نقش رسانه در تغيير رفتار رانندگان

Driving slowly, will save a life The Role or mass media in changing drivers behavior

In this paper, we will attempt to consider driving behavior on based on perception plan in comprehension and by using mass media we take benefit in creating a positive change in mind and stabilization of a good behavior in drivers mind for a long time. Because the present driving situation is a behavioral problem and changing this behavior requires the formation of a new behavior. So, this problem should be examined within the extensive scope of traffic police. It seems that, the role of mass media is more prominent than other sets. Because the function of mass media is more effective by society acceptation and and socialization of the old people. Due to the fact that, education and mass media in the scope of amending traffic behavior in the big cities are the most effective elements and instruments for persuading people to observe the driving culture. So, we should accord greater significance to the education issue than other issues. Because human factors compromise the most important crash elements driving accidents of the country.