نقش اينترنت در راهبردهاي رشد موسسه هاي كوچك و متوسط

The Role of Internet in SME Growth Strategies

Small and Medium Enterprise (SMEs) have been recognized as important contributors in the economy of many countries and new opportunities are opening for them in domestic and international market. It is vital for an SME to grow in order to remain competitive in these markets. According to researchersʹ studies, there are no single theories which can sufficiently explain the growth of an SME, but the importance and use of the internet is becoming increasingly visible among small and medium enterprises. However, in spite of the potential of the Internet, most of the firms do not view it as a key to their strategies for growth. The aim of this article is to investigate how SMEs are using the Internet in strategies they adopt for growth.