مدل سازي رفتاري تأثير تاكسي‌هاي اينترنتي در وابستگي به خودروي شخصي

Behavioral modeling of the impact of Internet taxis on the car dependency

امروزه تاكسي‌هاي اينترنتي، نقش مهمي در حمل‌ونقل پيدا كرده‌اند، كه باعث اهميت بيش از پيش اين موضوع در پژوهش‌هاي رفتاري شده است. پژوهش حاضر، بر اساس داده‌هاي جمع‌آوري شده با پرسش‌نامه، كه به همين منظور طراحي و به صورت برخط (آنلاين) توزيع شده است، به بررسي تأثير دو شيوه‌ي حمل‌ونقلي پرداخته است. تأثير تاكسي اينترنتي در وابستگي به خودروي شخصي موضوع مهمي است، كه كمتر به آن پرداخته شده است. پژوهش حاضر به صورت خاص به تحليل رفتاري اين موضوع پرداخته است. در اين پژوهش از مدل انتخاب گسسته‌ي لوجيت چندگانه و تحليل آثار حاشيه‌يي مدل لوجيت و براي تحليل رفتاري از روش P‌C‌A براي كاهش بُعد مؤلفه‌هاي اصلي و 598 رديف داده براي مدل‌سازي استفاده شده است. نتايج نشان مي‌دهند كه بيشتر افراد بعد از ظهور تاكسي اينترنتي از خودروي شخصي كمتر استفاده كرده و در تحليل آثار حاشيه‌يي، با تغيير سطح تحصيلات افراد، از: ديپلم، كارشناسي و كارشناسي ارشد به دكترا، احتمال انتخاب تاكسي اينترنتي افزايش و احتمال انتخاب خودروي شخصي كاهش‌يافته است.

Nowadays, the issue of internet taxis and, in the general definition of the cooperative economy, has become an essential issue in people's daily lives. Internet taxis effectively affect the choice of daily travel, as they can even be considered a separate mode of transportation. Initially, this system was assumed to reduce the use of private cars, which would reduce traffic, but it was not felt over time in the public, and in the past literature, that has been generally addressed. There were different opinions. The study details the effect of these two modes of transportation, internet taxis, and private cars. This research has been done by designing the data collection process through a questionnaire designed and compiled for this purpose by gathering data. The questionnaire was designed in four sections, and after gathering the questionnaires, which were done online, 681 individuals answered the questionnaire, and after validating those responses, 598 data was used for modeling. A discrete logit model was used to investigate the effect of internet taxis on people's use of private cars. The results show that most people use their personal vehicles more than internet taxis after the advent of it. Another result of this research is that people with less dependence on their private cars use their vehicles more after the appearance of internet taxis. Furthermore, People with a Ph.D. use their vehicles less than others after the advent of Internet taxis. The results also showed that by changing the level of education of individuals from diploma, bachelor, and master's to Ph.D., the probability of choosing internet taxis increases, and the probability of selecting a personal car decreases. This indicates the effect of education on internet taxi choice. This study helps managers and policymakers to determine and amend the rules according to the presented results and study the type of attitudes of individuals and their impact on the choice of travel method and the impact of internet taxis as an alternative to private vehicles on the car dependency. This study determines the characteristics of people who tend to reduce their car dependency by introducing an alternative method and encouraging them to use an alternative mode of transportation. This helps policymakers make the necessary choices, and thus, it results in a sustainable system.