نظريه هاي زندگي روزمره

Reflections on Everyday Life

The rapid expansion of cultural studies within last three decades, in the context of debates between modernism and postmodernism, has elevated the "everyday life" as a prominent category. With the extensive popularization of consumerism and advertisement, both of which have targeted everyday life, critical philosophical and sociological studies have come to be considered the main task of "critical" thinkers. All prominent theorists such as Roland Barthes, Theodore Adorno, Henri Lefebvre, and Jurgen Habermas, have produced categories that inevitably lead to the analysis of "everyday life". Each of these thinkers has thoroughly analyzed everyday life from his respective stance. Provided that the task of critical thinking is to avoid the abstract and reach the concrete, then the category of "everyday life" becomes the most significant subject in cultural studies. Thus, the move away from Cartesian subject towards "life-world" should be considered a motion closer to the concrete. This paper attempts to show how everyday life became a problematic, which demands theoretical as well social action solutions. The paper considers the ideas of thinkers who have tried to mitigate the problems faced by everyday life, and show the way out.