رابطه توجه به مسئوليت اجتماعي و عملكرد بازاريابي شركت هاي صادر كننده نمونه صنايع غذايي

The Relationship Between Corporate Social Responsibility and Marketing Performance

At present age, In conditions that Marketing reviews a new generation of concepts, Social Ethics and Responsibilities has got a special place. Human health, pollution and scarcity of primary sources are the subjects that vindicate attention to social responsibilities. One of the important tools for differentiating from competitors in this competitive world and getting competitive advantage for increasing market share is paying attention to Social responsibilities in business. In this paper, has been tried to investigate the relationship between attention to social responsibilities and marketing performance. In this research marketing performance has been measured by these three factors: Market share, brand reputation and getting Competitive Advantage. According to data collecting method, research method is descriptive. For collecting data has been used questionnaire. Because of newness of subject between this staters producers, this research has been accomplished as a Case study and excellent exporters of food industrial of eastern Azarbayjan has been chosen as statistic sample. Collected data was analyzed by 16vs version of SPSS software. At last, the results show that there is a positive relationship between social responsibilities and marketing performance. In other words, attention to Social Responsibilities cause increasing market share, Brand reputation and getting Competitive Advantage and improve the marketing performance of company at all.