پديد آورندگان :
اصغرزاده، احمد دانشگاه كاشان , نياز ي، محسن دانشگاه كاشان , فرهاديان، علي دانشگاه كاشان - گروه مديريت
كليدواژه :
ﻃﺮاﺣﯽ اﻟﮕو , ﻣﺪ , ﻣﺪﮔﺮايي , ﻋﻠﻞ ﻣﺪﮔﺮاﯾﯽ , ﻓﺮاﺗﺮﮐﯿﺐ
چكيده فارسي :
اﻣﺮوزه ﺑﺮرﺳﯽ ﭘﺪﯾﺪه ﻣﺪﮔﺮاﯾﯽ و ﻋﻮاﻣﻞ ﻣﺆﺛﺮ ﺑﺮ آن ﻣﻮرد ﺗﻮﺟﻪ ﺑﺴﯿﺎري از ﻣﺤﻘﻘﺎن ﻗﺮار ﮔﺮﻓﺘﻪ اﺳﺖ. ﻣﻘﺎﻟﻪي ﺣﺎﺿﺮ در ﺗﻼش اﺳﺖ ﺗﺎ ﺑﺎ اﺳﺘﻔﺎده از روش ﻓﺮاﺗﺮﮐﯿﺐ ﯾﺎﻓﺘﻪﻫﺎي ﻣﻄﺎﻟﻌﺎت ﺻﻮرت ﮔﺮﻓﺘﻪ در اﯾﻦ ﺧﺼﻮص را ﮐﻪ ﺑﻪ روش ﻫﺎي ﻣﺨﺘﻠﻒ ﮐﻤﯽ و ﮐﯿﻔﯽ اﻧﺠﺎم ﮔﺮﻓﺘﻪاﻧﺪ، ﺑﻪ ﺻﻮرت ﻧﻈﺎم ﻣﻨﺪ ﺑﺮرﺳﯽ ﮐﺮده و ﺑﻪ ﺗﺤﻠﯿﻞ آنﻫﺎ ﺑﭙﺮدازد. ﺑﻪ ﻫﻤﯿﻦ دﻟﯿﻞ ﺑﺎ اﺳﺘﻔﺎده از روش ﻣﺬﮐﻮر، ﻧﺘﺎﯾﺞ ﭘﮋوﻫﺶﻫﺎي ﭘﯿﺸﯿﻦ ﻣﻮرد ﺗﺠﺰﯾﻪ و ﺗﺤﻠﯿﻞ ﻗﺮار ﮔﺮﻓﺖ. از ﺳﺎل 1385 ﺗﺎ 1399از ﺑﯿﻦ 235ﻣﻘﺎﻟﻪ در ﻧﻬﺎﯾﺖ 61ﻣﻘﺎﻟﻪ ﺑﺮاي ﺗﺠﺰﯾﻪ و ﺗﺤﻠﯿﻞ اﻧﺘﺨﺎب ﺷﺪﻧﺪ ﮐﻪ ﺑﻌﻀﯽ از ﻣﻘﺎﻟﻪﻫﺎ ﺑﻪ روش ﮐﻤﯽ و ﺑﻌﻀﯽ دﯾﮕﺮ ﺑﻪ روش ﮐﯿﻔﯽ اﻧﺠﺎم ﮔﺮﻓﺘﻪاﻧﺪ. ﻧﺘﺎﯾﺞ ﻧﺸﺎن ﻣﯽدﻫﺪ ﮐﻪ ﻣﻬﻢ ﺗﺮﯾﻦ ﻋﻮاﻣﻞ ﻣﻮﺛﺮ ﺑﺮ ﻣﺪﮔﺮاﯾﯽ در اﯾﺮان ﻋﺒﺎرﺗﻨﺪ از: ﻋﻮاﻣﻞ ﺑﺎزارﯾﺎﺑﯽ، رﺳﺎﻧﻪﻫﺎ و ﺷﺒﮑﻪﻫﺎي اﺟﺘﻤﺎﻋﯽ، ﻋﻮاﻣﻞ اﺟﺘﻤﺎﻋﯽ، ﺗﺄﯾﯿﺪ و ﺗﺤﺴﯿﻦ دﯾﮕﺮان، ﻓﺮﻫﻨﮓ و ﺳﺒﮏ زﻧﺪﮔﯽ، ﻋﻮاﻣﻞ ﻣﻮﻗﻌﯿﺘﯽ، ﮔﺮاﯾﯽ، رﻓﺘﺎر رﻗﺎﺑﺘﯽ، درﮔﯿﺮي ذﻫﻨﯽ ﺑﺎ ﻣﺪ و ﮐﻤﺒﻮدﻫﺎ.
چكيده لاتين :
Today, the study of the phenomenon of fashionism and the factors affecting it has been considered by many researchers. The present paper is trying to use the meta-synthesis method to systematically review the findings of studies in this regard and analyze them. For this reason, using the above method, the results of previous researches were analyzed. From 2006 to 2020, out of 235 articles, finally 61 articles were selected for analysis. The results show that, the most important factors affecting fashionism in Iran are: marketing agents, social media and networks, social factors, approval and admiration of others, culture and lifestyle, situational factors, idealism, belonging and influences of groups, display of power and branding, body management, hedonism and consumerism, competitive behavior, mental engagement with fashion and shortcomings.
