نگاهي به برنامه ريزي استراتژيك براي كسب و كارهاي كوچك

Strategic planning has a key role for organizational success in the competition era. This type of planning could lead to strategies that are not only accurate, but the timely implementation of which leads to organizational excellence and leadership. Today, small businesses constitute a major part of worldʹs economic activities and their role and importance have increased considerably. They compete with big companies and like any other .firm, they are faced with greater competition than ever in a highly turbulent and changing environment. They are hardly concerned with their survival and success. Today, strategic planning is an alternative for success in the competitive world This article presents three different models for strategic planning for small businesses. The first model is "basic" strategic planning, The second one is the mazorʹs process of strategic planning for small enterprises and the last one is frai and stoner ʹs model of strategic planning. Through these models, they could establish their position in the competitive markets and increase their chance for success.