عوامل موثر بر نگرش مصرف كننده داخلي در انتخابات خطوط هوايي

Survey on The Factors Affecting the behavior (Attitude) of the National Consumers in Selecting Proper Airlines

Consuming behavior of consumer is under the influence of such factors as cultural, social, personal & psychological factors. This article emphasizing on psychological factors, generally tries to survey the factors affecting consumersʹ attitude in selecting proper airlines (Emirates & Iranair Airlines to Dubai destination) and narrowly analyzes national consumersʹ attitude in this regard. The outcome of this thesis after having done lots of researches and with the use of Average method points to the fact that Iranian passengersʹ attitude about such elements as flight security, flight management, proper flight hours, numerous flights, services offered during the flight and discounting is more positive about Emirates Airline than Iranair Airline. From the view point of expenses, the passengers almost have similar notions about both airlines. Finally Iranian passengersʹ attitude to Emirates Airline is more satisfactory than Iranair Airline.