امكان سنجي توانمندي هاي اكوتوريسم استان چهارمحال و بختياري به روش SWOT

The Feasibility of Ecotourism Potential of CharMahal and Bakhtiari Province, by using the SWOT method

Ecotourism as a means to promote cohabitation between men and society, for the purpose of economic utilization, has come to such a position in our country that ecotourism activities have been considered the fourth sector of human activities, after agriculture industry and services. This is called by economist as invisible export. Since ecotourism resource of every region determines the way it should be utilized. CharMahal and Bakhtiari Province with all its beautiful intact nature and landscapes can be considered as an Ecotourist pol. Itʹs been met aphorized as the sleeping beauty in Zagross mountain range, the land of upside down, tulips roof top of Iran etc. Attention to the region as a source of life diversity has comparative advantage over other branches of ecotourism and it can be used as a means in developing the region in terms of economic culture and social growth. (Intrinsic development). This study aims at assessing the ecotourism capabilities of CharMahal and Bakhtiari province using SWOT Model. The method for gathering data and information required for the research is mostly documentary, analytical and measurement. Research finding indicate that this province is capable of becoming as a great ecotourism pols, and in this Province necessity of promoting of investment with a focus on ecotourism is touching, for this purpose of paving the way for sustainable development is great