شناخت نظام مديريت مقصد گردشگري (DMS) و چالش هاي توسعه ي آن در ايران

The Recognition of Tourism Destination Management System and Itʹs Developing Challenges in Iran

DMS is the collection of computerized information about a specific destination. DMSs mostly include information about the attractions and facilities; also they have some applications that cause ease reservation. DMOs manage these systems. This management does by governmental units, non-governmental ones or combination of them. In this paper, authors did a comprehensive research on the DMSʹs applications, performances and stake holders. After that, they studies E-Commerceʹs platforms, status of Iranʹs pioneer organizations in this field and their required information. At the end, they did some domination researches for examination of their hypothesis in implementation evaluation of Iranʹs DMS. This study shows that Iranʹs tourist trustee organizations (ancient cultural bureau, handcraft bureau and tourism bureau) donʹt have specific structure for managing and marketing destination. The process of abroad destination marketing and domestic developing purposes activities are the core activities in DMOs. In Iranʹs tourist trustee organizations we have them in lower efficiency. However, there is no chance to implement DMS in Iran, because of non existing E-Commerce platforms.