ﺗﺒﯿﯿﻦ ﻧﻘﺶ ﮐﯿﻔﯿﺖ ﻣﺤﯿﻄﯽ و وﯾﮋﮔﯽﻫﺎي ﻣﯿﺎن ﻓﺮﻫﻨﮕﯽ ﻣﮑﺎن در رﺿﺎﯾﺖ ﻣﮑﺎﻧﯽ ﻣﻄﺎﻟﻌﻪ ﻣﻮردي: ﻧﻮار ﺳﺎﺣﻠﯽ رود ﮐﺎرون

Explaining the role of environmental quality and cross-cultural characteristics of a place in place satisfaction Case study: the coastal strip of Karun River

اﯾﻦ ﺗﺤﻘﯿﻖ ﺑﺎ ﻫﺪف ﺗﻌﯿﯿﻦ ﻧﻘﺶ ﻣﺘﻐﯿﺮﻫﺎي ﮐﯿﻔﯿ ﺖ ﻣﺤﯿﻄ ﯽ و وﯾﮋﮔﯽﻫﺎ ي ﻣﯿﺎن ﻓﺮﻫﻨﮕﯽ ﻣﮑﺎن در رﺿﺎﯾﺖ ﻣﮑﺎﻧﯽ اﻧﺠﺎم ﺷﺪ. ﻗﻠﻤﺮو ﻣﮑﺎﻧﯽ ﻣﻄﺎﻟﻌﻪ، ﻣﻨﻄﻘﻪ ﻧﻮار ﺳﺎﺣﻠﯽ رود ﮐﺎرون اﻫﻮاز ﻣﯽﺑﺎﺷﺪ ﮐﻪ ﻫﻢ ﯾﮏ ﻣﻨﻄﻘﻪ ﻣﺴﮑﻮﻧﯽ- ﺗﺠﺎري و ﻫﻢ از ﻣﻨﻈﺮ ﺗﻔﺮﯾﺤﯽ- ﮔﺮدﺷﮕﺮي ﺣﺎﺋﺰ اﻫﻤﯿﺖ ﻣﯽﺑﺎﺷﺪ. ﺗﺤﻘﯿﻖ ﺑﻪ روش ﭘﯿﻤﺎﯾﺸﯽ اﻧﺠﺎم و ﺟﺎﻣﻌﻪ آﻣﺎري ﺗﺤﻘﯿﻖ را اﻓﺮاد ﺑﺎﻻ ي 20 ﺳﺎل ﺳﺎﮐﻦ در ﻣﻨﻄﻘﻪ و ﺑﺎزدﯾﺪﮐﻨﻨﺪﮔﺎن از ﺳﺎﯾﺖﻫﺎي ﺗﻔﺮﯾﺤ ﯽ ﻧﻮار ﺳﺎﺣﻠ ﯽ رود ﮐﺎرون ﺗﺸﮑﯿﻞ ﻣﯽدﻫﻨﺪ. ﺣﺠﻢ ﻧﻤﻮﻧﻪ 310ﻧﻔﺮ ﺑﻮده و ﺷﯿﻮه ﮔﺮدآوري اﻃﻼﻋﺎت ﺑﻪ روش ﻣﺼﺎﺣﺒﻪ رو در رو و ﻧﻤﻮﻧﻪ ﻫﺎ ﺑﻪ ﺷﮑﻞ ﺗﺼﺎدﻓﯽ ﺳﯿﺴﺘﻤﺎﺗﯿﮏ اﻧﺘﺨﺎب ﮔﺮدﯾﺪﻧﺪ. ﻣﺘﻐﯿﺮ ﮐﯿﻔﯿﺖ ﻣﺤﯿﻄﯽ در 6ﺑﻌﺪ ﻓﻌﺎﻟﯿﺖ، ﮐﯿﻔﯿﺎت ﻓﯿﺰﯾﮑﯽ، زﯾﺴﺖ ﺑﻮم، ﺑﻬﺪاﺷﺖ، اﯾﻤﻨﯽ و اﻣﻨﯿﺖ، ﻣﺘﻐ ﯿﺮ وﯾﮋﮔﯽﻫﺎي ﻣﯿﺎن ﻓﺮﻫﻨﮕﯽ در ﺳﻪ ﺑﻌﺪ ﻧﺸﺎﻧﮕﺎن ﻓﺮﻫﻨﮕﯽ ، ﺗﻌﺎﻣﻼت ﻓﺮﻫﻨﮕﯽ و ﻧﮕﺮش ﻫﺎي ﻓﺮﻫﻨﮕ ﯽ و ﻣﺘﻐﯿ ﺮ رﺿﺎﯾﺖ ﻣﮑﺎﻧﯽ در ﺳﻪ ﺑﻌﺪ ﺣﺲ رﺿﺎﯾﺖ، ﺣﺲ ﺧﻮﺷﺤﺎ ﻟﯽ، ﺣﺲ آراﻣﺶ و ﺣﺲ اﻫﻤﯿ ﺖ، ﻋﻤﻠﯿﺎﺗﯽ ﺷﺪ ه ﺑﻮدﻧﺪ ﮐﻪ ﺗﺤﻠﯿﻞ ﻋﺎﻣﻠﯽ ﺗﺎﯾﯿﺪي ﻧﺸﺎن داد ﺑﻪ ﻟﺤﺎظ ﺗﺠﺮﺑﯽ اﯾﻦ اﺑﻌﺎد ﺑﻪ ﻃﺮز ﻣﻨﺎﺳﺒﯽ ﻣﺘﻐﯿﺮﻫﺎي ﻣﻮرد ﻧﻈﺮ را ﺳﻨﺠﺶ ﻣﯽﮐﻨﻨﺪ. ﻧﺘﺎﯾﺞ ﻧﺸﺎن داد ﻣﯿﺎﻧﮕﯿﻦ رﺿﺎﯾﺖ ﭘﺎﺳﺨﮕﻮﯾﺎن در ﻣﻮرد ﺗﻤﺎم ﻣﺘﻐﯿﺮﻫﺎ و اﺑﻌﺎد ﮐﯿﻔﯿﺖ ﻣﺤﯿﻄﯽ، وﯾﮋﮔﯽﻫﺎي ﻣﯿﺎن ﻓﺮﻫﻨﮕ ﯽ و رﺿﺎﯾﺖ ﻣﮑﺎﻧﯽ ﺑﻪ ﻃﺮز ﻣﻌﻨﯽ داري ﭘﺎﯾﯿﻦ ﻣﯽﺑﺎﺷﺪ. ﻫﻢﭼﻨﯿﻦ ﻧﺘﺎﯾ ﺞ ﺗﺤﻘﯿﻖ ﻧﺸﺎن داد دو ﻣﺘﻐﯿﺮ ﮐﯿﻔﯿﺖ ﻣﺤﯿﻄﯽ ﺑﺎ ﺿﺮﯾﺐ ﺗﺎﺛﯿﺮ 0/11 و وﯾﮋﮔﯽﻫﺎي ﻣﯿﺎن ﻓﺮﻫﻨﮕ ﯽ ﺑﺎ ﺿﺮﯾﺐ ﺗﺎﺛﯿﺮ 0/24 ﺗﺎﺛﯿﺮ ﻣﺜﺒﺖ و ﻣﻌﻨﯽداري ﺑﺮ رﺿﺎﯾﺖ ﻣﮑﺎﻧﯽ دارﻧﺪ.

This study aimed to determine the role of environmental quality variables and cross-cultural characteristics of a place in place satisfaction. The study was conducted in the coastal area of the Karun River in Ahvaz, which is both a residential-commercial and recreational-tourism area. The research was conducted by survey method and the statistical population consisted of the local residents over 20 years old and visitors to recreational sites along the Karun River. Face-to-face interviews were performed to collect the data and the participants (n=310) were selected systematically randomly. The environmental quality includes 6 dimensions of activity, physical qualities, ecology, health, safety and security. The cross-cultural characteristics consist of three dimensions of cultural symptoms, cultural interactions, and cultural attitudes. The place satisfaction has three dimensions, including sense of satisfaction, sense of happiness, and sense of calmness or importance.The results of confirmatory factor analysis showed that, these dimensions can adequately measure the variables. Based on the findings, the respondents' mean scores of satisfaction of dimensions of environmental quality, intercultural characteristics, and spatial satisfaction were significantly low. The variables of environmental quality (coefficient of 0.11) and cross-cultural characteristics (coefficient of 0.24) had a positive and significant effect on place satisfaction.