تحقيق كيفي پيرامون تأثير رويكرد تجاري سازي بر ارزش هاي سنتي دانشگاه

A Qualitative Research about the Effect of Commercialization Approach on the Traditional Academic Values

It is more than one decade that new trends of global economics have emerged debates about entrance of universities to business and industries in a way that academic capitalism has become an undeniable necessity to socio -economical development of countries. On the other side, some scientists assert, during commercial activities of universities, not only knowledge and information but also cultural components exchange. Consequently some cultural values of university are ruined. Considering this fact that commercializing of intellectual capitals is one of important rules of «forth development plan in Iran», which facilitates the way to reach some important goals of «20 years strategic plans», the question to be answered is : what are the effects of growing phenomena-commercialization- on the academic values in public universities of Iran? The main purpose of this article is to analyze the influence of commercialization on academic values by a qualitative study. This study used theme analysis method to show how commercialization affects academic values. The findings of 13 in-depth interviews, showed seven main themes in this qualitative study.