اندازه گيري توان رقابتي شركت ملي صنايع پتروشيمي ايران با استفاده از شبكه هاي بيزين

Measuring Competitiveness of IRANʹS National Petrochemical Company through Beysian Networks

Nowdays, one of the biggest problems of national industries, is the lack of competitiveness. Some of the experts in this field believe that national competitiveness has closely relation with corporate competitiveness. Thus, in this paper, weʹre going to design a model for measuring corporate competitiveness. With regarding to this model, a corporate cans gain current approach and position and forcast the future one. IRANʹS National Petrochemical Compay (INPC) has been selected for this survey for different reasons. This Company in IRAN not only is as a company, but also is as an industry. Also it had been in internal and external markets actively. For designing this model, firstly literature of this field has been reviewed that caused to exploitation of different theories, models, frameworks, and approachs of national and corporate competitiveness. According to this literature review, main approachs of corporate competitiveness that used in the proposed model are systematic, resource based, market based, and asset-process-performance approach. With respect to these approches, the proposed model has three components: corporate resource, position of corporate in market, and the ability of creation and innovation. This model confirmed through factor analysis and structural equation model. As a result of this reserach, INPC competitiveness has the corporate resource approach. It suggested INPC must shift to the mixture of corporate resource approach and ability of creation and innovation approach.