چشم اندازي نو در باب مزيت رقابتي مبتني بر منابع

A new view resource based competitive advantage

Resource based view is on of the most important theories in strategic Management Literature in competitive advantage. In Industrial Organization theory competitive advantage depends on environmental factors but in resource based view, competitive advantage depends on interna! organizational factors. In this paper we review two different theories and in this regard we propose a new view on competitive advantage determinants.