مدل تركيبي فرآيند تحليل سلسله مراتبي - برنامه ريزي آرماني براي سنجش ساختارِ سيستم هاي كنترل كيفيت در سازمان هاي خدماتي

A combined AHP-GP model for measuring the structure of quality control systems in the service organizations

Quality in service organizations takes place in the process between customer and service provider. In fact, for measuring service quality, the difference between what customers feel that they will receive and what in reality provided is measured. In this paper, using the studies of service quality attributes, five sets of quality measures were identified and these indicators or measures were then weighted through the analytical hierarchy process (AHP). The Priority weights are, in turn, used in a goal-programming model to select the best set of quality control instruments for customer data collection purposes. This article proposes a way that will allow weighting (prioritizing) of a firmʹs unique service quality measures, considering the real world resource limitations (budget, hour, labor, etc.), and select the optimal set of service quality control instruments. The study addresses two important issues: how to incorporate and decide upon quality control measures in a service industry, and how to incorporate the AHP into the model. A case study is proposed in this article to show the application of the combined model.