طراحي مدل فرآيند محوري كسب و كار با رويكرد مدلسازي ساختاري تفسيري (ISM)

Designing a Model for "Business Process-Orientation" Using Interpretive Structural Modeling Approach (ISM)

In todayʹs business world, organizations are continually striving to streamline their operations, increase their ability to respond to the market conditions and find new opportunities to differentiate themselves from their competitors; these conditions have caused them to focus more on business processes and customers. Every research has just discussed one dimension of this process, but they have failed to provide a comprehensive and integrated model including all the dimensions and indicators of business process and the interactions and interconnectedness among them. This paper reviews the literature related to business processes to identify the dimensions and indicators of business processes and then employ an advanced methodology called interpretive structural modeling approach to design an integrated and total business process orientation model. The results indicate that the comprehensive model of business process orientation includes six interactive and interconnected dimensions: structure, belief and attitudes, framework, operations strategy, performance management and process productivity: Reach ability matrix, driver power- dependence matrix and calibration diagram show that process belief and attitude is the key dimension affecting other dimensions. On the other hand, process productivity has the highest level of dependence on other dimensions and functions as an output for business process orientation modeling.