﻄﯽ، ﺧﻠﻖ ارزش اﻓﺰوده ﺑﻪ ﺷﺪت ﺑﺮاي ﮐﻠﯿﻪ ي ﺳـﻬﺎم داران در ﺳﺎزﻣﺎن ﻫﺎ ﻣﻮرد ﺗﻮﺟﻪ اﺳﺖ و ارزش آﻓﺮﯾﻨﯽ در راﺳﺘﺎي ﺣﻔﻆ رﺿﺎﯾﺖ ذﯾﻨﻔﻌﺎن و ﺧﻠﻖ ﺛﺮوت ﺑﺴﯿﺎر ﻣﻮرد ﻧﯿﺎز اﺳﺖ. از ﺳﻮي دﯾﮕﺮ، ﻋﻤﻠﮑﺮدﻫﺎي ﺿﻌﯿﻒ راﻫﺒﺮدي در ﺷﺮﮐﺖ ﻫﺎ، ﺑﯿﺎﻧﮕﺮ ﺿﺮورت وﺟﻮد ارزش آﻓﺮﯾﻨﯽ اﺳـﺖ. ﺑـﺎ ﺗﻮﺟـﻪ ﺑـﻪ ادﺑﯿﺎت ﮔﺴﺘﺮده و ﻓﻘﺪان ﻣﺪل ﮐﻠﯽ ﺑﺮاي ارزش آﻓﺮﯾﻨﯽ در ﺷﺮﮐﺖ ﻫﺎي ﮐﻮﭼﮏ و ﻣﺘﻮﺳـﻂ ﭘﺬ ﯾﺮﻓﺘـﻪ ﺷـﺪه در ﺑـﻮرس اوراق ﺑﻬﺎدار ﺗﻬﺮان، ﺗﺤﻘﯿﻖ ﺣﺎﺿﺮ در ﭘﯽ اراﺋﻪ ي ﯾﮏ ﻣـﺪل ﻣﻔﻬـﻮﻣ ﯽ از ارزش آﻓﺮﯾﻨـ ﯽ از رﻫﮕـﺬر ﺑﺮرﺳـ ﯽ ﻣﻄﺎﻟﻌـﺎت اﻧﺠﺎم ﺷﺪه اﺳﺖ. در اﯾﻦ ﺗﺤﻘﯿﻖ ﺑﺮاﺳﺎس ﺑﻬﺮه ﮔﯿﺮي از روش ﺗﺤﻘﯿﻖ ﮐﯿﻔﯽ ﻣﺒﺘﻨﯽ ﺑﺮ ﻧﻈﺮﯾﻪ داده ﺑﻨﯿﺎد ﻣﺪل اﺷﺘﺮاوس و ﮐﻮرﺑﯿﻦ، ﻣﺪل ارزش آﻓﺮﯾﻨﯽ ﺑﺎ اﺳﺘﻔﺎده از روش ﮐﺪﮔﺬاري ﺳﻪ ﻣﺮﺣﻠﻪ ي ﺑﺎز، ﻣﺤﻮري و اﻧﺘﺨﺎﺑﯽ و ﻃﺒﻘﻪ ﺑﻨﺪي آن ﻫـﺎ ﺑـﺎ ﻧﺮم اﻓﺰار ﻣﮑﺲ ﮐﯿﻮدا 2020 ﻃﺮاﺣﯽ ﺷﺪه اﺳﺖ. ﻧﺘﯿﺠﻪ ﺗﺤﻠﯿﻞ و ﺗﺠﻤﯿﻊ اﻃﻼﻋﺎت در ﻗﺎﻟﺐ 769 ﮐﺪ اوﻟﯿﻪ و 38 ﻣﻘﻮﻟﻪ و 6 ﺑﻌﺪ اﺻﻠﯽ ﻃﺒﻘﻪ ﺑﻨﺪي ﺷﺪه اﻧﺪ و ﻧﺘﺎﯾﺞ ﺗﺤﻘﯿﻖ ﻧﺸﺎن داد در ﻣﺪل ارزش آﻓﺮﯾﻨﯽ در ﺷـﺮﮐﺖ ﻫـ ﺎي ﮐﻮﭼـﮏ و ﻣﺘﻮﺳـﻂ ﺷﺎﻣﻞ ﺷﺮاﯾﻂ ﻋﻠﯽ )ﻋﻮاﻣﻞ راﻫﺒﺮدي ﻣﺤﯿﻂ دروﻧﯽ و ﻋﻮاﻣﻞ راﻫﺒﺮدي ﺑﯿﺮوﻧﯽ(، ﻋﻮاﻣﻞ زﻣﯿﻨـﻪ اي )ﺷـﺮﮐﺘ ﯽ و ﻣـﺎ ﻟﯽ(، ﻋﻮاﻣﻞ ﻣﺪاﺧﻠﻪ ﮔﺮ، راﻫﺒﺮدﻫﺎ )اﺳﺘﺮاﺗﮋي ﻧﻮآوري راﻫﺒﺮدي، ﻣﺪﯾﺮﯾﺖ ﻣـﺎ ﻟﯽ راﻫﺒـﺮد ي، ﺗﻐﯿﯿـ ﺮ ﺟﻬـﺖ/ ﮐـﺎﻫﺶ، اﺋـﺘﻼف اﺳﺘﺮاﺗﮋﯾﮏ( و ﭘﯿﺎﻣﺪﻫﺎ )از ﺑﻌﺪ اﻗﺘﺼﺎدي، اﺟﺘﻤﺎﻋﯽ و ﻣﺎﻟﯽ( ﻣﯽ ﺑﺎﺷﺪ. ﻫﻤﭽﻨﯿﻦ، ﻣﺪل ﭘﯿﺸﻨﻬﺎدي ﻣﻨﺠـﺮ ﺑـﻪ درك ﺑﻬﺘـﺮ ﻣﺪﯾﺮان ﺷﺮﮐﺖ ﻫﺎي ﮐﻮﭼﮏ و ﻣﺘﻮﺳﻂ از ارﺗﺒﺎط ﻣﯿﺎن ﻣﻌﯿﺎرﻫﺎي ارزش آﻓﺮﯾﻨﯽ و ﺧﻠﻖ ارزش ﻣﯽ ﮔﺮدد.

Today, the competitive pressures and environmental uncertainty, value-added creation is highly regarded by all stakeholders in organizations, and value creation in order to maintain stakeholder satisfaction and wealth creation is much needed. On the other hand, poor strategic performance in companies indicates the need for value creation. Due to the extensive literature and the lack of a general model for value creation in small and medium-Sized enterprises (SMEs) listed on the Tehran Stock Exchange, the present study seeks to provide a conceptual model of value creation through the study of studies. In this research, based on the qualitative research method based on the data theory of the Strauss and Corbin model foundation, the value creation model is designed using the three-step open, axial and selective coding method and their classification with MAXQDA 2020 software. The results of data analysis and aggregation are classified in the form of 769 primary codes, 38 categories and 6 main dimensions. Underlying factors (corporate and financial), intervention factors, strategies (strategic innovation strategy, strategic financial management, change direction / reduction, strategic alliance) and consequences (economic, social and financial). Also, the proposed model leads to a better understanding of SME managers of the relationship between value creation criteria and value creation