نگرشي بر جايگاه منابع و كانال هاي اطلاعاتي در گردشگري

The place of informational sources and channels in tourism Abolfazl

The informational sources and channels play an important role in the process of touristʹs decision making at different travel phases. Therefore in the meanwhile of reviewing the literature, at the first step, the informational sources and channels being used by tourists before travel departure phase, were identified through distribution of 98 questionnaires. Then at the next step, after travel phase, 480 questionnaires were distributed among tourists. Afterward, in the meanwhile of summarizing the information relevant to the personal characteristics and travel and situational characteristics, the necessary analysis related to the relationship of informational sources and channels, regarding the above mentioned characteristics, were accomplished. Also the significant differences between the informational sources and channels, at the before and after travel phase, by using SPSS software and Chi-square and Wilcoxon tests, were investigated.