استراتژي توسعه كارآفريني در بخش فرهنگ (مطالعه صنعت بازيهاي رايانه اي)

Entrepreneurship Development Strategies in the Cultural Sector (Computer Games)

Today, entrepreneurship is considered an effective element in economic development and decreasing unemployment in societies. Therefore, most governments have accepted it as a national development strategy and have supported and developed it in different ways. Recently. supporting entrepreneurship has been identified as a strategic priority in Iran. and has been considered in government policies for economic. social and cultural development. Since the cultural industries have a strong capability of creating new Jobs, this research aims to offer proper entrepreneurship development strategies in the field of computer games. We identify effective and important elements in job opportunity expansion, and the need to create the first step towards a successful production of video games according to our own culture. In order to identify the effective elements. in addition to consulting with Iranian experts, we studied the governmental supporting programs for the games industry in the top ten countries, as well as the entrepreneurship development policies used worldwide. After compiling these programs and policies, we chose thirty five elements as the most effective indicators on the research subject, and used them to determine the variables and examine both the existing and desired situation. Then we administered a questionnaire on fifty-seven game producers and policy makers to find the gap between the existing and the desired position, and analyzed the data by Path Analysis (structural equating model) and the Freedman Test. Finally. three proper entrepreneurship development strategies in the video games industry were edited based on the results and were then recommended to the relevant governmental organizations for execution.