ﺷﻨﺎﺳﺎﯾﯽ ﻋﻮاﻣﻞ اﺛﺮﮔﺬار ﺑﺮ ﭘﺎﯾﺪارﺳﺎزي ﮐﺴﺐ و ﮐﺎرﻫﺎي داﻧﺶ ﺑﻨﯿﺎن (ﻣﻮرد ﻣﻄﺎﻟﻌﻪ: داﻧﺸﮕﺎه آزاد اﺳﻼﻣﯽ)

Identifying Factors Affecting the Sustainability of Knowledge-Based Businesses (Case Study: Islamic Azad University)

ﻫﺪف ﭘﮋوﻫﺶ ﺣﺎﺿﺮ ﺷﻨﺎﺳﺎﯾﯽ ﻋﻮاﻣﻞ اﺛﺮﮔﺬار ﺑﺮ ﭘﺎﯾﺪارﺳﺎزي ﮐﺴﺐ و ﮐﺎرﻫﺎي داﻧﺶ ﺑﻨﯿـﺎن )ﻣـﻮرد ﻣﻄﺎﻟﻌﻪ: داﻧﺸﮕﺎه آزاد اﺳﻼﻣﯽ( ﺑﻮد؛ روش ﭘﮋوﻫﺶ ﺑﺮﺣﺴﺐ ﻫﺪف، ﺑﻨﯿﺎدي -ﮐﺎرﺑﺮدي ﺑﺮﺣﺴﺐ ﻧﻮع داده، ﮐﯿﻔﯽ از ﻧﻮع اﮐﺘﺸﺎﻓﯽ ﺑﻮد. ﺟﺎﻣﻌﻪ آﻣﺎري ﭘﮋوﻫﺶ ﺷﺎﻣﻞ ﮐﻠﯿﻪ اﻋﻀﺎي ﻫﯿﺌﺖ ﻋﻠﻤﯽ داﻧﺸﮕﺎه ﻫﺎي ﺗﻬﺮان ﺑﻮد. ﺑﺮاي ﺗﻌﯿﯿﻦ ﻧﻤﻮﻧﻪﻫﺎي اﯾﻦ ﭘﮋوﻫﺶ و ﺗﻌﯿﯿﻦ اﯾﻦ ﮔﺮوه از ﺧﺒﺮﮔﺎن از روش ﻧﻤﻮﻧﻪﮔﯿﺮي ﻏﯿﺮﺗﺼﺎدﻓﯽ ﻫﺪﻓﻤﻨﺪ ﺑﻪ ﺗﻌﺪاد 20 ﻧﻔﺮ اﺳﺘﻔﺎده ﺷﺪ. ﺑﺮاي ﮔﺮدآوري داده ﻫـﺎ از اﺑﺰارﻫـﺎي اﺳـﻨﺎدي و ﻣﺼـﺎﺣﺒﻪ ﻧﯿﻤـﻪ ﺳﺎﺧﺘﺎر ﯾﺎﻓﺘﻪ اﺳﺘﻔﺎده ﺷﺪ. رواﯾﯽ و ﭘﺎﯾﺎﯾﯽ اﺑﺰارﻫﺎ ﻣﺤﺎﺳﺒﻪ ﺷﺪ ﮐﻪ ﻫﻤﮕﯽ ﻣﻮرد ﺗﺎﯾﯿﺪ ﻗﺮار ﮔﺮﻓﺘﻨـﺪ. روش ﺗﺤﻠﯿﻞ دادهﻫﺎ،روش داده ﺑﻨﯿﺎن و ﮐﺪﮔﺬاري ﺳﻪ ﻣﺮﺣﻠﻪ اي ﺑﻮد. ﻧﺘﺎﯾﺞ ﺣﺎﺻﻞ از ﭘﮋوﻫﺶ ﻧﺸـﺎن داد ﮐـﻪ ﻋﻮاﻣﻞ ﻓﺮدي، ﺳﺎزﻣﺎﻧﯽ و ﻣﺤﯿﻄﯽ ﺑﺮ ﭘﺎﯾﺪاري ﮐﺴﺐ و ﮐﺎر ﺗﺎﺛﯿﺮ دارﻧﺪ و ﭘﺎﯾﺪاري ﮐﺴﺐ و ﮐﺎر ﻣﻨﺠﺮ ﺑـﻪ دﺳﺘﺎوردﻫﺎي اﺟﺘﻤﺎﻋﯽ، اﻗﺘﺼﺎدي و زﯾﺴﺖ ﻣﺤﯿﻄﯽ ﻣﯽ ﺷﻮد.

The aim of this study was to identify the factors affecting the sustainability of knowledge-based businesses (Case study: Islamic Azad University); Research method in terms of purpose, basic-applied in terms of data type, mixed (qualitative-quantitative) of exploratory type; Depending on the time of data collection, it was cross-sectional and according to the method of data collection or the nature and method of research, it was a survey, it was qualitative of exploratory type. The statistical population of the study included all faculty members of Tehran universities. To determine the samples of this study and to determine this group of experts, purposive non-random sampling method of 20 people was used. Documentary tools and semi-structured interviews were used to collect data. The validity and reliability of the instruments were calculated, all of which were confirmed. The data analysis method was data-based and three-step coding method. The results showed that individual, organizational and environmental factors affect the sustainability of business and business sustainability leads to social, economic and environmental achievements.