اريه يك مدل نوين پشتيباني تصميم گيري جهت بازيابي برنامه ريزي ارزيابي واتني ب بازار در زنجيره تامين

Introducing a Novel Decision Support System for Evaluation, Selection and Planning of Markets in Supply Chin

The new market globalization increases the competition. In this environment companies have to optimise not only their internal process, but also manage their markets and select the best of them. Market section involves evaluation of many factors such as, status of the market, political situation and government rules, transportation, market segmentation and competitorsʹ condition it the market, geographical and economical situation, manipulation of IT etc. Therefore. companies face with a multicriteria decision making problem. Many papers have revealed application of the analytic hierarchy process (AHP) to solve such problems. The Goal Programming technique also provides strong methodology to deal with quantitative appraisal. This paper shows a unique way of solving such problems with application of the both methods for market evaluation, selection and planning the out going products. Employing of these two techniques makes a strong model to respond qualitative evaluation as well as qualitative assessment and planning.