كاربرد نظام برنامه ريزي سلولي چند لايه در رسانه ملي براي مديريت بحران در نظام هاي اجتماعي

The Application of Multi-Layered Cellular Programming in National Medium for Crisis Management in Social Systems

Natural disasters and social crises can occur suddenly and nexpectedly, disrupting current social order; lack of sufficient information is one of the deteriorating factors in a crisis situation. Thus, the role of informing in crisis management becomes a strategic one in the periods before, after and during a crisis. There are two approaches to battling a crisis: planned confrontation (attempts made to predict and control the crisis before the occurrence) and confrontation after occurrence. The present article suggests that for confronting crises, applying multi-layered cellular programming whose effectiveness depends on the support of national medium, is necessary. The national medium can contribute to this process in three different ways: as a data bank containing information on media management, as a tool for designing programs that help the management process through retrieving and offering information in due time, and as a medium developing different programs for channeling public aids towards the affected zones, depending on the degree and type of the crisis situation.