نوآوري در خوشنويسي د روند مراسلات ، تجارت و تبليغات

INNOVATION IN CALLIGRAPHY IN THE TREND OF CORRESPONDENCES, COMMERCE AND PROPAGANDA

The present article addresses innovative calligraphy transformations in the trend of correspondences, commerce and propaganda. In this Path, Kufic calligraphy is considered as the origin and essence of fine calligraphy. The author attempts to investigate that during the 1400 years of Islamʹs history, all calligraphy transformations have benefited from Kufic calligraphy. The only difference is that transformations in calligraphy have played an efficient role for achieving beauty and ease in communications, correspondences and governmental affairs. Meanwhile, The contemporary world of calligraphy revolves around visual beauty and the process of propaganda, commerce, graphic, painting and technology. The important point is that: -In the former, the coordination and harmony in form and content is preserved and form expresses content without the help of other visual elements. -In the latter and modern world-especially in 20th century- the agreement between form and content is not absolute and form conveys message while employing other visual elements and addressesʹ active participation.