نقش ارتباطات در مديريت بحران

Analyzing the Role of Communication in Crisis Management

The contemporary developments in the field of communication have brought a number of questions in mind. Some of them include; can the existing media mechanism help us to manage a crisis? Is hard method of crisis management sufficient? Alternatively, communication and soft ones should also be used. Is it possible to establish all-encompassing plan for managing communication crises? In this paper, we will first offer a review of the existing body of literature on methods of managing communication crisis in various situations we well then explain that the role of communication has been underestimated. Practically, knowledge and science of communication is so important that it can sometimes prevent a crisis before its actual occurrence. The experiences of crisis management teams in various parts of the world have revealed that there are a certain common principles for most of crisis and so the crisis management team can design a general program for themselves by considering these principles.