اراﺋﻪ ﻣﺪل ﺗﻮﺳﻌﻪ ﻣﮑﻤﻞﮔﺮاي ﮔﺮدﺷﮕﺮي ﺑﺎ روﯾﮑﺮد ﻓﺮاﺗﺮﮐﯿﺐ

Presenting a model of tourism complementary development with a hybrid approach

اﯾﻦ ﻣﻄﺎﻟﻌﻪ ﺑﺎ ﻫﺪف اراﺋﻪ ﻣﺪل ﺗﻮﺳﻌﻪ ﻣﮑﻤﻞﮔﺮاي ﮔﺮدﺷﮕﺮي و ﺑﻪ ﺻﻮرت آﻣﯿﺨﺘﻪ اﻧﺠﺎم ﮔﺮﻓﺘﻪ و ﺷﺎﻣﻞ دو ﺑﺨﺶ ﮐﯿﻔﯽ و ﮐﻤﯽ اﺳﺖ. در ﺑﺨﺶ ﮐﯿﻔﯽ ﺑﺎ روش ﻓﺮاﺗﺮﮐﯿﺐ، ﯾﺎﻓﺘﻪﻫﺎي ﭘﮋوﻫﺶ ﻫﺎي ﻣﺮﺗﺒﻂ، ﺗﺮﮐﯿﺐ و اﻟﮕﻮي ﺗﺤﻘﯿﻖ ﻃﺮاﺣﯽ ﺷﺪ. ﺑﺮ اﯾﻦ اﺳﺎس، ﭘﺲ از ارزﯾﺎﺑﯽ و ﻏﺮﺑﺎل ﮔﺮي، ﺗﻌﺪاد 51 ﭘﮋوﻫﺶ ﻣﻮرد ﺗﺤﻠﯿﻞ ﻗﺮار ﮔﺮﻓﺖ و ﺑﺎ ﺗﺤﻠﯿﻞ آﻧﻬﺎ، اﺑﻌﺎد و ﮐﺪﻫﺎي ﻣﺮﺑﻮﻃﻪ اﺳﺘﺨﺮاج ﮔﺮدﯾﺪ. ﺑﺨﺶ ﮐﻤﯽ ﺑﺎ اﺳﺘﻔﺎده از روش ﺗﻮﺻﯿﻔﯽ ﺑﻪ ﺑﺮرﺳﯽ ﻣﻄﻠﻮﺑﯿﺖ ﻣﺪل، ﺗﻌﯿﯿﻦ اﻫﻤﯿﺖ اﺑﻌﺎد ﺑﺎ ﮐﻤﮏ آزﻣﻮن ﻓﺮﯾﺪﻣﻦ و ﺑﺮرﺳﯽ ﺳﺎﺧﺘﺎري ﻣﺪل ﺗﺤﻘﯿﻖ ﺑﺎ روش ﻣﻌﺎدﻻت ﺳﺎﺧﺘﺎري ﺑﺎ ﺗﺎﮐﯿﺪ ﺑﺮ ﮔﺮدﺷﮕﺮي اﺳﺘﺎن اردﺑﯿﻞ اﻧﺠﺎم ﮔﺮﻓﺖ. ﺟﺎﻣﻌﻪ ﺑﺨﺶ ﮐﻤﯽ، ﺧﺒﺮﮔﺎن و ﻣﻄﻠﻌﯿﻦ ﺣﻮزه ﻣﺪﯾﺮﯾﺖ و ﮔﺮدﺷﮕﺮي اﺳﺘﺎن اردﺑﯿﻞ ﺑﻮدﻧﺪ ﮐﻪ 30 ﻧﻔﺮ از آﻧﻬﺎ ﺑﻪ ﻋﻨﻮان ﻧﻤﻮﻧﻪ اﻧﺘﺨﺎب ﮔﺮدﯾﺪ. ﻧﺘﺎﯾﺞ ﺑﺎ اﺳﺘﻔﺎده از ﻓﺮاﺗﺮﮐﯿﺐ ﻧﺸﺎن داد ﮐﻪ اﺑﻌﺎد ﺗﻮﺳﻌﻪ ﻣﮑﻤﻞﮔﺮاي ﮔﺮدﺷﮕﺮي ﺷﺎﻣﻞ ﻣﮑﻤﻞﮔﺮاﯾﯽ ﺳﯿﺎﺳﺘﯽ، ﻣﮑﻤﻞﮔﺮاﯾﯽ ﻫﻤﮑﺎراﻧﻪ، ﻣﮑﻤﻞﮔﺮاﯾﯽ ﻧﻬﺎدي، ﻣﮑﻤﻞﮔﺮاﯾﯽ ﻓﺮﻫﻨﮕﯽ و ارزﺷﯽ، ﻣﮑﻤﻞﮔﺮاﯾﯽ ﭘﻮﯾﺎ و ﻣﮑﻤﻞﮔﺮاﯾﯽ ﻓﻨﯽ ﻣﯽﺑﺎﺷﺪ. ﻧﺘﺎﯾﺞ آزﻣﻮن ﺗﯽﺗﮏ ﻧﻤﻮﻧﻪاي ﻧﺸﺎن داد ﮐﻪ ﻣﺪل از ﻧﻈﺮ ﺷﺎﺧﺺﻫﺎي ﻫﻔﺖﮔﺎﻧﻪ، ﮐﯿﻔﯿﺖ ﻻزم را دارد. ﺑﺮاﺳﺎس آزﻣﻮن ﻓﺮﯾﺪﻣﻦ، در اﺳﺘﺎن اردﺑﯿﻞ، ﻣﮑﻤﻞ ﮔﺮاﯾﯽ ﻫﻤﮑﺎراﻧﻪ و ﻣﮑﻤﻞﮔﺮاﯾﯽ ﺳﯿﺎﺳﺘﯽ داراي ﺑﺎﻻﺗﺮﯾﻦ اﻫﻤﯿﺖ و ﻣﮑﻤﻞﮔﺮاﯾﯽ ﻓﻨﯽ و ﭘﻮﯾﺎ داراي ﭘﺎﯾﯿﻦﺗﺮﯾﻦ اﻫﻤﯿﺖ ﻣﯽﺑﺎﺷﻨﺪ. در ﻧﻬﺎﯾﺖ، ﺑﺮرﺳﯽ ﺳﺎﺧﺘﺎري ﻣﺪل ﺗﺤﻘﯿﻖ ﻧﺸﺎن داد ﮐﻪ ﮐﻠﯿﻪ اﺑﻌﺎد اﺻﻠﯽ و ﻓﺮﻋﯽ داراي ﺿﺮاﯾﺐ ﻣﻌﻨﺎداري ﺑﯿﺶ از 1/96 ﺑﻮده و در ﺳﻄﺢ اﻃﻤﯿﻨﺎن 99درﺻﺪ ﻣﻮرد ﺗﺎﯾﯿﺪ ﻣﯽﺑﺎﺷﺪ. ﻧﺘﺎﯾﺞ اﯾﻦ ﺗﺤﻘﯿﻖ ﻣﯽﺗﻮاﻧﺪ ﺑﻪ ﺗﻮﺳﻌﻪ ادﺑﯿﺎت ﺗﺤﻘﯿﻖ در ﺣﻮزه ﻣﮑﻤﻞﮔﺮاﯾﯽ در ﮔﺮدﺷﮕﺮي ﮐﻤﮏ ﮐﻨﺪ .

This study aims to provide a model for complementarity tourism development in a mixed way. this study consists of two parts: qualitative and quantitative. In the qualitative section, the findings of the related researches were combined with the meta-combined method and the research model was designed. Based on this, 51 studies were selected and analyzed; the relevant dimensions and codes were extracted. Quantitative part was done using descriptive method to evaluate the desirability of the model, determine the importance of dimensions with the help of Friedman test and structural study of model by structural equations. The statistical population of quantities section was experts and informants in Ardabil, of which 30 people were selected. The results using meta-combination showed that the dimensions of tourism complementarity include policy, cooperation, institutional, cultural and value, dynamic and technical complementarity. The results of one-sample T-test showed that the model has the required quality in terms of seven indicators. According to Friedman test, the cooperation and policy complementarity is the highest and technical and dynamic complementarity is the lowest importance. Finally, the structural review of the model showed that all dimensions' coefficients are more than 1.96 and have been confirmed at a confidence level of 99%.